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21 Mantras For Increasing Conversion In eCommerce

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21 Mantras For Increasing Conversion In eCommerce

Publié dans : Commerce de détail, Marketing
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21 Mantras For Increasing Conversion In eCommerce

  1. 1. Top 21 Ways to Increase Conversion Rate One-stop Personalization Solution for E-commerce
  2. 2. #1 Dynamic Landing Pages One-stop Personalization Solution for E-commerce Dynamic Landing Pages reduce bounce rate by >20%. Banners, deals, best sellers, new arrivals should ALL be changed in real time based on customer profile Landing Page for a Tech Geek Landing Page for a Fashionista
  3. 3. #2 A Cross Between Emotional & Rational Elements One-stop Personalization Solution for E-commerce People buy based on emotion, but they rationalize their purchase too. Make sure you remind them of their smart decision and why it was such a good idea 10% Cash Back on entire Collection
  4. 4. #3 Show Limited, Relevant Alternatives One-stop Personalization Solution for E-commerce Avoiding ‘Tyranny of Choice’ removes the analysis paralysis which many customers face. Suggest selected products to each customer in every category with hundreds of products
  5. 5. #4 Use Social Proof One-stop Personalization Solution for E-commerce Add Testimonials, Reviews with Photos & Videos wherever possible. Buying decisions of more than 80% customers are influenced by them. Social Proof is a MUST!
  6. 6. #5 Keep The Forms Simple One-stop Personalization Solution for E-commerce KISS - Keep It Simple Silly by making the input fields as few as possible. If needed ask for the additional information later. Progressive data collection ensures minimum drop outs.
  7. 7. #6 Reinstate The Sense of Urgency One-stop Personalization Solution for E-commerce Stock Numbers create a sense of urgency and push the customer to an early purchase. E.g. “Last 2 Pieces left in Stock”. DO NOT, however, create false numbers to boost this.
  8. 8. #7 Reduce Perceptions of Risks One-stop Personalization Solution for E-commerce Reduce the ‘perceived’ risk to minimum. If the customer perceives any risk, the purchase will not happen. It may cost once in a while but additional sales will always trump it.
  9. 9. #8 Make Bolder CTAs One-stop Personalization Solution for E-commerce Focus on design/ placement of ‘Call to Action’ buttons. Do Not Clutter them to just fill up space.
  10. 10. #9 Separate Category For Offers & Sale One-stop Personalization Solution for E-commerce Keep an easy access to all your coupons/offers on every page header including the checkout page. Try to auto-fill relevant coupon code to delight your customers! AUTO APPLIED 
  11. 11. #10 Display All Shipping & Delivery Info One-stop Personalization Solution for E-commerce Always let your customer know how long it will take to deliver the purchased products By May 21 By May 25 By May 28
  12. 12. #11 Provide Payment Flexibility One-stop Personalization Solution for E-commerce Providing multiple payment options reduces the chance of cart abandonment. Apart from the usual options Wallets, PayPal, Bitcoin, Gift cards are increasingly gaining acceptance
  13. 13. #12 Make Relevant Recommendations One-stop Personalization Solution for E-commerce Recommendations based on Recent History increase recall, engage customers and urge them to make that purchase
  14. 14. #13 Help In Faster Product Discovery One-stop Personalization Solution for E-commerce Similar Products aid in faster and easier product discovery
  15. 15. #14 Keep A No-Surprises Shipping Policy One-stop Personalization Solution for E-commerce Never surprise the customer with last minute disclosures. Be clear about shipping/ discounts/ any other clauses right in the beginning and not near the checkout!
  16. 16. #15 Give More Real Life Experience One-stop Personalization Solution for E-commerce Must have ‘Zoom in’ feature with alternate views for all products (including on mobile website/ app) to make the customer get a more real life experience!
  17. 17. #16 Incorporate Progress Indicators One-stop Personalization Solution for E-commerce Neat and Simple Progress Indicators while completing the transaction helps customers figure out how much is left and inherently pushes the purchase in their mind.
  18. 18. #17 Remember to A/B Test Everything One-stop Personalization Solution for E-commerce Do A/B test for different kind of Call to Action buttons across the site – Text, Color, Size & Placement. A seemingly small change can actually increase conversion between 10% - 30% ORDER NOW Copy A Copy B
  19. 19. #18 Always Send Cart Abandonment emails One-stop Personalization Solution for E-commerce Effective abandoned cart emails with product images, call to action buttons, more product suggestions sent at the right time have open rates of ~50% - Low hanging fruits! Dear Emily, We noticed that you had some products in your cart but could not complete the purchase. Click below to confirm the order.
  20. 20. #19 Personalize Content In Abandoned Cart Emails One-stop Personalization Solution for E-commerce Send emails with completely personalized content for customers who have viewed but left without completing the purchase. Personalized Emails can push email conversion up 2X. Dear Emily,
  21. 21. #20 Have A Mobile Responsive Website One-stop Personalization Solution for E-commerce Have a Great Mobile Websites keeping in mind all the above – THIS IS THE FUTURE! For most companies >30% traffic is from mobile site but conversion is much lower.
  22. 22. #21 Syndicate Customer Data From All Channels One-stop Personalization Solution for E-commerce Keep Customer profile, behavior and purchase data available across channels. Omni- channel marketing removes duplicity for customer and eases the buying process www.yourshop..com 
  23. 23. One-stop Personalization Solution for E-commerce

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