1. KEY COMPETENCIES ANDSKILLS
TATWABIT PATTANAIK
A Digital Marketing strategist having 6+ years of experience in Programmatic buying, Google Ads,
Social media advertising
AREAS OF EXPERTISE
 Search Engine marketing
 Facebook Marketing
 PPC (Pay Per Click)
 DV360(Programmatic Bidding)
 DCM (Double Click Campaign
Manager)
 Media Planning
 Client Management
 MS Office
 Branding Activities
 Performance Strategy
 Keyword research and analysis
CERTIFICATIONS
 Google Ads Fundamentals
 Google Ads Search Advertising
 Display Advertising
My Statement
"I feel that my greatest strengths are
my strong commitment to providing
my professional services to my team.
My real passion for digital marketing,
an obsession which allows me to spot
trends and develop best particle
process product form my end.”
Experience
 GroupM - Wavemaker (Oct 2019 – Present)
Business Manager handling accounts of Mondelez Foods. Working
on various platforms like Facebook, Google DV 360. Exploring
branding objectives through Programmaticbuying and Facebook
Reach and Viewability.
 Performics.Convonix (June 2018 – Sep 2019)
Associate Biddable Media handling multiple accounts of Citibank
Malaysia & UAE. Working on various platforms like Facebook,
Google. Also worked on tools like DCM, AdWords Editor.
 Logicserve Digital Pvt. Ltd (July 2016 – May 2018)
SEM Executive handling multiple PPC accounts. Working with
clients like Bajaj Allianz, ICICI Prudential, 91SpringBoard, Acko
General Insurance.
 HDFC Standard Life Insurance (Nov 2014 - June 2016)
I was working as a Corporate Agency Manager. Managing agency
for campaigns, ensuring proper media strategy, business planning.
Execution of operational tasks including budget management,
billing and campaign trafficking.
 Perform daily account management, programmatic bidding, pay
per click accounts for a variety of clients
 Achieving the client’s goal by using DSPs like DV 360 using Ad
server like CM
 Performance / Branding Strategy through Social advertising,
Programmatic buying & Google Ads.
 Growth of Likes, Reach and Engagement, Leads, Sales
 Creating media plans for existing/prospective LOBs
 Assist in the maintenance and monitoring of keyword bids,
account daily and monthly budget caps, impression share, quality
score and other important account metrics.
 Mentoring and working closely with Account Analysts
 Worked on tools like DCM, Google AdWords Editor, Google
Keyword Planner, SEMRush, Ahrefs etc.

2. Qualification College/University Year
PGDM - Executive IMT Ghaziabad 2018 -20
PGDI Manipal University 2014-15
B.Tech.[IT] BPUT(Odisha) 2008-12
Intermediate(12th) CHSE(Odisha) 2005-07
High School(10th) BSE(Odisha) 2005
Declaration:
I hereby declare that all the information given by me is true to the
best of my knowledge.
Date-----------------
Place---------------- Signature
PERSONAL SKILLS
Creative thinker
Imaginative
Energetic
Dynamic
Initiative
Attention to detail
Innovative
Problem solving Reliable
Team player
Analytical
PERSONAL DETAILS
Tatwabit Pattanaik
Mob No: +91- 9658882388
E-Mail:
tatwabitpattanaik@gmail.com
Corresponds address:
5B-22, MMRDA Colony, Near Durga
nagar bus stop, Jogeswari(East)
Andheri(E), Mumbai
400093
Permanent Address:
S/o Late Umesh Kumar Pattanaik
Atibadi Nagar, Damodar Road,
Puri, Odisha - 752001
Personal Summary
An ambitious problem solver with a passion for online businesses with
analysis and optimization. I have much experience of creating logical and
innovative solutions to complex problems.
I have keen interest in technology, mobile applications, Search Engine and
Social Media Techniques & user experience. I am continually evaluating and
upgrading my skills so that i stay at the cutting edge of web development.
 Worked on Extensive CRM data to understand Channel
Performance – Agree rate – lead quality. Executed strategies basis
the learnings to achieve 32% lower CPA with improvement in
quality of leads
 Brought around 2X efficiencies in CPL for Google ads campaigns
by analysing theme segments and other demographic & device
level levers
 Implemented learning basis the client backend data to determine
reasons for lower quality across Facebook channel thereby
suggesting the changes on landing pages and forms which resulted
in 40% improvement in lead quality
Work Achievements