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Video marketing online

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Video marketing online

  1. 1. Video marketing online In this file, we share with you all information that related to video marketing online such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Why is online video marketing so important in 2014? This is the question we are going to answer in this post, but first there are a couple of other key questions that we need to consider: does my company or brand need videos? Does video marketing provide a good ROI compared with other marketing efforts? If I had created a video instead of this blog post to make my point I am sure I would have enticed an (even) bigger audience than I will now. We would agree that a motion picture normally attracts us more than an intriguing novel or comic book based on the same story. Although some people prefer reading, when we are focused on exposing our marketing efforts to the maximum number of people, video is the answer. Let’s compare the different interest levels by looking at the Video marketing. Free pdf download examples Page 1
  2. 2. common reaction to text content, infographics or online videos. Which one do you think is more effective? Video Marketing Can Evoke Feelings Visual content that is interesting, unique and of high-quality will arouse strong feelings within its audience. Let’s analyse the most common feelings and emotions that video marketing can evoke: 1: Trust Online videos have a big advantage over other marketing content: the human touch it brings to brands. When real people appear in your video it gains the trust of your users and, with competition growing between brands in almost every online niche, this trust can make all the difference. 2: Curiosity If you want to ignite curiosity in your potential audience, try dicing your content into shorter videos. This is an effective video marketing tactic if you want to get conversions in the form of subscriptions. Always end your videos with a teaser about what to expect in the next video and/or a call-to-action link to a site with further details not shared in the video. 3: Confidence When a potential customer is considering doing business with you, they will usually look for customer testimonials. If you have a text testimonial with a picture, name and location, they will only be half Video marketing. Free pdf download examples Page 2
  3. 3. convinced. But if you have a video testimonial, then you’ll have them: they can identify themselves with the other person and this will eradicate any apprehension they may still have. 4: Amusement Most of the viral content on the internet and social media are videos. Videos are fun to watch and some of them can be extremely creative (e.g. animated videos, funny videos). Look for a concept related to your niche and bring it to life with a blend of creativity and humor ; the perfect recipe to increase your brand’s fan base. This kind of video is not easy as it takes a lot of conceptualisation and expertise. But if you can manage to make one, the competition will be so sparse that it will set you apart from others in your industry. Why is Online Video Marketing So Important in 2014? Rising User Statistics: 93 percent of the 600 marketing professionals surveyed said they had used video content in 2013 and 82 percent of them said they found it effective, according to ReelSEO. Forty-one percent of adults in the US watch online videos. Just imagine how intense the online video usage for digital marketing will be in 2014! More Content In Less Time: The attention span of internet users is diminishing every year with the changes in the type of content shared online. Video is the type of digital content that is seeing an increase in its usage, while the length of each piece continues to decrease. People are also watching videos on the go and don’t want to strain their eyes reading text, especially when on a tablet or mobile phone. (NOTE: If your customer base is located in a place with slow internet/wi-fi Video marketing. Free pdf download examples Page 3
  4. 4. connectivity, the scenario would be different and you must optimize your digital marketing strategy accordingly.) Mobile Apps That help Share and Play Videos Are On the Rise: In 2012 and 2013 the average time spent watching videos doubled on mobile phones and tripled on tablets. Mobile phone chat apps, such as Facebook messenger and WhatsApp continue to captivate people and increase their worldwide user bases. Fifty billion messages will be sent in 2014 through these apps, according to ibitimes.co.uk. And most of these messages will be in a video format. Storytelling Through Explainer Videos is a Rising Trend: The new trend of explainer videos that use either animation or actual people to do the storytelling has risen exponentially in recent times. Check out these 10 explainer videos from startups, listed out by Ben Davis. This type of video is perfect for promoting products and services because they are short, entertaining and convey your marketing message in a unique way. Videos In Emails Improve Click Through Rates: By simply mentioning the word ‘video’ in an email subject line, click-through rates were increased by seven (numbers under 10 should be written out, and so should the word percent -AP style) to 13 percent, according to the 2012 Experian Digital Marketing Trend Report. You can find more statistics on email marketing via video content in this SmartInsights post. Popular Video Formats Some of the most popular video formats that generate user engagement or increase brand visibility are: Video marketing. Free pdf download examples Page 4
  5. 5. · Video testimonials · Product demos · About us videos · Instructional videos · Video tutorials · Interviews · Animated videos · Creative videos with elements of humor · Celebrities endorsing the brand II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is Video marketing. Free pdf download examples Page 5
  6. 6. where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Video marketing. Free pdf download examples Page 6
  7. 7. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 7

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