The Life of
Steve Jobs
Tribune by :-
Prof Tanu Narang

From
the
day
he
was
born
on
February
24,
1955,
Steven
Paul
Jobs
has
been
blazing
his
own
path.
As
the
CEO
of
Apple
Computer
and
CEO
and
Chairman
of
Pixar,
Jobs
is
today
recognized
as
one
of
the
top
leaders
and
visionaries
of
both
the
computer
and
entertainment
industries
and
is
worth
an
estimated
$4.4
billion.
Steve
Jobs,
the
mastermind
behind
Apple's
iPhone,
iPad,
iPod,
iMac
and
iTunes,
has
died
on
October
5,
2011,
when
he
was
56
years
old.

The visionary that changed the lives of millions.
February 24, 1955 – October 5, 2011

•
He
Skipped
5th
grade
• Took
his
first
electronics
class
in
high
school
• A7er
school,
a9ended
lectures
at
the
Hewle9
Packard
company
where
he
met
Steve
Wonzniak
during
work

• Graduated
high
school
in
1972
• Enrolled
in
Reed
College
in
Oregon
• Dropped
out
a7er
one
semester
• Slept
on
his
friends
dorm
room
floor
and
dropped
in
on
classes
of
interest-­‐ I
didn t have a dorm room, so I slept on the floor
in friends rooms, I returned coke bottles for the
5¢ deposits to buy food with, and I would walk the
7 miles across town every Sunday night to get one
good meal a week at the Hare Krishna temple.

• Returned
to
California
in
1974
and
was
hired
as
a
technician
for
Atari
• A9ended
meePngs
at
Wozniak s
Homebrew
Computer
Club
Steve
convinced
Wozniak
to
work
with
him
in
building
computers.
For
this
Jobs sold his
Volkswagen
van
while
Wozniak
sold
his
Hewle9-­‐Packard
scienPfic
calculator.
Jobs
named
their
company
–
Apple
in
memory
of
a
happy
summer
he
had
spent
as
an
orchard
worker
in
Oregon.
•

• Born on April 1st, 1976
• Apple I designed and prototype built
• First single board computer with built-in
video interface

• Apple II designed in the following year
• Operating System loaded automatically
• Smaller Components & built-in
circuitry
• In 1976, Jobs looked to hire a
public relations agency to help
advertise

• Most investors turned Apple down
• Retired Intel executive Mike Markkula
decided to invest
• Markkula became chairman
of Apple in May 1977

• Became publicly traded company in 1980
• Launched LISA in 1983
• First commercial
computer to use GUI
• Unpopular due to its few software programs
and high price

• Macintosh
created
to
compete
with
PC
• Marketed
for
friendliness,
not
just
a
mindless
machine
• Very
popular
–
sold
approximately
70,000
Macs
in
the
first
100
days

Downfall – parting from Apple
Sales began to plunge
Wozniak quit Apple in 1985
Board members of
Apple met on May 28th
, 1985 and each
voted on the removal
of Steve from the
company-
At 30 Jobs, however, was fired from the company he co-founded with
Steve Wozniak. He left the company after losing a bitter battle over
control with Apple s CEO John Sculley (whom Jobs had recruited from
Pepsi Cola).

Steve Later Said :-
I didn t see it then, but it turned out that getting
fired from Apple was the best thing that could
have ever happened to me. The heaviness of
being successful was replaced by the lightness of
being a beginner again, less sure about
everything. It freed me to enter one of the most
creative periods of my life.

Starting all over again
Decided to start his own
Company .Founded NeXT Computer
in 1989
NeXT turned a profit for the first time in 1992.
NeXT software needed to be made more reliable
and compatible for consumers. Company slowly
starts going downhill

Jobs was criticized for wasting money that
belonged to the company in 1993. Closed a
NeXT factory in that February. Laid off half
of the employees and stopped making
computers.

Also Started Pixar
Pixar, however was a success story. The company
started the first computer-animated film, the
Toy Story and when Pixar s stock went public,
Jobs became an instant billionaire.

Job Back with a Vengence
Meanwhile, his old company, Apple was under immense pressure
from rival Microsoft and in 1996 posted billions of dollars in losses.
In December 1996 Jobs convinced Apple to buy NeXT and make its
software the foundation of the next-generation Mac OS.
The technology he developed at NeXT became the catalyst of
Apple s comeback. Initially appointed as Apple s adviser,
Steve Jobs was named Apple s interim CEO in 1997

The New Beginning
• In early 2000, Pixar leads animated film
industry
• Later that month,
Jobs announced his
return to the CEO
position
• Insisted on keeping his $1 annual salary
Although his salary was low, the company granted him ten
million shares of Apple stock worth hundreds of millions

Portable Audio Revolution
• Less than a year after iTunes was released, Apple
released the iPod
• Originally only for Mac users
• In July 2002, the new iPod was
available for Windows users as
well
• Sales skyrocketed and 75% of MP3 players are iPods
In eight weeks, five million songs were sold
on iTunes. Took over 80% of the legal music
downloading market

More Successful Changes
• June 6th, 2005, Jobs announced
switch from PowerPC chips to
Intel chips.
• This would conserve
energy on PowerBook
and iBook

Pixar
• Pixar was Jobs second company
• Swept the box office with
its animated films
• On January 24th, 2006, Disney
bought out Pixar for $7.4 billion

1976: Steve wozniak & Steve jobs starts apple
1984:Macintosh Pc debuts
1985:Jobs leaves Apple
1986:Funds Pixar Animation Studios
1997:Rejoins Apple as interim CEO
1998:Imac desktop computer unveiled
2001: Ipod unveiled
2007:Iphone launched
2010:Apple begins selling ipad
Aug 9, 2011:Apple briefly becomes world s
most valuable company
Aug 24 , 2011:Jobs steps down as Apple CEO
Oct 5, 2011:Jobs dies after battle with cancer

The prominent style of Steve
He used to say that :- I save time even on thinking what to wear every morning .

Jobs
believes
that
everything
happens
for
a
reason
and
although
that
reason
may
be
hard
to
see
at
the
time,
sometimes
you
need
to
just
sit
back
and
have
faith
that
things
will
work
out
in
the
end.
Trusting
your
own
decisions
is
often
one
of
the
most
difPicult
but
necessary
and
rewarding
experiences.

Jobs
knows
how
lucky
he
is
to
have
discovered
his
passion
in
life
at
an
early
age.
Jobs
considers
the
passion
he
has
for
his
work
one
of
the
most
important
factors
behind
his
immense
success.
Jobs
is
now
living
his
dream
life.
He
continues
to
work
on
a
daily
basis,
to
experiment
and
to
innovate.
He
admits
that
the
only
thing
that
keeps
him
coming
to
work
every
day
is
his
passion.

Steve
Jobs
Quotes
Listen!
I ll
Tell

I
didn t
see
it
then,
but
it
turned
out
that
getting
Pired
from
Apple
was
the
best
thing
that
could
have
ever
happened
to
me.

It
freed
me
to
enter
one
of
the
most
creative
periods
of
my
life.
Jobs
went
on
to
create
NeXT
and
Pixar
and
eventually
returned
to
Apple
when
it
purchased
NeXT.

Steve s

You
have
to
trust
in
something
–
your
gut,
destiny,
life,
karma,
whatever.
This
approach
has
never
let
me
down,
and
it
has
made
all
the
difference
in
my
life.

Your
time
is
limited,
so
don't
waste
it
living
someone
else's
life.

The
only
way
to
do
great
work
is
to
love
what
you
do.
If
you
haven t
found
it
yet,
keep
looking.
Don t
settle.

It
has
been
Jobs
willingness
to
seize
new
opportunities
and
take
the
road
less
traveled
that
has
allowed
him
to
rise
above
his
competitors.
This
has
helped
Jobs
not
only
become
one
of
the
most
successful
entrepreneurs
of
the
20th
century,
but
has
also
let
him
live
his
dream
life.
He
is
both
a
workaholic
and
a
devoted
family
man
and
never
loses
any
opportunity
to
improve
upon
both.

Whenever
the
answer
has
been
No
for
too
many
days
in
a
row,
I
know
I
need
to
change
something,

If
you
live
each
day
as
if
it
was
your
last,
someday
you'll
most
certainly
be
right.

Don't
be
trapped
by
dogma
–
which
is
living
with
the
results
of
other
people's
thinking.
Don't
let
the
noise
of
others'
opinions
drown
out
your
own
inner
voice.
They
somehow
already
know
what
you
truly
want
to
become.

Jobs
learned
the
importance
of
making
the
most
of
his
time
when
he
was
diagnosed
with
cancer
in
2004.
My
doctor
advised
me
to
go
home
and
get
my
affairs
in
order,
which
is
doctor s
code
for
prepare
to
die.

When
Jobs
spoke
at
the
summer
convocation
of
Stanford
University
in
2005,
Remembering
that
I'll
be
dead
soon
is
the
most
important
tool
I've
ever
encountered
to
help
me
make
the
big
choices
in
life,
because
almost
everything
–
all
external
expectations,
all
pride,
all
fear
of
embarrassment
or
failure
–
these
things
just
fall
away
in
the
face
of
death,
leaving
only
what
is
truly
important.

Remembering
that
you
are
going
to
die
is
the
best
way
I
know
to
avoid
the
trap
of
thinking
you
have
something
to
lose.
You
are
already
naked.
There
is
no
reason
not
to
follow
your
heart.

Innovation
is
the
distinction
between
a
leader
and
a
follower.

To
turn
really
interesting
ideas
and
Pledgling
technologies
into
a
company
that
can
continue
to
innovate
for
years,
it
requires
a
lot
of
disciplines.

Your
work
is
going
to
Pill
a
large
part
of
your
life,
and
the
only
way
to
be
truly
satisPied
is
to
do
what
you
believe
is
great
work.

"That's
been
one
of
my
mantras
-­‐-­‐
focus
and
simplicity.
Simple
can
be
harder
than
complex:
You
have
to
work
hard
to
get
your
thinking
clean
to
make
it
simple.
But
it's
worth
it
in
the
end
because
once
you
get
there,
you
can
move
mountains.
-­‐Steve
Jobs
BusinessWeek
interview,
May
1998

"We're
here
to
put
a
dent
in
the
universe.
–Steve
Jobs
"Death
is
very
likely
the
single
best
invenPon
of
Life.
It
is
Life's
change
agent.
It
clears
out
the
old
to
make
way
for
the
new.

"My
model
for
business
is
The
Beatles.
They
were
four
guys
who
kept
each
other's
kind
of
negaPve
tendencies
in
check.
They
balanced
each
other
and
the
total
was
greater
than
the
sum
of
the
parts.
That's
how
I
see
business:
great
things
in
business
are
never
done
by
one
person,
they're
done
by
a
team
of
people.

You
know,
we
don't
grow
most
of
the
food
we
eat.
We
wear
clothes
other
people
make.
We
speak
a
language
that
other
people
developed.
We
use
a
mathematics
that
other
people
evolved...
I
mean,
we're
constantly
taking
things.
It's
a
wonderful,
ecstatic
feeling
to
create
something
that
puts
it
back
in
the
pool
of
human
experience
and
knowledge.