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Fact or Fiction?
77%
of US adults own a
smartphone. Up from
35% in 2011.
94%
of mobile device
users say they are
more efficient
because of them.
On average we check our
phones 150 times a day,
but average a mere
1 minute and 10 seconds
long each time.
40% of smartphone
users are always or
usually in a hurry while
looking for instructions
on their smartphone.
If it doesn’t satisfy their
immediate need,
40% of users will be
less likely to come back
to the mobile site
or app.
67% of smartphone
users will switch to
another app or site if it
takes too many steps to
get desired information.
37% of executives cite legacy
systems in place that are unfit for
mobile as a primary reason why
mobile technology is not a fit.
1 in 4 apps downloaded
are used just once and
then never used again.
Of the $10 billion spent
on mobile applications,
roughly 70% has
been wasted.
What is Mobile Learning?
Learning across multiple contexts,
through social and content interactions,
using personal electronic devices.
What Influences Custom
Mobile Learning?
The Triple Constraints
Time, Budget, Scope
Time
What is the deadline of your
project?
Budget
What are you willing to pay to
develop this solution?
Scope
What features and functionality
need to be included?
What Influences Scope?
Use-Case, Content, Delivery
1. Use-Case
What are you trying to achieve?
2. Content
What’s the modality?
3. Delivery
What technology are you using?
3 Ways to Deliver
AppAdmin
Database
1. Classic Architecture
Web AppiOS App
Database
2. Native Architecture
Android App
Database
3. Hybrid Architecture
Hybrid App
Android WebiOS
...And How to Avoid Messing
Up
Use-Case.
Use-Case.
Use-Case.
Why are use-cases so
important?
New Knowledge
Educating someone on a new topic,
idea, or process.
Our Work
See the Video
A unique, simple and engaging video to
demonstrate Great Expression’s complex
compensation plan to new and prospective
doctors.
See the Video
Stryker produced a series of motivational and
educational motion graphic videos to assist sales
reps in effectively communicating the value in
their technologically advanced support surface
product lines.
Reinforcement
Strengthening a behavior such as soft
skills, messaging, and knowledge
retention.
Our Work
Read the Whole Story
A native iPhone, Android and web app
designed + built to sustain adoption of the 7
Habits over time through resources, reminders,
and access to a community of consultants.
Read the Whole Story
YouLearn 2.0 is a continuous learning platform
enabling sales to continue to develop as
professionals and stay current in a dynamic
industry.
Point of Need
Delivering information to
individuals when and where they
need it.
Our Work
Download the App
Gel-One helps osteoarthritis patients track and
manage knee pain associated with physical
activity by using the app to communicate with
doctors and receive guidance on how to control
pain and find relief.
Read the Whole Story
Amway believed that by equipping its
Independent Business Owners (IBOs) with a
tool to help them share Amway's vision, they
would be more successful in helping prospects
begin to see what their futures – and income –
could look like.
You’ll learn more about:
Adapt
Storyline 360
HTML
Video
4
Download now
Find us online at meetmaestro.com

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Custom Mobile Learning: What Influences Scope and How to Avoid Screwing Up