Teads’ Labs collects and assembles data from a variety of video-sharing websites and online social networking channels. The global data is analysed to create video rankings based on a numerous parameters linked to each brand channel including: the number of total views, number of total videos, video length, shares, comments, likes, dislikes and interaction rates. The regular analysis on branded videos provides world-wide business and consumer trends and related opportunities for brands to understand the video landscape of a particular category in a specific time frame.

1. REINVENTING VIDEO ADVERTISING
ENTERTAINMENT
BAROMETER
August 2015
- Theatrical & VOD
- Gaming
Data extracted on the 31th of July 2015

2. TEADS
• Inventors of outstream video advertising
• Unlocking inventories through the award-winning inRead® format
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising, unskippable pre-roll and social-feed native video.
Millward Brown & Teads Outstream and Instream’s Impact on Ad Effectiveness Study 2015
Message
association
+29%
Increased
purchase intent
+5%
Ad awareness
impact over time
+53%
Proven by Millward Brown’s ad Outstream and Instream Ad Effectiveness study as the most effective video
solution on the market. Teads’ award-winning inRead solution offers:

3. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on a
numerous parameters linked to each brand channel including: the
number of total views, number of total videos, video length, shares,
comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to
understand the video landscape of a particular category in a specific
time frame.
METHODOLOGY & GLOSSARY
For recommendations or further insights, please contact:
Global Industry Director, Entertainment
Claire Holland: claire.holland@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv

4. METHODOLOGY & GLOSSARY
Views
YouTube views
Interactions
YouTube likes and comments + Facebook comments and
likes
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) per views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views+ comments + likes) + Facebook (shares+
likes + comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / Total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
BRANDS*KEY WORDS
THEATRICAL & VOD GAMES
*Note: The brands not displayed on the charts either didn’t have any activity on the
analysed channels or were not considered due to their low performance.

5. 33 Brands
1,095 Videos
240,508,043 Views
4,527,673 Interactions
YouTube,
Facebook and
Instagram
channels
Data as per the
31st July 2015
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially.
The data is extracted
and manually evaluated
through the Teads Labs
technology
Theatrical & VOD and
Gaming brands
Ranking per
• Views from YouTube
• Interaction rate
• Aggregated views
& interactions
Interaction rate =
Facebook & YouTube
Interactions / YouTube views
Aggregated rank = views +
interaction rate score
Snapshot Labs
Theatrical &
VOD and
Gaming Score
RankingTimeChannels
METHODOLOGY & GLOSSARY

6. OVERVIEW
1. SUMMARY
2. BAROMETER: THEATRICAL & VOD
3. BAROMETER: GAMING

7. Theatrical
& VOD
Gaming
25 BRANDS, July 2015 data:
8 BRANDS, July 2015 data:
There is a clear trend for different video lengths
according to the films release date:
- Short video length previous to the film’s release (15-
second e.g. daily countdown to AntMan’s release)
- Average of 2-3 minute video length (official trailers)
during the films release
- Shorter videos after the film release (e.g. the 15-
second Terminator Genisys).
VOD videos and series presented near the release date
show very good results and anticipate the users’
expectations of the upcoming series/films.
July content shows an emphasis on action/adventure.
Comic-related movies are performing best on
Instagram (e.g. AntMan).
The low presence of gaming videos on Instagram
presents strong opportunities to explore the channel’s
potential. The best performing videos in gaming show
official trailers together with in-depth information sharing
games’ specificities around plot, design and the origins of
the games’ universe (e.g. Conversation with Creators
with Wil Wheaton).
The most recent gaming innovations give users the
freedom to create their customised scenarios of the
game (e.g. Super Mario Maker).
July sees low activity in the gaming category (411 to 258
YouTube videos) leading to a weaker performance vs. June
(15M views and 572k interactions compared to June’s 47M
views and 1.2M interactions).
PlayStation keeps its 1st place as the most popular brand
followed by Rockstar Games, Ubisoft and Nintendo.
Blizzard and Bethesda drop in the ranking while XBox and
Activision rise in position.
SUMMARY
Overall decrease in activity in July comparing to the previous
month. Warner Bros sees a strong increase in views (from
4M in June to 104M in July) thanks to Batman v Superman
and Suicide Squad. Sony Pictures and MGM Pictures rise in
position thanks to Goosebumps and Creed respectively.
Paramount keeps its position vs. June, Pixar publishes less
videos and Marvel’s position also drops in July.
Views represent YouTube views as extracted from the Teads Labs; the interaction rate is calculated as the sum
of YT and FB likes, comments and shares divided by YouTube Views.

8. OVERVIEW
1. SUMMARY
2. BAROMETER: THEATRICAL & VOD
3. BAROMETER: GAMING

9. REINVENTING VIDEO ADVERTISINGData extracted on the 31st of July 2015
ENTERTAINMENT
BAROMETER
2015
Theatrical & VOD

10. POPULARITY MAPPING
Bubble size : Popularity
Warner Bros’ sudden rise in views (4M to 104M)
strongly affects this month’s ranking. The studio’s
outstanding performance results from two
exceptionally performing videos with more than
40M views each: Batman vs. Superman and
Suicide Squad.
Sony Pictures and MGM Pictures also rise in
position thanks to the great performance of
Goosebumps and Creed respectively.
Paramount keeps its position despite the
increase in number of videos published in July vs.
June (from 14 to 16 videos). Pixar launches less
videos (92 to 66 videos), dropping from last
month’s position. Marvel’s position also drops in
July despite the brand’s more intense social
media efforts.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Performance
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
Activity
1
2
8 8
4
5
2
3
4
5
3
7
6 6
7
9
1
9
10 10
11 11
12
13

11. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
• Dreamworks and Sony Pictures outperformed Warner Bros and 20th Century Fox, June’s most successful brands.
• The trailer for action comics Batman v Superman and Suicide Squad reached an astonishing 40M views individually in less than
20 days and are set to be released in March and November 2016.
Source: YouTube and Teads Labs
45,168,836
40,407,991
13,478,229
8,720,293 8,428,520 7,574,848 7,342,500 5,759,360 5,346,275 3,846,108
1.7%
2.1%
1.7%
1.3% 1.4%
4.2%
1.2% 1.1% 1.3%
1.7%
0%
1%
1%
2%
2%
3%
3%
4%
4%
5%
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
Suicide Squad -
Comic-Con First
Look [HD]
Batman v
Superman: Dawn
of Justice -
Comic-Con
Trailer [HD]
The Revenant |
Official Teaser
Trailer [HD] | 20th
Century FOX
Steve Jobs -
Official Trailer
(HD)
GOOSEBUMPS -
Official Trailer
(HD)
Creed - Official
Trailer [HD]
The Good
Dinosaur - Official
US Trailer
Fantastic Four |
Official Trailer 2
[HD] | 20th
Century FOX
Sisters - Official
Trailer (HD)
Maze Runner:
The Scorch Trials
| Official Trailer 2
[HD] | 20th
Century FOX
Warner Bros Warner Bros 20th Century Fox Universal
Pictures
Sony Pictures Warner Bros Pixar 20th Century Fox Universal
Pictures
20th Century Fox
13/07/15 11/07/15 17/07/15 01/07/15 08/07/15 01/07/15 21/07/15 14/07/15 21/07/15 24/07/15
03:07 03:40 02:26 02:41 02:47 02:44 02:27 02:47 02:43 02:33
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Views Interaction rates

12. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Comedy ranks first by views in the VOD category with the recently released Netflix film Wet Hot American Summer. Other comedy
videos follow with good performance such as Ferrell Takes the Field and Chris Tucker Live. Drama has also a big share in views on the
top videos, gathering 4M views (35% of VOD’s top video views) with Narcos, Beasts of our Nation and Show Me a Hero.
Films performed better than series and their trailers are released very close to the film being available on VOD:
Wet Hot American Summer available on the 31st of July 2015 (USA), Ferrell Takes the Field on the 12th of September 2015 (USA) and
Beasts of No Nation on the 16th of October 2015 (USA) . Original Netflix crime and drama series The Narcos is also being communicated
close to release date (28th of August 2015) and already gathers 3M views predicting positive results on demand.
Source: YouTube and Teads Labs
3,182,714
2,220,954
1,997,164
1,292,297 1,266,166
779,856
723,512
711,308
166,163 162,062
1.1%
3.5%
1.7%
0.9%
4.1% 3.7%
1.4%
0.5%
8.6%
5.2%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Narcos - Official
Trailer - Netflix
[HD]
THE X-FILES |
201 Days Of The
X-Files | FOX
BROADCASTING
KNOCK KNOCK
LIVE | The David
Beckham
Package: Episode
1 | FOX
BROADCASTING
Beasts of No
Nation - Teaser
Trailer - A Netflix
Original Film [HD]
THE X-FILES | I
Want To Believe |
FOX
BROADCASTING
THE X-FILES |
Ready | FOX
BROADCASTING
HBO Miniseries:
Show Me a Hero
– Trailer (HBO)
Christy Mack and
Domestic
Violence in MMA
(Adult Language):
Real Sports
Trailer (HBO)
Chris Tucker Live
- Main Trailer -
Netflix [HD]
SO YOU THINK
YOU CAN
DANCE | Team
Street: Top 20
Perform | FOX
BROADCASTING
Netflix FOX FOX Netflix FOX FOX HBO HBO Netflix FOX
15/07/15 07/07/15 22/07/15 30/07/15 17/07/15 24/07/15 13/07/15 21/07/15 06/07/15 14/07/15
02:16 00:41 04:07 01:38 00:16 00:18 01:43 02:25 01:00 02:20
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Views Interaction rates

13. Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
Disney Marvel Marvel Marvel Marvel Disney Netflix Netflix Netflix
Oh, boy!
Spotted Pluto!
TOMORROW,
you can finally
see #AntMan on
the big screen!
Just 4 days left.
See Marvel's
#AntMan in
theaters July
17th!
TWO DAYS
LEFT. See
Marvel's
#AntMan in
theaters July
17!
In THREE
DAYS,
Marvel's
#AntMan hits
the big screen!
Bring your
imagination to
life with
#Playmation.
Giant cliffs
always appear
in the most
inconvenient
places.
#PenguinsOfM
adagascar
Flawless.
#kimmyschmidt
via
@titusssawthis
#TinaFey
#JaneKrakowski
Kublai Khanye.
@wongrel
#sugarhillgang
#Dubsmash cc
@marcopolomp
Netflix
Making prison
pie is simple
#OITNB
#IThrewMyPie
ForYou
#NetflixCooks
14/07/15 16/07/15 13/07/15 15/07/15 14/07/15 07/07/15 16/07/15 30/07/15 17/07/15 18/07/15
Comics is the most popular genre on Instagram with Marvel’s most recently released film The AntMan (8 July 2015) gathering
the highest buzz. The brand’s strategy of a daily countdown for the much awaited AntMan was very successful, gathering 286k
views in the 4 days previous to the film release.
Three soundless videos rank best in Instagram accounts (Oh, boy! Spotted Pluto! from Disney and Flawless and Making
prison pie is simple from Netflix).
98,717
74,458 72,416 70,244 69,209
51,926
11,196 11,080 10,833 10,229
0
20,000
40,000
60,000
80,000
100,000
120,000
TOP VIDEOS PER INTERACTIONS

14. 52%
15%
10% 9%
4% 2% 2% 2% 1% 1%
0%
10%
20%
30%
40%
50%
60%
Warner Bros20th Century
Fox
Sony
Pictures
Universal
Pictures
Pixar Lionsgate Marvel Paramount Disney Dreamworks
23 50 34 13 3 12 121 3 1 79
SHARE OF VIEWS
SHARE OF VIEWS AND INTERACTIONS
Total number of views: 200,573,695
Warner Bros gathers an exceptional share of
views (corresponding to 104M) thanks to two
videos with 40M views each and 1.6M
interactions altogether.
Dreamworks and Pixar had a low number of
videos comparing to the previous month leading
to a strong drop in the ranking (from 16% to 1%
and from 16% to 4% share of views
respectively).
Share of views = Brands’ YouTube views / Total views
____________________________________
Total number of interactions: 3,955,642
Warner Bros outperforms 20th Century Fox
despite the latter publishing 30 videos more than
in June.
Share of Interactions = Brands’ YouTube and Facebook
interactions / Total interactions
Videos:
Interactions:
63%
14%
6% 5% 5% 3% 2% 1% 1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
Warner Bros 20th
Century Fox
Universal
Pictures
Sony
Pictures
Marvel Pixar Paramount Dreamworks Lionsgate Imax
2,039,378 448,531 191,792 171,070 164,152 90,601 51,803 37,245 24,742 18,032
SHARE OF INTERACTIONS

15. One year before its theatrical release (5 August 2016) the action
film Suicide Squad is already the best video by views reaching
45M views in just 18 days. YouTube is the first channel used to
tease users with two first looks of the upcoming film in July.
Suicide Squad - Comic-Con First Look [HD]
Date published: 13/07/15
Film release date (Imdb): 05/08/16 (UK)
Number of days live: 18
Duration : 03:07
Views : 45,168,836
Interactions: 781,248
Interaction rate: 1.7%
TOP VIDEOS
The official trailer of the upcoming drama Freeheld ranks best in
interaction rates. Starring Julianne Moore and Ellen Page, the
movie arrives to theatres 3 months after the official trailer release
on YouTube. Both YouTube and Instagram feature only this one
clip about this movie.
Freeheld (2015 Movie - Julianne Moore, Ellen Page)
Date published: 11/07/15
Film release date (Imdb): 2/10/15 (USA)
Number of days live: 20
Duration : 03:40
Views : 45,286
Interactions: 21,029
Interaction rate: 46.4%

16. The trailer of the action/adventure Batman v Superman: Dawn of Justice
distributed, by Warner Bros, ranks 2nd by views 8 months prior to its release on
UK theatres.
Batman v Superman: Dawn of Justice - Comic-Con Trailer [HD]
Trailer live date: 11/07/15
Film release date (Imdb): 25/03/16(UK)
Duration: 03:40
Views: 40,407,991
Interaction rate: 2.1%
Ranked amongst the top 5 videos by combined views and interaction rates is the
trailer of Universal Pictures’ biopic about Apple founder Steve Jobs.
Steve Jobs - Official Trailer (HD)
Trailer live date: 01/07/15
Film release date (Imdb): 13/11/15 (UK)
Duration: 02:41
Views: 8,720,293
Interaction rate: 1.3%
TOP VIDEOS
The upcoming American western thriller directed by Alejandro G. Iñárritu ranks 3rd
by YouTube views and 4th by FB interactions. Distributed by 20th Century Fox,
the film starring Leonardo DiCaprio is set to be released 6 months after the trailer
release on YouTube.
The Revenant | Official Teaser Trailer [HD] | 20th Century FOX
Trailer live date: 17/07/15
Film release date (Imdb): 15/01/16 (UK)
Duration: 02:26
Views: 13,478,229
Interaction rate: 1.7%

17. Universal Pictures
• 3rd by views and 4th by interactions with 13 YouTube videos
• Steve Jobs, Sisters and Straight Outta Compton best performing
videos
TOP BRANDS
Marvel
• Most active brand with 121 YouTube videos, 35 FB and 216
Instagram publications
• Focus on Ant-Man, which already performed well in June
Paramount
• Only 3 videos published in July
• Focus on action movies
• Best performance for 13 Hours: The Secret Soldiers of Benghazi
and the already released movie: Terminator Genisys.
Warner Bros
Batman v Superman: Dawn of Justice, Suicide Squad and Creed
distributed by Warner Bros have extraordinary performance (93M
views and 1M interactions altogether)

18. Brand Video name Views Interaction Rate Video Length
Warner Bros Suicide Squad - Comic-Con First Look [HD] 45,168,836 1.73% 03:07
Warner Bros
Batman v Superman: Dawn of Justice - Comic-Con
Trailer [HD]
40,407,991 2.08% 03:40
20th Century Fox
The Revenant | Official Teaser Trailer [HD] | 20th
Century FOX
13,478,229 1.67% 02:26
Universal Pictures Steve Jobs - Official Trailer (HD) 8,720,293 1.32% 02:41
Warner Bros Creed - Official Trailer [HD] 7,574,848 4.22% 02:44
Sony Pictures GOOSEBUMPS - Official Trailer (HD) 8,428,520 1.36% 02:47
Pixar The Good Dinosaur - Official US Trailer 7,342,500 1.20% 02:27
Universal Pictures Sisters - Official Trailer (HD) 5,346,275 1.26% 02:43
20th Century Fox
Fantastic Four | Official Trailer 2 [HD] | 20th Century
FOX
5,759,360 1.13% 02:47
20th Century Fox
Maze Runner: The Scorch Trials | Official Trailer 2
[HD] | 20th Century FOX
3,846,108 1.70% 02:33
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

19. Number of videos released (monthly) UK Film release date
TOP VIDEOS ACTIVITY ON SOCIAL MEDIA
January February March April May June July Aug Sept Oct Nov … March
January February March April May June July Aug Sept Oct Nov … March
January February March April May June July Aug Sept Oct … July Aug
January February March April May June July Aug Sept Oct … Jan March
January February March April May June July Aug … Feb March
10 1 2
3
12 2
2
21
Views: 82,421,809
Views: 7,577,419
Views: 11,184,051
Views: 45,168,960
Views: 13,478,543
US Film release date
25/03/16
25/11/15 27/11/15
13/11/1509/10/15
05/08/16
15/01/16

20. Brand Video name Views Interaction Rate Video Length
Netflix
Wet Hot American Summer: First Day of Camp -
Official Trailer - Netflix [HD]
3,273,701 2.99% 02:41
Netflix Narcos - Official Trailer - Netflix [HD] 3,182,714 1.13% 02:16
Netflix
Beasts of No Nation - Teaser Trailer - A Netflix
Original Film [HD]
1,292,297 0.94% 01:38
HBO Ferrell Takes the Field: Trailer (HBO) 738,845 0.40% 01:31
HBO HBO Miniseries: Show Me a Hero – Trailer (HBO) 723,512 1.44% 01:43
HBO
Christy Mack and Domestic Violence in MMA (Adult
Language): Real Sports Trailer (HBO)
711,308 0.53% 02:25
HBO HBO NOW: Now Available on More Devices 695,716 0.01% 01:11
Netflix
Wet Hot American Summer: First Day of Camp -
Meet the Staff Orientation Video - Netflix [HD]
239,276 1.45% 01:41
HBO Ronda Rousey Profile: Real Sports (HBO) 177,000 1.04% 14:56
Netflix Chris Tucker Live - Main Trailer - Netflix [HD] 166,163 8.65% 01:00
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

21. OVERVIEW
1. SUMMARY
2. BAROMETER: THEATRICAL & VOD
3. BAROMETER: GAMING

22. REINVENTING VIDEO ADVERTISINGData extracted on the 31st of July 2015
ENTERTAINMENT
BAROMETER
2015
Gaming

23. PlayStation keeps its 1st place as the most
popular brand overall, followed by Rockstar
Games, Ubisoft and Nintendo.
Blizzard and Bethesda decreased in the
ranking vs. June; XBox and Activision rose.
Xbox’s success results from higher activity
and views. Activision’s success results
mainly from one video gathering more than 1M
views (Tony Hawk's Pro Skater 5 Trailer).
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views + comments + likes) +
Facebook (shares + likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
TOP EVOLUTION – POPULARITY MAPPING
Performance
Bubble size : Popularity
Activity
1 1
7
8
7
8
9 9
10 10
2 2
3 3
4 4
6
5
5
6

24. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
Seven of the top performing videos belong to PlayStation. Three of its videos present a long round table discussion around the
creation of the game The Last of Us, the upcoming release of Uncharted 4, the universe in Destiny, the origins of Call of Duty and
the all-new zombies mode on the new Black Ops 3.
The shortest video belongs to Nintendo while the longest one reaches 37-minutes and belongs to PlayStation.
1,477,774
1,306,673
892,581
594,765
407,624
360,233 314,161 292,273
261,202 215,1121.2%
4.8% 5.8%
1.1%
2.6%
9.4% 9.6%
6.2%
2.3%
3.2%
0%
2%
4%
6%
8%
10%
12%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Tony Hawk's Pro
Skater 5 Trailer
UNCHARTED 4:
A Thief’s End -
E3 2015 - Sam
Pursuit
Gameplay | PS4
Call of Duty:
Black Ops III -
Shadows of Evil
Zombies Reveal
Trailer | PS4,
PS3
Wii U - Super
Mario Maker
Coming Soon
Trailer
PlayStation Plus
Free Games
Lineup July 2015
Conversations
with Creators
with Wil Wheaton
| S01, E01:
Bungie
Conversations
with Creators
with Wil Wheaton
| S01, E02:
Naughty Dog
Street Fighter V -
Ken Trailer | PS4
Conversations
with Creators
with Wil Wheaton
| S01, E03:
Treyarch
Super Mario
Maker @ SDCC
2015
ActivisionGames PlayStation PlayStation Nintendo PlayStation PlayStation PlayStation PlayStation PlayStation Nintendo
13/07/15 01/07/15 09/07/15 24/07/15 01/07/15 07/07/15 14/07/15 09/07/15 21/07/15 11/07/15
01:16 15:02 02:46 00:31 02:30 36:07 37:24 01:15 35:06 01:16
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Views Interaction rates

25. Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
• Similarly to the previous months, gaming brands have a limited Instagram presence.
• Bethesda is the only brand focusing on a game release presenting the new Fallout 4. Other brands mainly use video for
branding purpose, such as I love #XboxOne and Rockstar Games presenting a quick look into the global racing
championship series in London (Red Hook Criterium).
Xbox Bethesda Bethesda
Don't worry. We <3 you
too. #Xbox #XboxOne
#gaming #videogames
#controller
Have a happy and
safe 4th of July!
#Fallout4 #Happy4th
#Repost @fallout_gamen
・・・nBe the Overseer of
your custom Vault in
#FalloutShelter. Get it
FREE today on the App
Store
27/07/15 05/07/15 20/07/15
Rockstar Games
#Repost @redhookcrit ・・・
Onboard Neil Bezdek as the field
begins the last lap last night at the
Red Hook Criterium London No.1
n#redhookcrit #rhcl1
12/07/15
44,017
32,405
6,015 4,708
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
TOP VIDEOS PER INSTAGRAM INTERACTIONS

26. Total views: 15,098,811
The level of views and interactions was much
lower than the previous month across all brands
(47M views and 1.2M interactions).
While most brands’ performance stays steady
from June to July, Activision overtakes Ubisoft
as the 4th brand by share of views.
Share of Views =
Brands’ YouTube views / Total views
_______________________________________
Total interactions: 572,031
PlayStation continues to rank 1st in share of
interactions vs. June while Xbox outperforms
Nintendo.
Both Xbox and Nintendo strongly increase by
number of interactions despite publishing less
videos (from 189 to 55 released from xBox and
from 115 to 15 from Nintendo).
Share of Interactions = Brands’ YouTube +
Facebook interactions / Total interactions
SHARE OF VIEWS & INTERACTIONS
Videos:
Interactions:
54.4%
12.5% 12.2% 11.2% 9.1%
0.7%
0%
10%
20%
30%
40%
50%
60%
PlayStation Xbox Nintendo Activision Ubisoft Blizzard
Entertainment
113 55 15 18 55 2
SHARE OF VIEWS
64.3%
14.3%
8.7% 8.6%
3.7%
0.4%
0%
10%
20%
30%
40%
50%
60%
70%
PlayStation Xbox Nintendo Ubisoft Activision Blizzard
Entertainment
367,880 81,904 49,541 49,412 21,157 2,137
SHARE OF INTERACTIONS

27. The discussion around the creation of the new game The Last of
Us and the upcoming release of Uncharted 4 gathers the highest
interaction rates. The video is also the longest released in July.
Conversations with Creators with Wil Wheaton | S01, E02
Trailer live date: 14/07/15
Number of days live: 17
Duration : 37:24
Views: 314,161
Interactions: 30,307
Interaction rate: 9.7%
TOP VIDEOS
Tony Hawk's Pro Skater 5 is the top video based upon YouTube
views for the game set to be released on the 2nd of October in
Europe (PS4 and Xbox One). The video is the latest entry in the
skateboarding franchise and features the option of up to 20
simultaneous online multiplayers. The PS3 and Xbox 360
versions' release date has yet to be announced.
Tony Hawk's Pro Skater 5 Trailer
Trailer live date: 13/07/15
Number of days live: 18
Duration : 01:16
Views: 1,477,774
Interactions: 17,237
Interaction rate: 1.2%

28. The Call of Duty: Black Ops III video distributed by PlayStation ranks 2nd in the global
combinations of views and interactions rates. Set in the 1940’s Call of Duty: Black Ops 3
explores a massive world in the deepest zombies experience and is set to be released on the
6th of November 2015.
Call of Duty: Black Ops III - Shadows of Evil Zombies Reveal Trailer | PS4, PS3
Duration: 02:46
Views: 892,581
Interaction rate: 5.8%
The 4th video in the global ranking is the 5th longest video (more than 30-minute). This is the first
episode of the successful series Conversations with Creators. Episode 02 of these series ranks
best video in interaction rates.
Conversations with Creators with Wil Wheaton | S01, E01: Bungie
Duration: 36:07
Views: 360,233
Interaction rate: 9.4%
In just 7 days Nintendo’s Wii U - Super Mario Maker surprises fans by giving them the power to
develop customised Super Mario scenarios. The video ranks 4th in views and 8th on the global
ranking of combined views and interaction rates.
Wii U - Super Mario Maker Coming Soon Trailer
Release date: 24/07/15
Duration: 00:31
Views: 594,765
Interaction rate: 1.1%
TOP VIDEOS
The 2nd video by views belongs to PlayStation and it’s the 11th longest video in the category.
The 15 – minute long gameplay is the best per combined views and interaction rates.
Uncharted 4: A Thief’s End - E3 2015 - Sam Pursuit Gameplay | PS4
Duration : 15:02
Views: 1,306,673
Interaction rate: 4.9%

29. PlayStation
• Keeps the 1st place in share of views (54.4% for 8M views) despite having
10M YouTube views less vs. June
• The brand’s success comes mainly from 2 videos: Uncharted 4: A Thief’s
End and Call of Duty: Black Ops II
• 1st per share of interactions (64.3%)
• Still most active brand on YouTube (113 videos) despite a decrease in
activity comparing to the previous month (214 videos)
XBOX
• 2nd per share of views (12.5%) and 2nd per share of interactions (14.3%)
• Highest interaction rate (4.3%) after Ubisoft (7.7%)
• 2nd per number of YouTube videos published (similarly to Ubisoft).
Nintendo
• 3rd per share of views (12.2%) and 3rd per share of interactions (8.7%)
• The brand’s performance mainly comes from 4 videos evolving around
Super Mario and Splatoon
TOP BRANDS
Activision
• 5th per share of views (11.2%) and 6th per share of interactions (3.7%) thanks
to 6 videos featuring Tony Hawk's Pro Skater 5 Trailers.
• Best video per views and interactions in the Gaming category: Tony Hawk's
Pro Skater 5 Trailer (1.4M views and 17k interactions)

30. Brand Video name Views Interaction Rate Video Length
PlayStation
Uncharted 4: A Thief’s End - E3 2015 - Sam Pursuit
Gameplay | PS4
1,306,673 4.9% 15:02
PlayStation
Call of Duty: Black Ops III - Shadows of Evil
Zombies Reveal Trailer | PS4, PS3
892,581 5.8% 02:46
ActivisionGames Tony Hawk's Pro Skater 5 Trailer 1,477,774 1.2% 01:16
PlayStation
Conversations with Creators with Wil Wheaton |
S01, E01: Bungie
360,233 9.4% 36:07
PlayStation
Conversations with Creators with Wil Wheaton |
S01, E02: Naughty Dog
314,161 9.7% 37:24
PlayStation PlayStation Plus Free Games Lineup July 2015 407,624 2.6% 02:30
PlayStation Street Fighter V - Ken Trailer | PS4 292,273 6.2% 01:15
Nintendo Wii U - Super Mario Maker Coming Soon Trailer 594,765 1.1% 00:31
Nintendo Super Mario Maker @ SDCC 2015 215,112 3.2% 01:16
PlayStation
Conversations with Creators with Wil Wheaton |
S01, E03: Treyarch
261,202 2.3% 35:06
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (1/2)
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

31. Brand Video name Views Interaction Rate Video Length
PlayStation God of War III Remastered - Launch Trailer | PS4 191,577 3.8% 01:39
PlayStation
Journey Launch Trailer I Coming July 21 I PS4
Exclusive
193,061 3.5% 02:07
PlayStation
Call of Duty: Black Ops III - "The Giant" Zombies
Bonus Map Trailer | PS4, PS3
171,990 4.5% 02:59
Ubisoft Rayman Adventures - Reveal Trailer 196,593 2.6% 01:35
Ubisoft
Zombi - Pure Survival Horror is coming to PS4,
Xbox One and PC [EUROPE]
150,286 4.5% 01:34
PlayStation Batman: Arkham Knight - Batgirl Trailer | PS4 161,852 3.9% 01:50
Nintendo Nintendo - San Diego Comic-Con Cosplay Choir 152,086 4.1% 00:41
PlayStation WWE 2K16 - Pre-Order Announce Trailer | PS4, 137,726 4.5% 01:19
Microsoft Xbox Ultimate Game Sale 148,406 3.5% 00:38
Nintendo
Nintendo Treehouse: Live with Splatoon Tower
Control
209,222 1.6% 04:07
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (2/2)
Snapshot for the month of June. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

32. Please contact :
claire.holland@teads.tv
GLOBAL INDUSTRY DIRECTOR - ENTERTAINMENT
Visit Teads´ website: http://teads.tv/