1. Icon Consultancy ©
All Rights Reserved 2016

2. Business consulting is the profession of discerning the status and general
operating procedures associated with a given corporation, As part of this
discernment process, the consultant will seek to identify ways to enhance the
overall business operating model, and help the business to make better use of
existing resources. This service industry also includes the process of projecting
possible avenues of future growth and how to go about preparing to initiate that
growth, its mainly the provision to businesses of objective advice and assistance
relating to the strategy, structure, management and operations of an
organization in pursuit of its long-term purposes and objectives. Such assistance
may include the identification of options with recommendations; the provision of
additional resources; and/or the implementation of solutions.
A business consultant is a person that provides support and information to assist in the running or future strategy of a business,
he is an individual with vast knowledge and experience in a specific professional field, A professionals who provide services as
a business consultants are actually highly knowledgeable people who posses both broad and specialized skill sets that allow
them to assist business owners in a variety of industries and settings, Business consultants are not only good at helping those
who own and operate established businesses, but can also provide valuable information to those looking to start a new
business from the ground and moreover asses in evaluating the current businesses and potential investment opportunities.

4. Dubai has changed dramatically over the last three decades, becoming a
major business centre with a more dynamic and diversified economy. Dubai
enjoys a strategic location being between the Far East and Europe on the East-
West axis and Africa on the north-south axis turning Dubai to be a great
Gateway to a Large - well established trading links exist with the greater than 1.5
billion people in the neighboring region and serves as the biggest re-exporting
centre in the Middle East.
Dubai’s success story as regional leader in enterprise and innovation has earned
the city international accolades and established it as a leading commercial,
finance, and trading & tourism hub.
Dubai’s deliberate policy of investing heavily in transport, telecommunications,
energy and industrial infrastructure has enabled it to have one of the best
infrastructure facilities in the world, it also contributed significantly both to its
ongoing prosperity and attractiveness to international business.
Dubai became known for its’ well defined, sound legal framework for business
and a clear set of ownership rules, Foreigners are permitted ownership rights of
up to 49% for limited liability companies established within the Emirate of Dubai
and up to 100% for professional companies, branches and representative offices
of foreign companies and free zones enterprises. All of these factors reflect
positively in Dubai’s being assigned an investment grade rating for fixed income
investment by Moody’s Investors Service.

5. Icon Consultancy is a Dubai, UAE based company specializing in management & Investment consultancy, strategic planning,
real estate projects & consultancy, risk management and analysis, accountancy and advisory services.
With an accumulative professional experiences of 12+ years on the business management, Accounts & Internal control, Private
equity and Finance, We became eager to expand our professional boundaries to support all kinds of Business Needs with
guaranteed results, We are well positioned to provide an extensive expertise, state of the art facilities, comprehensive bespoke
solutions, analysis and advices at the business and the financial segments by a mean of actionable, objective and results-
oriented Accounting, Finance Management, Business Consultancy services and Quality Management Systems.
Our Success story is built upon our sympathetic aptitude of clients’ needs and necessities, challenges and apprehensions, We
counsel our clients on their key strategic issues, Our excellence derives from the quality of our research which provides
accurate and transparent analysis, Our know-how leveraging our deep industry expertise, functional skills, extensive
experience and resources allows us to successfully diagnose and recommend upon those challenges, using analytical rigor to
help them make informed decisions more quickly and solve their toughest and most critical business problems.

6. With our ability to maximize operational efficiencies, unlock growth potential, and empower transformative change, Icon
Consultancy partners with clients to reduce overall operating costs and invest in business growth. We have a unique blend of
industry and consulting experience, which provides pragmatic solutions to complex issues while leveraging industry best
practices.
Our prime endeavor to appreciate clients’ added values, maximizing their returns, controlling opportunity cost, and
recommending viable alternatives, our spectrum of interests are limitless to investments, commercial and industrial activities,
real estate and non-real estate projects, small & Medium size enterprises, corporate bodies and governmental agencies.
Our Core Competencies include:
•Accounting
•Financial Control & Analysis
•Feasibility Studies
•Valuations & Liquidations
•Operational Reports
•Variances Analysis
•MIS Financial Reporting
•Budgeting & Business Planning
•Financial Statements - IFRS & IAS
•Finance & Funding advisory
•Business Consultancy &
Recommendations
•Opportunity Finder
•Negotiations & Finalizations
•Private Equity & Fund Management
•Real Estate Projects
•Cost Control
•Cash Flow & Treasury Management
•Internal Auditing & fraud Investigations
•People Management
•Strategic Planning
•New Initiatives
•Company Formations

7. Best practices across industries and functions
Icon Consultancy have the rare privilege of:
•Serving multiple clients in the same sector (Real Estate, Investments, Enterprises,
etc…)
•Serving multiple clients facing similar problems across different sectors.
This enables us to recognize common attributes of effective solutions, applying
lessons learned in applicable situations.
Analytical Horse Power
Icon Consultancy helps solving issues and executing strategies in cases where
clients’ skill sets and knowledge are insufficient. Icon Consultancy can be of
great value given its training and capabilities with regard to:
•breadth of resources that can bring to bear on problems (e.g. data mining and
analytics, primary market research).
•specialized expertise on specific dimensions (e.g. retail pricing best practices,
financial industry benchmarks).

8. Varity of Options and Recommendations
Everyone likes options. Icon Consultancy will help solve your problems by
providing a series of options and detailing the pros and cons of each. will
provide you with a range of options that you can quickly evaluate and choose
the best one for your situation. We will provide options that:
•Have varying costs of implementation.
•Have varying degrees of risk and reward.
•Take into account your overall business strategy and tactics.
•Integrate with other functions of your company (e.g. - marketing options that
take into account your financial strategy).
Meeting Your Needs…Guaranteed
Icon Consultancy retains a broad professional network that can utilize to help
your business, Icon Consultancy can provide the best feasible structure to
overcome an existing obstacle.
Icon Consultancy can describe the best structure to propose your business
module to public, or else propose a sales / partnership opportunity to your
project.

9. We focus to address your need based consultation or job assignment with care and passion. Our team involves
outsourced specialists / consultants / Institutions versatile in their core competencies of intellectual participation and
meticulous project administration.
We have a rich pool of experts from functional areas such as Business Advisors, Legal advisors, Investments bankers,
CFOs, Auditors, Venture specialist, Performance Analyst, HR appraisers, quality mappers while we target to serve a broad
spectrum of industries such as Retail, Manufacturing, Trading, Services, Hospitality, Real Estate etc.

10. I’m Tamer El Gawish Founder and CEO of ICON CONSULTANCY – your gateway to business
world, perhaps one day I can be your Business Consultant and Advisor.
I welcome you to our business profile and would like to take this opportunity to share a few
thoughts.
The management consulting industry is changing rapidly, driven by the today’s business
environment and challenging economic conditions. Across the world, clients increasingly
want to see results, not just reports. It is important for consulting firms to possess a depth of
competence in a range of services that spans the spectrum of clients’ business needs
where our commitment is to not only advice, but also implement strategies and deliver
true results.
Due Professional Care is our secret code to success, we truly adapt professional standards, integrity and business ethics in all
our dealings. Customers’ satisfaction is the foundation of our business, we listen and respond to their concerns. Acting
responsibly is a fundamental part of what we do. We want to be successful, but we aim to add a value to business world.
We’ve developed a unique structure and a flexible mechanism that permit our valuable clients the finest appliance in tailoring
their consultancy packs in the most efficient and economical behaviors to meet their diversified business needs.
Upon our first dealing, a client will straightforwardly bear out our professionalism, friendly approach, and strategic mindsets,
pay us one visit, and we promise we’ll stay behind as your preferred business partner.
Please enjoy our profile for additional information on our exceptional services, we are a step forward…Creating future.

12. Our understanding of market trends and drivers, along with deep industry expertise and analytical firepower,
enables us to develop actionable strategies that create measurable long-term value for organizations. We tap our
vast knowledge to uncover hidden opportunities and provide the evidence-based analysis executives need to
make informed decisions.
We also work with senior executives to establish a framework for sustained innovation and growth. This can be
anything from an incremental product enhancement to capitalize on a market opportunity, to a seismic shift in a
company’s direction and focus.
Our core capabilities include corporate strategy, business unit strategy, shareholder value management and
financial strategy, organizational strategy, the strategic planning process, sustainability strategy, innovation support,
and regulatory and policy planning.
We provide variety of management information reports and analysis, professional services and business
recommendation tools analogous to budgeting and business planning, feasibility studies, Cash Flow management,
operational reports, due diligence, Accountancy and internal control, financial analysis, performance
measurements, Profitability & Cost analysis, financial statements, IAC & IFRS solutions etc…
Icon Consultancy addresses the critical questions facing senior executives and
develops blueprints for growth and increased shareholder value. We apply
demonstrated insight and expertise to achieve an organization’s business goals,
whether that involves realigning overarching corporate strategy, or identifying
how individual business units can make the greatest possible contribution to the
entire organization.

13. The Feasibility study / analysis will endow with a detailed P&L and Cash Flow review providing an exhaustive analysis
of the milestones and the targeted action plan as well as the compulsory financial Analysis to verify the appropriate
evaluation of the business opportunity (WACC, DCF, PE, etc…).
The Service can include an attractive presentation standards, PPT and executive summary magnetizing potential
and targeted clients and/or investors up to recommending the appropriate IM (Investments Memorandum) and
other kind of investments / JV agreements.
We propose a selected lucrative business opportunities vouched and
shortlisted pertaining to strict quality standards, sensible investment
criteria, and high yields potential returns.
Our professional services support business people with their financial
needs in order to verify the feasibility of any presumed business
opportunity thru a comprehensive review and analysis of the raw data
available whether direct or indirect, tangible or intangible checked,
investigated and verified to the best level of assurance providing an
expert business recommendation in the Go or NO GO direction.

14. A special attention to the Real Estate Projects being one of our most featured
expertise with a solid track records and proven added value including a wide
range of services and facilities that varies from the Conduction of the Feasibility
study and the current standing reports, A magnificent analysis of the whole
development angles clarifying the factual sights and the proposed future plans
and ending results to the current Developers and/or presumed buyers or investors
drawing a lucrative entrance and exit strategies.
We Provide a professional opinion on qualifying the existing Real Estate project to
a potential finance options, Carry-on efforts to introduce, advice and recommend
upon a potential investors and/or financial institutions and/or Sales & Marketing
partners up to finalizations.
We as well Carry on negotiations collectively with the client among their financing
bodies, and finally Giving a hand and recommendations on the project
management stage at the administrative and financial levels.
Correspondingly, we propose a creative RERA Business Solutions evaporating and
resolving outstanding disputes that affects the activation of any Real Estate
Project.

15. Icon Consultancy propose business concept solutions, we’re associated to a diverse of
funding / investments / JV programs and alternatives fitting Real Estate and Non Real
Estate ventures, We act as advisors on financing substances introducing an appropriate
probable prospects and negotiating the paramount achievable terms and conditions.
We advice and recommend on the existing status of a particular Project and proposing
appropriate restructuring and target plans required to qualify for a funding facility or
otherwise clarify the major weaknesses that prohibits the particular client or project to
qualify for a funding facility tied with recommended correction actions and most sufficient
exit strategy.
We assist The Client with the exploration of strategic alternatives that may lead to a
possible transaction, whether effected in a single transaction or a series of related
transactions to participate or dispose the Projects, advising and recommending on the
capability of qualifying the Project for raising finance (fund and Non-fund based), debt,
equity, equity warrants or other equity linked instruments from potential lenders (financial
institutions, private equity firms, investments banks, advisory banks and funding programs),
and / or advice and recommend Contractors, Sales & Marketing Partners, Investors for the
Project as a JV Partners on a best efforts basis in conformity with the relevant regulations.
We propose a selected lucrative business opportunities vouched and shortlisted pertaining
to strict quality standards, sensible investment criteria, and high yields potential returns.

17. Due Professional Care, it’s our commitment to deliver a crest level of quality on
each service performed, we commit to attend clients’ quires sincerely,
understand business needs cautiously, inform alternatives and action plans
evidently, execute coursework expertly, deliver as promised.
Meeting Clients’ needs… Guaranteed, It’s our commitment to exceed our clients
expectations, achieve exceptional targets and deliver quality business solutions
and financial services, we endeavor excellence, creativity, passion to success,
pragmatic philosophy and sense of business solutions.
Adding a value to the business world, we’re passionate to recognize a reliable and
tangible results to our clients, our aim is to examine a significant improvement on
clients’ environments following our recommendations, advices and services
whether at the management consultancy or the financial advisory level, we
demonstrate the quote that says “"GOOD, BETTER, BEST, Never let it rest, till your
good is better and your better is best”.
.

18. Thank You
Best Regards,
Tamer El Gawish
CEO – ICON CONSULTANCY
Mob: + 971 50 874 000 9
E-mail: tamer.elgawish@icon-consultancy.com
www.icon-consultancy.com
Info@icon-consultancy.com