1. SOCIAL MEDIA
Taylor Sutton

2. Why social media?

3. There are 2.3 billion active social media
users.
And growing.

4. Facebook
• 400 million global users, and growing.
• Users spend most of their time on Facebook than any other
social platforms.
• 49% of users like a Facebook page to support the brand.
• Builds brand loyalty and reputation through relevant
content and posts.
• Average users: 25-45 years old.
• 60% female, 40% male.

7. Twitter
• 500 million people visit each month.
• Average user follows 5 businesses.
• 80% have mentioned a brand in a tweet.
• Great when sharing breaking news,
updates, contests, promotions, etc.
• Immediate feedback.
• Average users: 18-29 years old.
• 50% female, 50% male.

8. Instagram (my favorite)
• There are over 400 million Monthly Active Users.
• Over 80 million photos are uploaded each day and 3.5
billion likes each day.
• 75% say they take action after being ‘inspired’.
• Organic Instagram performs almost as well as ads.
• Average user: 18-29 years old.
• Focus on fun stuff you are doing and what makes your
business look amazing.

9. The options are
endless…

10. LinkedIn
• Has 400 million members.
• 100 million of those access the website on a monthly basis.
• 27% of users are 30-49 years old.
• 24% of users are 50-64 years old.

12. 2016Trends
• Live stream aka REAL realityTV.
• Buy buttons.
• More personalization and more niche targeting.

13. Manage
• There are different platforms for managing social media.
• Hootsuite - most widely used.
• Plan out releases and posts.
• Analytics allow you to see what resonates and gain insight.
• Gives you ideas.
• Potential reach.
• And more.

14. Engagement
• Contests (Starbuck’s #WhiteCupContest)
• Causes.
• Current events.
• Calls to action.
• Leverage hashtags.
• Interact with other user’s content.
• Use SEM/SEO.
• Video.

15. Call to Action
• Encourages and suggests.
• Adds interest.
• Because…what is a simple click going to hurt.

16. #Hashtagging & @Tagging
• Hashtagging
• Allows you to geo target. #AustinTexas
• You can use already trending hashtags to your advantage.
• A unique hashtag can spark attention.
• Keep it short and sweet and use capitalization.
• Tagging
• Can help spark audience interest by tagging
someone/something relatable to them.
• Gets your name out there.

17. SEO & SEM
• Brings viewers to social media pages.
• SEO- Search Engine Optimization
• Promote through organic search.
• Natural views.
• SEM- Search Engine Marketing
• Pay per Click (PPC) – pay for each click.
• Sponsored links; typically, say ‘ad’ next to them.

18. The Lowdown
• Reserve at St. Charles Bay
• Lowest likes on Facebook (1,561).
• Only on Facebook.
• Reserve at Lake Travis
• Second most likes on Facebook (9,886).
• Only on Facebook.
• Palmilla Beach
• Has the most likes on Facebook (11,576).
• On Twitter, Flickr, Pinterest, Instagram, Facebook &Twitter.

19. Why so blue?
• Blue represents intellect and communication.
• Most popular color in the world.
• Combined with white = simplicity and clarity.
• LinkedIn, Facebook, andTwitter use different shades of blue.

20. Works
• http://www.slideshare.net/wearesocialsg/digital-in-2016
• http://www.socialmediatoday.com/social-networks/kadie-regan/2015-08-10/10-amazing-
social-media-growth-stats-2015
• https://blog.twitter.com/2015/testing-promoted-tweets-on-our-logged-out-experience
• https://www.instagram.com/press/?hl=en
• https://blog.linkedin.com/2015/10/29/400-million-members
• http://venturebeat.com/2015/10/29/linkedin-now-has-400m-users-but-only-25-of-them-
use-it-monthly/
• http://sproutsocial.com/insights/social-media-trends/
• http://blog.capterra.com/hootsuite-competitors-9-other-social-media-management-
alternatives-to-consider/

21. Works
• http://mashable.com/2013/09/18/hootsuite-beginners-guide/#6u2c9UjhDgqA