1.
Artificial Intelligence & E-Commerce
•If you search for AI online, you will stumble across hundreds of articles that predict a
marketplace dominated by the use of artificial intelligence. In fact, a recent study by Business
Insider suggests that as much as 85% of customer interactions will be managed without a human
by as soon as 2020.
•Many e-commerce businesses are already using forms of AI to better understand their
customers, generate new leads and provide an enhanced customer experience.
How can AI be used to enhance a customer’s shopping experience?
•AI based personalisation for e-commerce takes the multi-channel approach. AI engines sit on
top of the multiple customer touch points to help the business analyse how customers are
interacting online. Whether it is a mobile application, the website, or an email campaign, the AI
engine is continuously monitoring all devices and channels to create a universal customer view.
This unified customer view enables e-commerce retailers to deliver a seamless customer
experience across all platforms. The next time a customer is browsing iPhone cases on your
website, they may receive a push notification on their mobile, informing them about your flash
sale for iPhone cases. They directly make the purchase on their phone, saving a lot of steps for
both parties.
•The process of recommendation is widely practiced by e-commerce retailers to help customers
find the best solution. For example, Amazon makes recommendations to users depending on
their activities on the site and any past purchases. Netflix makes TV and movie
recommendations based on a user’s interaction with categories e.g. drama, comedy and action.
Whilst eBay hand-collects user feedback about products to recommend products to users who
have exhibited similar behaviours. And this continues to evolve with several permutations and
combinations in place. AI is already being put to good use in providing personalised
recommendations to subscribers based on their preferences.
•Many e-commerce retailers are already becoming more sophisticated with their AI capabilities
in capturing attention, and one approach widely developing is known as ‘conversational
commerce’. In the e-commerce world, this is the confluence of visual, vocal, written and
predictive capabilities. The use of artificial intelligence through the application of ‘chatbots’ is
just one way to drive the conversation in this next era of conversational commerce.
Chatbotsprovide a valuable customer support solution for e-commerce retailers.
•Well, some businesses are now using facial recognition to capture customer dwell times in the
physical store. This means that if a customer spends a notable amount of time next to a specific
product e.g. an iPod, then this information will be stored for use upon their next visit. Through
AI, we will be able to recommend special offers on customer’s computer screens based on their
in-store dwell time. It is as if businesses are reading the minds of customers and it’s all thanks to
the data used with Artificial Intelligence.

2.
To create this chatbot we use Dialogflow
DIALOGFLOW
SOLUTION TO Build natural and rich conversational experiences. AKA -> CHATBOT
Process of DialogFlow
Step 1
We login by using our google account

3.
Step 2
Then we create agents as icecream
AGENTS
Agents ARE designed to manage a conversation flow.They can be used by your app to transform
natural user requests into actionable data.
Step 3
We create intents
INTENTS
An intent represents a mapping between what a user says and what action should be taken by
your software.

4.
Training phrases
Add responses
Training phrases

5.
Add responses

6.
Training phrases
Add responses

7.
Training phrases
Add responses

8.
Default feedback
Step 4
Create Entities
ENTITIES
Entities are powerful tools used for extracting parameter values from natural language inputs

9.
Step 5
We create a facebook page
Step 6
Then we go this link
https://developers.facebook.com/apps/554817808266816/dashboard/
Then we generate a token and copy the link

10.
Step 7
Then we trn on facebook messenger and also web demo
For web demo

11.
Lets chat

12.
For masserger

13.
Then we again go this link
https://developers.facebook.com/apps/554817808266816/dashboard/
and set the webhooks
Go app review and publish the bot

14.
FULFILLMENT
Execution or accomplishment of an intent via a third party solutions (API CALL, MESSAGE,
….)

15.
Let chat in masserger