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Apple, Developers Think You Are Just 
One Inconsistent Loop 
August 2014
We asked 50 developers the 
following five questions…
Question 1 
What infuriates you most about 
developing on iOS?
What infuriates you most about developing on iOS? 
A: Inconsistent app reviews
What infuriates you most about developing on iOS? 
A: App Review Times. Apple claim… 
But it’s often a lot longer…
What infuriates you most about developing on iOS? 
A: Increased software and hardware fragmentation
Question 2 
If you could ask Apple one question, 
what would it be?
If you could ask Apple one question, what would it be? 
A: Do Apple Flag Accounts?
If you could ask Apple one question, what would it be? 
A: How can I get my app featured?
If you could ask Apple one question, what would it be? 
A: Give us a transparent search algorithm 
(This is the second search result when you search for ‘Whatsapp’)
Question 3 
If you could change the App Store to make 
discoverability easier, how would you do it?
If you could change the App Store to make discoverability 
easier, how would you do it? 
A: A keyword research tool which shows volume 
How many searches does ‘photo booth’ get?
If you could change the App Store to make discoverability 
easier, how would you do it? 
A: Continuous changes to your ASO, without 
needing to update…image that!
If you could change the App Store to make discoverability 
easier, how would you do it? 
A: Change how the top charts function
Question 4 
If you could sum up your experience developing 
on iOS in one word, what would it be?
Fun Delusional Esoteric
Question 5 
If other platforms started to generate just 
as much revenue for your applications as 
iOS does, would you still develop for Apple?
50% said No.
www.tapdaq.com 
@tapdaq

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Apple, Developers Think You Are Just One Inconsistent Loop

  • 1. Apple, Developers Think You Are Just One Inconsistent Loop August 2014
  • 2. We asked 50 developers the following five questions…
  • 3. Question 1 What infuriates you most about developing on iOS?
  • 4. What infuriates you most about developing on iOS? A: Inconsistent app reviews
  • 5. What infuriates you most about developing on iOS? A: App Review Times. Apple claim… But it’s often a lot longer…
  • 6. What infuriates you most about developing on iOS? A: Increased software and hardware fragmentation
  • 7. Question 2 If you could ask Apple one question, what would it be?
  • 8. If you could ask Apple one question, what would it be? A: Do Apple Flag Accounts?
  • 9. If you could ask Apple one question, what would it be? A: How can I get my app featured?
  • 10. If you could ask Apple one question, what would it be? A: Give us a transparent search algorithm (This is the second search result when you search for ‘Whatsapp’)
  • 11. Question 3 If you could change the App Store to make discoverability easier, how would you do it?
  • 12. If you could change the App Store to make discoverability easier, how would you do it? A: A keyword research tool which shows volume How many searches does ‘photo booth’ get?
  • 13. If you could change the App Store to make discoverability easier, how would you do it? A: Continuous changes to your ASO, without needing to update…image that!
  • 14. If you could change the App Store to make discoverability easier, how would you do it? A: Change how the top charts function
  • 15. Question 4 If you could sum up your experience developing on iOS in one word, what would it be?
  • 17. Question 5 If other platforms started to generate just as much revenue for your applications as iOS does, would you still develop for Apple?