Techrel Digital Academy in Bangalore is established as part of Techrel to deliver superior knowledge in digital marketing to shine in the internet world.
2. Introduction to Digital Marketing
Search Engine Optimization
Pay Per Click Advertising/ Search Engine Marketing
Social Media Marketing
Digital Display Marketing
Email Marketing
Mobile Marketing
Web Analytics
3. Introduction to Digital Marketing
What is digital marketing?
The evolution of Digital Media
The digital Marketing Umbrella
Digital Marketing Channels
Components of Online Marketing
5. Search Engine Optimization
Search Engine Optimization
Search engine basics
How search engine works
Webmaster guidelines
White hat SEO techniques
Google penalty
Search engine updates
Universal SEO
What is On-Page Optimization?
6. How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation
What are Meta Tags Description
Country Robots
Keywords Author
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Insert keywords in content}
7. Anchor Text, Link Title
Robots.text file use and creation
HTML Sitemap creation
XML Site Map Creation
Ror text sitemap
Site Tracking Tools (Google Webmaster Tool, Google
Analytics Tool)
Why is Alexa?
Alexa Integration
What is OFF-Page Optimization?
What are Backlinks?
8. Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No-Follow Backlinks
What is Google Page Rank?
How to Increase Page Rank?
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
9. Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
10. Search Engine Marketing - PPC
Basics of Search Marketing - Organic & Paid Search
Results
Overview of Google AdWords
Adwords Account Structure
Ad Creative Formats
Budgets and Bidding (CPC,CPM,CPA)
Advanced Search Network Advertising : Site Quality &
Quality Score, Ad Extension,Sitelinks,Phone
Extensions,DSA,PLA etc.)
Keyword Research and Analysis
Adwords Report - Tracking the Success of SEM
11. Social Media Marketing
What is social media marketing
Overview of Facebook, Twitter, LinkedIn, Blogging,
Google+, YouTube and Pinterest
Understanding social channels
Social Media for various Businesses -B2C & B2B
How business use social media
Aligning social media with business goals, objectives
Social media best practices/guidelines
Building brand awareness using social media
12. Content for social media
Integrating/interconnecting various channels
Research
Target audience
SEO for social media
Earned/Owned/Paid media
Social media ads
Types of Ads
Placement & targeting options
How to create ads and optimize your Social media
campaigns
Social media listening tools
Measuring Social Media ROI
13. Email Marketing
Planning and delivering email campaigns
Online Customer acquisition
Encouraging web visitors to subscribe
Crafting effective registration processes
Customer retention strategies
Choosing frequency schedules
Creating effective email campaigns
14. Understanding conversion and performance metrics
Inbox Delivery
Reducing abandonment and bounce rates
Structured approaches to testing
A/B and Multivariate testing
Analyzing test results
Important Laws on Email Marketing
15. Mobile Marketing
Introduction To Mobile Marketing
Mobile Marketing Definition
Mobile Marketing Association (View)
Components Of Mobile Marketing
Ways To Do Mobile Marketing
Fast Facts On Mobile Marketing
Push & Pull SMS
Introduction To WAP
16. WAP Campaign Operations
Voice Portal
Mobile Gaming
Mobile Contest Hosting
Advertorial Ring Back Tone
Static Mobile Ad Formats
Dynamic Mobile Ad Formats
Mobile Marketing Ecosystem
Best Practices
17. Web Analytics
Introduction to web analytic
Getting Started With Google Analytics
How Google Analytics works?
Accounts, profiles, and users Navigating
Google Analytics
Basic metrics
The main sections of Google Analytics reports (Traffic
Sources Direct, referring, and search traffic, Campaigns.
AdWords, Adsense)
Pages and Landing Pages
Event Tracking and AdSense
18. Site Search
Unique visitors
Geographic and language information
Technical reports
Benchmarking
Setting up goals
Goal reports
Ecommerce tracking
Social media analytics
19. Digital Display Marketing
Benefits of Display Advertising
Challenges of Display Advertising
Display Targeting Methods - keywords, Placements,
Topics & Interest Category Marketing and
Remarketing
Display Ad Planner, Display Ad Builder and Display on
Mobile