How Mobile App A/B Testing with Firebase Analytics can help Product Managers Increase App Conversion Rates

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There are quite a few mobile app analytics & mobile app A/B testing tools in the market. With the help of these tools, you can run experiments to determine which app element is working the best for your users. Firebase is one such mobile app analytics tool that has analytics, app development & A/B testing console built into one comprehensive tool. In this webinar, we shall discuss A/B testing for mobile apps in Firebase Analytics. Apart from the technical know-how, we shall also cover the business value additions and the role of A/B testing in the Conversion Rate Optimization across different domains.

Données & analyses

2
Vatsal Padhiyar
Speaker
Aditi Buch
Moderator
Pankaj Bhatlawande
Speaker
With You Today

3
OUTLINE
New in Firebase - Predictions
Firebase AB test in action
4
3
Firebase - Overview and Trends
Business use cases
2
1

7
Growing
advertisement
market on
smartphones
Constant innovation in
technology, user
experience
Need to record the
app related
activities
Rapidly increasing
use of mobile
phones
Expanding investment in
analytics technology
DRIVING FACTORS

8
Current Challenges
Personalization Predictive Analytics

9
OUTLINE
New in Firebase - Predictions
Firebase AB test in action
4
3
Firebase - Overview and Trends
Business use cases
2
1

11
KPIs
Publisher
Lead Gen
Ecommerce
Sales / Transactions
Avg. Order Value
Lead Conversion Rate
Cost per Lead
Bounce Rate
Avg. Session Duration
Screen views per Session

12
Approach ResultsGoal
SUCCESS STORY - Spotify

13
OUTLINE
Firebase - Predictions
Firebase AB test in action
4
3
Firebase - Overview and Trends
Business use cases
2
1

15
Firebase Predictions
Google’s Machine
Learning
Boost your
conversion using
predictions in
experiments
Export predictions
to Bigquery

16
OUTLINE
New in Firebase - Predictions
Firebase AB test in action
4
3
Firebase - Overview and Trends
Business use cases
2
1

18
+917284854854 hello@tatvic.com
ANY QUESTIONS?

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How Mobile App A/B Testing with Firebase Analytics can help Product Managers Increase App Conversion Rates

1. 1 Mobile App A/B Testing with Firebase

2. 2 Vatsal Padhiyar Speaker Aditi Buch Moderator Pankaj Bhatlawande Speaker With You Today

3. 3 OUTLINE New in Firebase - Predictions Firebase AB test in action 4 3 Firebase - Overview and Trends Business use cases 2 1

4. 4 Firebase - Overview and Trends

5. 5

6. 6 Trend

7. 7 Growing advertisement market on smartphones Constant innovation in technology, user experience Need to record the app related activities Rapidly increasing use of mobile phones Expanding investment in analytics technology DRIVING FACTORS

8. 8 Current Challenges Personalization Predictive Analytics

9. 9 OUTLINE New in Firebase - Predictions Firebase AB test in action 4 3 Firebase - Overview and Trends Business use cases 2 1

10. 10 Business use cases

11. 11 KPIs Publisher Lead Gen Ecommerce Sales / Transactions Avg. Order Value Lead Conversion Rate Cost per Lead Bounce Rate Avg. Session Duration Screen views per Session

12. 12 Approach ResultsGoal SUCCESS STORY - Spotify

13. 13 OUTLINE Firebase - Predictions Firebase AB test in action 4 3 Firebase - Overview and Trends Business use cases 2 1

14. 14 Firebase - Predictions

15. 15 Firebase Predictions Google’s Machine Learning Boost your conversion using predictions in experiments Export predictions to Bigquery

16. 16 OUTLINE New in Firebase - Predictions Firebase AB test in action 4 3 Firebase - Overview and Trends Business use cases 2 1

17. 17 Firebase AB test in action

18. 18 +917284854854 hello@tatvic.com ANY QUESTIONS?

19. 19 RSVP: Upcoming Webinar

20. 20 THANK YOU