Presented By:-
Topic- Elon Musk Twitter Acquisition Strategy
Submitted To :-
Mr. Palle Sadik

About Company
• ONLINE SOCIAL MEDIA AND SOCIAL NETWORKING SERVICE OWNED AND OPERATED
BY AMERICAN COMPANY TWITTER.
• SEND AND RESPOND PUBLICLY OR PRIVATELY TEXTS, IMAGES AND VIDEOS KNOWN
AS "TWEETS".
• REGISTERED USERS CAN TWEET, LIKE, 'RETWEET' TWEETS AND DIRECT MESSAGE.
• USERS INTERACT WITH TWITTER THROUGH BROWSER OR MOBILE FRONTEND
SOFTWARE, OR PROGRAMMATICALLY VIA ITS APIS.
• CREATED BY JACK DORSEY, NOAH GLASS, BIZ STONE, AND EVAN WILLIAMS IN
MARCH 2006 AND LAUNCHED IN JULY OF THAT YEAR.
• IT BASED IN SAN FRANCISCO, CALIFORNIA AND HAS MORE THAN 25 OFFICES
AROUND THE WORLD.

• BY 2012, MORE THAN 100 MILLION USERS TWEETED 340 MILLION TWEETS A
DAY, AND THE SERVICE HANDLED AN AVERAGE OF 1.6 BILLION SEARCH
QUERIES PER DAY.
• IN 2013, IT WAS ONE OF THE TEN MOST-VISITED WEBSITES AND HAS BEEN
DESCRIBED AS "THE SMS OF THE INTERNET".
• BY THE START OF 2019, TWITTER HAD MORE THAN 330 MILLION MONTHLY
ACTIVE USERS.
• ON OCTOBER 27, 2022, BUSINESS TYCOON ELON MUSK ACQUIRED TWITTER
FOR US$44 BILLION FOR GAINING CONTROL OF THE PLATFORM.

SWOT Analysis of Twitter
STRENGTHS:
1. HIGHLY INFLUENTIAL.
2. LOYAL CUSTOMER BASE.
3. POPULAR FOR NEWS AND MARKETING.
WEAKNESSES:
1. OVER-RELIANCE ON US MARKET.
2. DATA SAFETY CONCERNS.
3. OVER-DEPENDENCE ON ADS

SWOT Analysis of Twitter
OPPORTUNITIES:
1. DEVELOPING AN ONLINE COMMERCIAL PLATFORM FOR BUSINESSES.
2. OFFER REMOTE WORKING SOLUTIONS.
3. INCREASE USER SATISFACTION
THREATS:
1. SUPPRESSION OF FREEDOM OF SPEECH.
2. NEW DIGITAL TAXES.
3. LACK OF PERSONALIZATION.

Reasons why Elon Musk acquired Twitter
• IMPORTANT TO THE FUTURE OF CIVILIZATION TO HAVE A COMMON
DIGITAL TOWN SQUARE.
• TO PROMOTE THE OPPORTUNITY FOR DIALOGUE, WHICH HE SAID WAS
"LOST" BECAUSE OF THE WAY MEDIA "FUELED AND CATERED" TO
"POLARIZED EXTREMES" WITH THE INTENT THAT IT WOULD GENERATE
REVENUE THROUGH THE "RELENTLESS" PURSUIT OF CLICKS.
• STRESSED THAT IT IS IMPORTANT TO PROVIDE RELEVANT
ADVERTISING TO TWITTER USERS THAT WOULD
CATER TO THEIR NEEDS.

Acquisition of Twitter by Elon
Musk
 BUSINESS MAGNATE ELON MUSK INITIATED AN ACQUISITION OF AMERICAN
SOCIAL MEDIA COMPANY TWITTER, INC. ON APRIL 14, 2022, AND CONCLUDED
IT ON OCTOBER 27, 2022.
 ON APRIL 14, MUSK MADE AN UNSOLICITED OFFER TO PURCHASE THE
COMPANY, WHICH TWITTER'S BOARD INITIALLY RESPONDED WITH A "POISON
PILL" STRATEGY TO RESIST A HOSTILE TAKEOVER, BEFORE UNANIMOUSLY
ACCEPTING MUSK'S BUYOUT OFFER OF $44 BILLION ON APRIL 25.
 MUSK STATED THAT HE PLANNED TO INTRODUCE NEW FEATURES TO THE
PLATFORM, MAKE ITS ALGORITHMS OPEN-SOURCE, COMBAT SPAMBOT
ACCOUNTS, AND PROMOTE FREE SPEECH.

Acquisition of Twitter by Elon
Musk
 IN JULY, MUSK ANNOUNCED HIS INTENTION TO TERMINATE THE
AGREEMENT, ASSERTING THAT TWITTER HAD BREACHED THEIR AGREEMENT
BY REFUSING TO CRACK DOWN ON SPAMBOT ACCOUNTS. BUT LATER ON
REVERSE HIS DECISION.
 THE DEAL WAS CLOSED ON OCTOBER 27, WITH MUSK IMMEDIATELY
BECOMING TWITTER'S NEW OWNER AND CEO, AND TWITTER WAS TAKEN
PRIVATE. UPON ACQUIRING TWITTER, MUSK PROMPTLY FIRED SEVERAL TOP
EXECUTIVES, INCLUDING PREVIOUS CEO PARAG AGRAWAL.
 MUSK HAS SINCE PROPOSED SEVERAL REFORMS TO TWITTER AND LAID OFF
HALF OF THE COMPANY'S WORKFORCE.

Inside Elon Musk’s Big Plans for
Twitter
• QUINTUPLE REVENUE TO $26.4 BILLION BY 2028.
• PRODUCE $15 MILLION IN REVENUE FROM A PAYMENTS BUSINESS.
• INCREASE AVERAGE REVENUE PER USER BY $5.39.
• REACH 931 MILLION USERS BY 2028.
• HAVE 104 MILLION SUBSCRIBERS FOR A MYSTERIOUS X BY 2028.
• HIRE 3,600 EMPLOYEES — AFTER SHEDDING HUNDREDS.
• RAISE FREE CASH FLOW TO $9.4 BILLION.

Changes in Twitter after
acquisition
TWITTER BLUE:
THE $8/$11 MONTHLY FEE PROMISES ACCESS TO BONUS FEATURES INCLUDING AN EDIT
BUTTON, BOOSTED VISIBILITY AND FEWER ADS.
SILVER AND GOLD TICKS:
GOLD OR SILVER TICK FOR BRANDS AND GOVERNMENT FIGURES WHICH STAND AS
BADGES OF AUTHORITY AS AGAINST BLUE TICK WHICH SERVED THE SAME PURPOSE
EARLIER.
CONTROVERSIAL ACCOUNTS REINSTATED:
MR. MUSK STARTED WITH SOME HIGH-PROFILE ACCOUNTS WHICH HAD BEEN BANNED
UNDER THE PREVIOUS REGIME FOR VIOLATING TWITTER'S RULES.

LAY OFFS:
TOP MANAGEMENT MUSK FIRED TOP EXECUTIVES INCLUDING CEO PARAG CUTS
AGRAWAL, CFO NED SEGAL, LEGAL AFFAIRS AND POLICY CHIEF VIJAYA GADDE.
ADVERTISERS:
A WHOLE BUNCH OF CORPORATE ADVERTISERS HIT PAUSE DISTANCED THEMSELVES
FROM TWITTER.
CONTENT MODERATION:
ELON MUSK HAS SAID THAT THE COMPANY WILL SET UP A CONTENT MODERATION
COUNCIL WITH "WIDELY DIVERSE VIEWPOINTS".
NO DOXXING:
TWEETS THAT SHARE LIVE LOCATIONS AND ACCOUNTS DEDICATED TO SHARING
SOMEONE ELSE’S LIVE LOCATION WILL BE SUSPENDED.

THANKYOU