KultArtCreds

KULT
Studio & Gallery
We conceptualise, generate
and curate creative content
by utilizing multi-disciplinary
creative talent from around
the world.
Welcome to Kult.

KULT
Studio & Gallery
WHAT IS THE REASON FOR OUR EXISTENCE?
To create or provide platforms for individuals or
brands to shine.
• Individuals who create content
• Brands who leverage the content that is
created
Facebook Infographics | Artwork:Sakiroo Choi

KULT
Studio & Gallery
KULT GALLERY
Kult Gallery is the newest addition to
the Singapore Art scene, addressing the
much needed void to promote young
street artists and illustrators. A boutique
gallery, featuring work from artists
locally and internationally.
WHAT CONTENT HAS KULT CREATED?

KULT
Studio & Gallery
KULT MAGAZINE
Kult magazine exists to demonstrate the
power of creative thinking to address issues
affecting our times.
Previous issues have addressed themes
such as Trust, Artificial, AIDS, Fortune, Fear,
Neofolk, Animals, Food and Earth.
Kult Issues #1 - #12 Kult Artcade Machine - Showcasing interactive content for selected issues

KULT
Studio & Gallery
KULT EXHIBITIONS, EVENTS AND PUBLIC
INSTALLATIONS
We create innovative and interesting
ways to engage the audience and
experiment with new media, locations
and audiences. Everything we do must be
blogged and shared by people who see it.
Interactive screen display - Kult x K.I.NNixon Art Mosh
CLICK PLAY TO LAUNCH VIDEO

KULT
Studio & Gallery
Crowd gathering at Nixon Art MoshBen Frost Exhibition at Kult Gallery
Nixon Art Mosh - Interactive artwork display Silkscreening at Threadless event
Kult Gallery official opening
KULT EXHIBITIONS & EVENTS

KULT
Studio & Gallery
Sound Reactive Wall - Mojoko x We Wear Glasses‘No One Can Save Us’ at SAM front lawn
‘Year of the Rabbit’ installation at 8Q by SAM
PUBLIC INSTALLATIONS

KULT
Studio & Gallery
KULT MERCHANDISE
Kult has teamed up with some of
Singapore’s finest artists to create
limited edition merchandise,
which is sold online and in various
boutiques.
This is all part of Kult’s efforts
to create new platforms for
established as well as up-and-
coming artists.
Bad Ass Vase Kult merchandise available at shop.kultmagazine.com.sg

KULT
Studio & Gallery
HOW CAN BRANDS LEVERAGE OFF THE CONTENT?
The content lends itself to looking at each challenge from
a new perspective; steering us away from predetermined
paths, creating new forms of communication and
engagement.
Here are some case studies to showcase what we mean:
Tiger Translate Streets Digital - Artwork by Bjornik (Manila)
CLICK PLAY FOR VIDEO LINK

KULT
Studio & Gallery Food & Beverage Technology Fashion Travel & Leisure Public Sector
TIGER TRANSLATE
BACKGROUND
Tiger Beer approached us to
create a global brand-owned
platform that would allow Tiger
to connect with its young adult
target market across the world.
All the content would be created
centrally and leveraged at a
level.
OBJECTIVES
To create a compelling
proposition that will build
the credibility of Tiger Beer,
communicate its personality,
and initiate re-appraisal in
Singapore, its home market.
OUR COUNSEL
Consumer insight revealed that
there is a huge and growing
interest in contemporary Asia
and young adults are seeking
out more enriched cultural
experiences.
Food & Beverage

KULT
THE SOLUTION
We conceived Tiger Translate:
A global initiative to highlight
Asia’s brightest creatives and
nurture collaboration with
Western artists, to generate a
wealth of new content that is
inspired and owned by Tiger Beer.
Brought to life through a series of
exhibitions, events, publications,
limited edition merchandise,
online and PR.
THE RESULTS
Now in its seventh year, Tiger
Translate has been activated in 17
of Tiger’s priority markets. 10,000
unique visitors to
www.tigertranslate.com each
month. S$13,000,000 worth of PR
to date.
Tiger Translate NYC voted ‘2007
Best Event’ (Biz Bash Tiger
Translate merchandise in Reed
Space, NYC, Asylum & Actually
Singapore. magazine). Tiger
Translate books sold in bookshops
throughout Asia, Europe and
US.“The best exhibition we’ve
ever had!’, Arts House, Sydney
saw sales of Tiger up by 1,250%
compared to previous month.
TIGER TRANSLATE
Food & Beverage

KULT
ABSOLUT VODKA
BRIEF
Kult was commissioned by Absolut
Vodka to create an installation for
the 2010 Singapore Design Festival.
THE SOLUTION
Kult brought to life the mantra
‘doing things differently leads to
something exceptional’ by creating
an interactive graphic of an Absolut
Bottle that reacts graphically to
sound input. This formed part of a
roaming exhibition touring shopping
malls and nightspots.
Food & Beverage

KULT
BOMBAY SAPPHIRE BLUE ROOM
BRIEF
The Blue Room is an annual global travelling
exhibition, giving artists a platform to
create Bombay Sapphire-inspired artworks
that are ‘Infused with Imagination’. Kult
was approached to create a distinct and
memorable brand experience for Bombay
Sapphire Singapore to celebrate 250 years
of its unique recipe.
THE SOLUTION
Kult curated the Bombay Sapphire Blue
Room exhibition within the former Double
O Artspace. We invited 10 established solo
designers and collectives across a range
of mediums to create artworks that were
showcased at this month-long event.

Artworks on display included intricate
illustrations, sound reactive walls, jewelry
design and photography.
THE RESULTS
• 10,000 visitors to the month long
exhibition.
• 2million worth in PR Value.
Food & Beverage

KULT
NIXON ART MOSH
BACKGROUND
Premier watch and accessories brand
for the youth lifestyle market, Nixon
has held Art Mosh events in major
cities across the world.
Nixon wanted to apply a collaborative
approach to the Art Most and give
back to the community by creating
a kick ass party and exhibition
that involves Nixon’s friends and
supporters- all within a tight budget.
OUR COUNSEL
To curate an exhibition that
showcases work from various creative
fields and within this framework,
establish a distinctly Singaporean
flavour, culminating in an event that
surpasses the quality of Nixon Art
Most events around the world.
THE SOLUTION
An art focused exhibition for the first 3
hours including live silkscreening and
painting. The rest of the night sees live
performances by 2 bands and 1 DJ.
Our event dressing solutions
included a hawker-style popiah
booth, which we re-purposed
as a DJ booth, a toaster hanging
over a bath tub (a visual of
Nixon’s company ethos) and a
large projection showing Nixon
surf and skate videos.
THE RESULTS
Over 1,000 of Singapore’s
fashion friendly youth attended.
The merchandising executives
from CK Tangs saw the potential
of the content for in-store
display and consequently
gave Nixon 3 premium shop
windows to display the artworks
and re-create a mini Art Most
in-store experience. Kult was
invited to organise Art Mosh II
the following year.
Fashion

KULT
THREADLESS “MAKE OUR DAY” EVENT
BRIEF
Threadless is one of the most
successful online T-shirt retailers
in the world. Singapore is one of
their biggest markets. The founders
approached Kult to create an event
to celebrate the brand, its fans and
contributing artists in Singapore.
THE SOLUTION
Kult organized a day-time T-shirt
exhibition and party, showcasing
over 100 T-shirt designs in an old
colonial building. The guests could
get their tees specially screen
printed or play ping pong on the
lawn while being entertained
by music from the FFF Girls DJ
Bootcamp.
THE RESULTS
3,000 visitors to the one day event.
Fashion

KULT
URBANSCAPES, KL
BACKGROUND
Urbanscapes is a music and art
festival that takes place annually in
KL. The founders approached Kult
to launch a regional PR campaign to
generate ticket sales in key regional
markets – Singapore, Thailand and
Indonesia. We were also tasked with
creating an art installation that would
generate PR and involve artists from
the region.
THE SOLUTION
Kult worked with local partners
in each of the markets to run a PR
campaign in online, print and radio
media. Partnerships were established
with key lifestyle media in each market
and a regional partnership with MTV
Asia.
Kult commissioned artists across the
region to create a series of Monster
installations that were displayed on
the festival site and promoted as
the ‘Kult Real Horror Show’. This also
included a remix video showcase of
vintage horror movies.
THE RESULTS
• Total Reach (3 markets):
426,156,308
• 15min post event
reportage on MTV Asia,
broadcast across the
region.
Travel & Leisure

KULT
HEALTH PROMOTION BOARD
BRIEF
Health Promotion Board wanted to
educate young people about the
dangers of HIV / AIDS in a tone and
language that would resonate with
them.
THE SOLUTION
Kult Issue 03 examined the subject of
AIDS by inviting artists from Singapore
and over the world to illustrate various
facts relating to the virus.
We commissioned famed sneaker
customizer SBTG to create limited
edition sneakers that were auctioned
off to raise money for AIDS awareness.
Eight lucky/unlucky readers found
a macabre angbao (red packet)
containing $50 in their AIDS issue
to illustrate they have just as much
chance of contracting HIV if they have
unprotected sex.
We created an interactive ‘AIDS’ online
game that was housed in an arcade
machine and toured various bars,
boutiques and universities.
THE RESULTS
• 10,000 copies of the magazine
distributed to young people
across Singapore.
• Pop-up exhibitions in major
tertiary institutions (NTU, SAM).
• Artworks were made into a
series of T-shirts that were given
away online.
Public Sector

KULT
THE NATIONAL LIBRARY BOARD
BACKGROUND
To celebrate Singapore’s
independence day in 2015, NLB
created a digital platform to
unite Singaporeans by crowd-
sourcing content from people
who’ve made Singapore their
home, and anyone who has a
fond memory of the city. NLB
approached Kult to create an on-
ground extension of the platform
that would engage young people.
THE SOLUTION
A special homegrown issue of
Kult magazine that explores
the theme of ‘Memory’. We
researched a treasure trove
of materials such as vintage
postcards, news-clippings,
record covers and fragments
of the past which we shared
with artists, giving them space
to re-interpret and create new
artworks based on their own
memories of Singapore.
THE RESULTS
10,000 copies of the
magazine were distributed
to Kult’s fanbase, building a
new audience for NLB and
inspiring them to start their
own memory project.
Food & Beverage
Public Sector

KULT
SINGAPORE ART MUSEUM
BACKGROUND
Kult Creative Director Steve Lawler
was invited to create an interactive
installation as part of the 4th
Children’s Season 2013, at 8Q SAM.
THE SOLUTION
‘The Incredibly Magical Expanding
Room’ – children and adults alike
were invited to sing or shout into a
microphone to generate a myriad of
colourful graphics. The louder the
sound, the more vibrant the images.
THE RESULTS
200,000 visitors interacted with the
installation over 3 months.
Public Sector

So now that you have made
your decision (or you have a
few more questions) please
feel free to call Tanya Wilson
or Raja at:
+65 6338 1066 or email
tanya@kult.com.sg or
raja@kult.com.sg
Kult Pte Ltd
Block C2-5, Emily Hill
11 Upper Wilkie Road
Singapore 228120
T: +65 6338 1066
F: +65 6338 0544
W: www.kult.com.sg
CONTACT DETAILS
Keep in touch:
facebook.com/kult3d
twitter.com/kult3d
instagram.com/kultmagazine
Watch us on:
vimeo.com/kult3d
51KULT3D
Studio & Gallery

KultArtCreds

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