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LESSON 1 introduction to media and information Literacy.pptx

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LESSON 1 introduction to media and information Literacy.pptx

  2. 2. Seven (7) Stages/Elements of Information Literacy 1 Identifying/recognizing information needs 2 Determining sources of information 3 Citing or searching for information 4 Analyzing and evaluating the quality of information 5 Organizing, storing or archiving information 6 Using information in an ethical, efficient, and effective way 7 Creating and communicating new knowledge
  3. 3. simply refers to is the co-existence of traditional and new media; the co-existence of print media, broadcast media, the Internet, mobile phones, a well as others, allowing media content to flow across various platforms creating a digital communication environment.
  4. 4. simply refers to the merging of different types of mass media such as Traditional Media, Print Media, Broadcast Media, New Media and the Internet as well as portable and highly interactive technologies through digital media platforms.
  5. 5. Here are the key points why Media Convergence is important: •It transforms the modes of communication, news reporting, and journalism. For example, Media journalism. •It led to cross-media since a huge amount of content is now being accessed through portable devices •Many new media forms are born like news portals, podcasts, news feeds, blogging, websites and mobile applications. •The newly converged media platforms provide online access to the archives, and endless opportunities for users to comment on the story or provide links to relevant material.
  6. 6. CommunicationMedium How it Works Conversation A person to person interactive conversation using ones'voice as tool. Public Speaking Using one's voice as the tool for interaction with a largergroup or audience at a particular time. Documents Written artifacts such as note, written paper, research paper, report, minutes of the meeting, usually on paper and print. VisualArts, Images,Music, and Videos Arts and performance arts are communication forms that signify messages in paintings, drawings, photography, videos, images, and the like that conveys specific emotion, idea, or thought. Physical Medium Physical things such as tarpaulin billboards, posters, in package information contained in product packaging,and the like. Publication Documents that are distributed to the public such asnewspapers, book, and magazines. Digital / Interactive Can be in interactive media, broadcast media and social media, virtual reality and mixed reality; digital and electronic means to convey messages such as website or computer application, primarily by using the Internet.
  7. 7. The root of the word “communication” in Latin is communicare, which means to share, or to make common (Weekley, 1967). • Communication is defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000). • Littlejohn and Foss (2008), who are scholars and experts in the field, regard communication as “one of those everyday activities that is intertwined with all of human life so completely that we sometimes overlook its pervasiveness, importance, and complexity.”
  8. 8. Activity 1.1: Breaking Down Miscommunication In your notebook, try to recall a major miscommunication or misunderstanding that you were involved in and its consequences. Describe such situation. In what component/s of the communication process do you think did the problem originate? Explain what you did about it and give suggestions on how problems as such can be avoided in the future.
  9. 9. The book “Business Communication for Success” lists eight essential components of communication: 1. Source – a person, group, or entity that forms, creates, sends, or forwards a message or information 2. Message – the stimulus or meaning produced by the source for the receiver or audience (McLean, 2005) 3. Channel – the tool or manner in which the messages will be carried through from the source to the receiver 4. Receiver – receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source (McLean, 2005)
  10. 10. The book “Business Communication for Success” lists eight essential components of communication: 5. Feedback – the message or response of the receiver which is sent back to the source 6. Environment – the atmosphere, physical and psychological, where you send and receive messages (McLean, 2005) 7. Context – the communication interaction involves the setting, scene, and expectations of the individuals involved (McLean, 2005) 8. Interference – anything that blocks or changes the source’s intended meaning of the message (McLean, 2005)
  11. 11. Figure 1.1 Lasswell’s Communication Model
  12. 12. Figure 1.2 Shannon and Weaver’s Communication Model
  13. 13. Figure 1.2 Shannon and Weaver’s Communication Model
  14. 14. Years later, David Berlo developed Shannon and Weaver’s model shifting the focus to the context, environment, and other factors surrounding the participants involved in the communication process. These factors include the following:  Communication skills such as reading, writing, speaking, listening, and watching.  Knowledge about a subject or topic  Attitude toward the topic and the audience  Social and cultural aspects that influence the content of the message and themanner by which it is sent.
  15. 15. Activity 1.2: Question and Answer Instructions: Answer the questions briefly in your own words. 1. Why is communication a process? 2.What are the important elements of communication? 3. How can we achieve an effective communication with other people?
  16. 16. Component Guide question Your Answer Sender 1. Who created the message? Is the source reliable? How can you say so? Message 2. What does the message say? 3. Is the information useful, fair, orlogical? 4. Are there images or sounds that cancatch the viewer’s attention? Medium 5. What type of media is used to deliver the message? 6. What are the strengths and weaknesses of this media format? Receiver 7. Who is the target of the message? 8. How might people different from me interpret this message? Context 9. What is the purpose of the message? 10.Who controls the transmission of this message?
  18. 18. (MIL11/12IMIL-IIIa-2)
  19. 19. 1. Explain briefly the uses of those that you can name. 2. Which among these websites and applications do you deem useful and credible in terms of creating, obtaining, and sharing content?
  20. 20. Comparison Contrast Media Literacy vs. Information Literacy Media Literacy vs. Technology (Digital) Literacy Information Literacy vs. Technology (Digital Literacy) Activity 2.1: Based on the definitions given. Try to compare and contrast the threeconcepts by filling out the table below:
  21. 21. 1. From your own point of view, make a list that describes a person who is literate in media and information. Write down at least five (5) characteristics. a. b. c. d. e. 2. Of the list that you have enumerated in your Weekly Online Activities Log, which media provider did you spend the most time? And what role does this media provider play in your life as a SHS student? 3. Looking at the total number of hours you have spent on online activities per week, do you think the figure is essential for your to be able to be media and information literate individual?
  23. 23. MIL11/12IMIL-IIIa-3
  24. 24. Number of hours in a week Media or Information Provider (168 hours/ week) Youtube 3 hours Facebook 12 hours Television, Radio 20 hours Books 10 hours Others: pep.ph, google.com 10 hours TOTAL NUMBER OF HOURS/ WEEK 55 hours
  25. 25. Weekly Online Activities Log Media or Information Provider Number of hours in a week (168 hours/ week) TOTAL NUMBER OF HOURS/ WEEK
  26. 26. Try to think of your media consumption during the past week. Record your use and interaction with media and information providers (such as internet, social media, TV, radio, newspaper, etc.) and indicate how many hours were spent /engaged with each one. Activity 3.1: Media Interaction Log Weekly Interaction Log with Information and Information Providers Media or Information Provider Number of hours in a week Example: Radio 3 hours 1 2 3 4 5
  27. 27. 1. Why do we need information? 2. Where do we search for information? 3. How do we acquire and store information? 4. How do we use the information that we have? 5. How will we communicate the information that we have acquired?
  28. 28. . Media literacy teaches us that the content we see or hear are constructed with various aims and that an equally important task falls to the audience, the receivers of such content, to evaluate and give meaning to these media messages. Media literacy skills help us think our way through this complex process of communication. Furthermore, they help us function better in our media-rich environment, enabling us to be better democratic citizens, smarter shoppers, and more skeptical media consumers.
  29. 29. 1. Who created this message? (Author)
  30. 30. 1. Check the source. ( Is the source known for its reliability?)
  31. 31. 4. Check if data in story is backed up by experts. (Did they get their information from a reliable authority?) 5. Check the Date ( Is it an old story shared to spread outdated information?) 6. Cross- check with reliable sources ( Do other well known and credible media outlets have the same story?)
  32. 32. 1. Give credit where credit is due.
  33. 33. Stage What this stage is about? 1 Identifying/ recognizing information needs The realization that there arise a need or a problem exists that requires information, for its satisfactory resolution. 2 Determining sources of information Know how to determine if the needed information exists, and to source out from varied avenues. 3 Citing or searching for information Know how to find needed information, to give credits to the source of the information. 4 Analyzing and evaluating the quality of information Know how to fully understand found information, or know where to go for help if needed to understand, and to assess the accuracy and reliability of the information acquired. 5 Organizing, storing or archiving information Know how to preserve, store, reuse, record and archive information for future use, or to dispose of information no longer needed, and safeguard information that should be protected. 6 Using information in an ethical, efficient and effective way Know how to utilize information to solve problem, make decision, or meet need. 7 Creating and communicating new knowledge Know how to communicate and present information to others in appropriate, usable formats/ mediums.
  35. 35. RESPONSIVE