4. Delete the snap
Stickers / emojis
Text
Draw
The amount of time the snap plays for (up to 10
seconds)
Save snap to memories / camera roll
Add snap to your story
Send snap to specific friends
13. conversations
By swiping right on a
username, texting,
image sharing,
sticker sending,
voice calling, and live
chatting all become
possible privately
between users.
Conversations are
immediately deleted
once the screen is
exited.
21. masks
Placing and holding
your finger over
your face on the
home screen brings
up fun animations
that interact with
one’s facial features.
Companies and
brands utilize this
for advertising
purposes in many
creative ways.
22. memories
Can post photo / video to “My Story” from camera roll photos
Receive monthly emails of the stories you created
Memories backed up in snapchat using phone data
newest
feature
23. snapcodes & ghostcodes
Snapcodes and Ghostcodes are apps and programs designed to help discover
people via snapchat
There is already the ability to add friends via phone number, facebook, nearby
location, username, and contacts list. But no discover page for friends
Categories like celebrities, health, food, music, popular brands, sports, news,
comedians, art, spiritual, fashion, politics (election), etc.
24. facts
From 2015-2016 Snapchat's daily video views
have grown 400% (from 2 billion to 10 billion).
With a linear monthly growth rate of 33%,
Snapchat will surpass 18 billion daily video
views by May 2017
Adsareseenvia
snapchat
500,000-1mil
timesperday63% of
American
smartphone
users {ages 13-38}
use snapchat
Recently expanded their advertising options for
brands and now allow marketers to make
purchases through the app, buy all of the
sponsored lenses in a given day, etc
25. pros
Demo products to predict
success
Makes content surfing easy,
to the point, and enjoyable
Promotes customer / product
interaction & word of mouth
advertising
26. success stories
Grubhub found and hired employees via snap
Taco Bell exclusively released a new menu item via snapchat
Acura responded to their first 100 new followers with a
coupon and exclusive prototype reveal
Wet Seal gave over their snapchat to a popular blogger for 3
days and increased their following base by 9,000+
27. what do we know
Hospitals and the health care system’s patient - 3 hour
waiting rooms - paper billing with hand written care
instructions - prescription pick ups later in the day
from other establishments - process
is slowly but surely being brought into the 21st century
with programs like MyChart and MI-Time. But still has a
LOT of room for improvement in efficiency and
implementation of new programs
31. Sparrow uses
Create custom geofilters and tags to hire employees
1- create geofilters that announce positions hiring
2- “snap us your most creative photo at a sparrow location”
3- to apply must post snap with our geofilter to story
33. Sparrow uses
Doctor takeover days
1- New Doctors: introductions of any new physician starting
in your health network
2- “favorite surgerys / craziest stories / advice”
2- A day in the life of a ___________ (nurse, doctor, neurologist, medical technician)
34. Sparrow uses
Holiday / Awareness Days
1- Focus on images of Breast Care Specialists, Radiologists, and Gynecologists with
pink text overlay and stickers, and pink ribbon geotags in October for Breast
Cancer Awareness month or to promote cancer screenings
2- Predictive content around certain holidays: For example, highlight your hospital’s
fathers around Father’s Day
35. Sparrow uses
Health Education
Studies say that the internet and social media is the #1 resource seeked out for
health related Q & A and advice
85% of college students report feeling depressed or having unmanageable
anxiety at some point
Provide a platform where students can browse for information and tips they
are seeking for or curious about on a private level (seek information on healthy
life choices, exercise, nutrition, relationship decisions, etc)
36. Sparrow uses
24 hour health emergency hotline
1- answer simple questions and concerns
2- better assess if an office visit is necessary via photo / video sharing
3- basic needs managed keeping waiting rooms clear
37. Sparrow uses
Patient Snapchat Updates
1- Long term patients keep loved ones updated by posting daily / weekly with
use of memories to post at a consistent time. Each patient gets their own
snapchat username so it is confidential and personal (Sparrow_Hengesbach432)
2- Post about special stories that people would like to keep up with (i.e. a boy
comes in and must get a leg amputation, gets fitted for his prosthetic, takes his
first steps, released from the hospital)
3- Memories creates monthly complied stories “Highlights of Recovery” a
monthly memory to inspire not only those recovering but those in need of
finding the fight to heal
38. first things first
1- Website needs to be reevaluated and reformatted (not aesthetically pleasing, does not
draw in the reader, actually averts attention, hard to navigate, outdated, cluttered)
2- Strong content archive for constant need of posting new, exciting content
3- Content via photos, blogs, and videos
4- Blog online, connected to website, for archived and expanded-on stories featured on
snapchat
5- Press releases, active social media platforms all reiterating one another
39. conclusion
In an era where the younger generations are more technologically sound than
older generations, parents are being influenced by their child’s opinions due
knowledge of social media. Targeting the young is advised.
Millennials and Generation X are highly interested in health and
wellness right now
Targeting younger generations for hospitals via snapchat is unique in the sense
that it is uncharted territory on new ground and has a lot of room for exploration
and success
Add friends by holding your snap screen over their snap screen and taking a picture
Back to home screen, take a picture using the large center button
3 filters always available
Time & Date stamp used to be an option but since snaps are only available for 24 hours it seemed unnecessary and repetitive to stamp
Sparrow Hospital Geofilter
Create and submit online and can choose the days / hours of the day it is live and able to use (the amount of hours available determines the price)
A cool way to involve customers and gain interaction is having contests for them to create geotags that your company will use
Based on location geofilters can be utilized for fun advertising and customer interaction with the product, not only basically giving the product free customer reviews but also not to mention the free word of mouth advertising that comes along with it
You are allowed to replay one snapchat per day, and can only replay the snap if you have not yet exited the conversation screen after viewing it. Once exited the ability to replay that particular snap goes away
Scroll through magazines, newspapers, blogs, and articles available daily via the discover page.
** Think about incorporating Great Lakes Bay and The Bottom Line **
The discover page gives you about 8 words for a clever enough tagline to grab the attention of the reader
Hold down over any part of the discover page / articles and a screenshot is created to post to one's own story
Whatever their name is in your phone is what their name will come up as in Snapchat
If you do not have their phone number, their username appears and you can change that to whatever name you want
Get MSU students and patients to subscribe to Sparrow Hospital
Michael Kors sunglasses
** Use this database / technology to analyze and track down potential clients? **
Huge exposure for ads, rivaling that of facebook’s exposure rates
**through the app means in between stories and such**
Actually being sued for their content being free promotional advertising so take advantage of it while you can
1- Put out a geofilter of a hanging “wanted” sign asking for resume applications via snapchat (most creative picture / drawing snapped to them)
2- Tweeted, Facebooked, and Instagrammed that a new menu item would be exclusively released via snapchat and the name would ONLY be mentioned via snap not on the menu so you had to watch it to figure out the name to be able to order the item
MI-Time is a texting service that sends messages or emails (based on preference) with time updates on your place in line starting from with what place you are in line. It will text you updates on how fast the line is moving and what time you will be up next, completely eliminating waiting room time. If you are even 30 seconds late they skip you and go on to the next person, keeping efficiency, but you can easily get back in line online and wait again.
Smartphone app
Dermatologist, Urgent Care, Primary Care, Therapists, Dentists, etc.
Top tabs
Hiring via snapchat is the perfect way to appeal to college students, who are some of the most active members on snapchat. Drawing attention to the hospital in a new, creative way will entice future employees
** Q & A ** procedure, doctor, etc
** Q & A ** procedure, doctor, etc
24 hour hotlines and on-call doctors already exist. Useful because many people don’t want to waste the money going to an urgent care or office if nothing is actually wrong.
Snapchat makes it easier than ever to submit questions and concerns to on-call specialists. Live / photo chat allows the ability to better asses the problem and if coming in to the office is necessary
** sign papers allowing certain content to be released **
1- nothing too personal. ex. use the “how much pain are you in” faces as masks or stickers
Basically without these things first, snapchat will not be successful
