10. Does
Social
Media
Affect
Consumer
Behavior?
74% of consumers rely on social networks to guide purchase decisions
(SproutSocial)
Consumers are 71 percent more likely to make a purchase based on social med
referrals (HubSpot)
Out of 53% of consumers who said they use Twitter to recommend companies o
products in their Tweets, 48% bought that product or service (SproutSocial)
49% of consumers use Facebook to search for restaurants (Mashable)
Facebook is the #1 online channel for influencing the purchase of baby products
(Mashable)
Twitter is the #1 online channel for influencing purchasing decisions surrounding
electronics (Mashable)
81% of US respondents indicated that friends’ social media posts directly
influenced their purchase decision (Forbes)
#sociali
14. What
does
she
have
that
don’t?
#sociali
1. Trust
2. Very
targeted
audience
3. Authen1c
consumer
experience
4. Already
crea1ng
content
5. BeTer,
faster,
cheaper
6. Shareable
7. Professional