SlideShare une entreprise Scribd logo

Creating a Social Media Marketing Plan

•Télécharger en tant que PPTX, PDF•
•
TechSoup
TechSoup

Social media planning, step by step questions to ask as a nonprofit organization embarking on a cause, campaign or org social media plan.

TechnologieBusiness
1  sur  57
SOCIAL MEDIA MARKETING PLAN Step by Step Solutions for Your Nonprofit Evonne Heyning @Amoration Interactive Producer, TechSoup Global
Evonne Heyning @AMORATION #SMplan
Planning Pages Fill in the gaps to create your social media plan!
#SMPLAN Campaignor organizational plan? Mission & Purpose? What do you want to accomplish? Measurable Goals Call to Action Request Organizational voice and brandAuthority Position? @CMNsocal Getting the Formula Right Social Media Marketing Plan Introduction Step One: CHART THE COURSE
Social Media Plan: Methods,Options, Outlets TransmediaMarketing Elements Video (short)    Documentary Other film/TV   Streaming Media    Events   Games Geocaching   Online Ads    Live Storytelling   Comics    Entertainment Education Print Media    Visual Advertising     Websites    New Channels Twitter   Facebook   LinkedIn   Google+   Groups and ListsOther Web Communities A sample of media channels and places to consider story and campaign integration
#SMplan Timelines: STRATEGY PROGRAM TIMINGDELEGATIONINVOCATION COMMUNITY CAREBEAUTIFUL CLOSINGANALYSIS & WRAPUP STEP ONE: STRATEGY Know your course, deadlines, and work out a plan step by step
WORKSHOP ESSENTIALS Mission, Goals, Vision for sharing your story
Cause, campaign or organizational plan?
What do you want to accomplish?WHY? Mission
Measurable GoalsConnected to SpecificCall to Action Request
Who do you want to participate? How do they participate?
CROWDFUNDING?
DigiTAL STORYTELLING Social stories shared amongst trusted friends
Organizational voice and branding…What is yourAuthority Position?
What is your story?
The Right Formula = Your Secret Sauce
Over 75% of brand LIKES come from advertisements….Are you asking for an endorsement?
Digital Storytelling: Content Production &Distribution Who voices your social sites? What is your story? Who is telling it? With what voice? Outreach: Identify new Potential partners Across many media Outlets & Channels
SHARING remains a deeply passionate activity for engaged audiences to continue conversations
Try something new? Arts? Try Photo Mashups! Theatre? Using Video? Music? Turntable Social Music Sharing! Try labs & socialsites like HitRECord Diaspora Stroome
CONVERSATION
How conversations start….
Hashtags #SMplan Research and find tags from many communities related to your field Participate in conversations that help you engage new audiences and strengthen your authority positions Use tags to organize Information and grow diverse conversations
Social MediaPolicy?
Open APIs and Shareable Data? Application Programming Interfaces open Doors to data mashups of valuable information
BUDGETS
THE PERSONAL TOUCH Resource & Staff impact Number of hours needed to succeed Hidden Costs?
Nonprofits rely on multitasking teams working 10 hours a week or more on posting, listening, analysis and conversation on the social web Most organizations have almost no budget for social media yet some leverage thousands in support
Timing and Investment Needed Blogs: 1-4 hours per post Twitter: 5-30 minutes a day Facebook: 5-30 minutes a day LinkedIn: 15-30 minutes, weekly Listservs: 30 minutes weekly Other Groups: 30 minutes weekly Photo Uploads: 15 minutes weekly Videos: 2-4 hours a week Curation: 1 hour a week Total Average Social Media Time: 90 minutes per day 11 hours per week
Choose where to spend time Plan for Facebook Email Facebook Ads or Awareness Campaign with Request & Call to Action linked to your site Video or photo storytelling from your mobile phone
TIMELINES
#SMplan Timelines: STRATEGY PROGRAM TIMING DELEGATION INVOKE KICKOFF COMMUNITY CARE BEAUTIFUL CLOSING ANALYSIS & WRAPUP Look for a time arc that matches your project/org goals Make sure all deadlines match timelines set by funders and partners Follow up quickly and track data throughout your campaign progress
Questions?
Social Media Marketing Plan:Getting the Formula Right Hosted by Evonne Heyning    @amoration    For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and request software for your 501(c)3 nonprofit organization!

Recommandé

7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - Webinar7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - WebinarAliza Sherman
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planseo-girl
 
7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmpAliza Sherman
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planTechSoup
 
How to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanHow to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanCindy Kim
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSoumalya Roy
 
Building A Social Media Plan
Building A Social Media PlanBuilding A Social Media Plan
Building A Social Media PlanCanadaHelps / MyCharityConnects
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing PlanSearch Engine Academy Northwest
 

Recommandé

7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - Webinar7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - WebinarAliza Sherman
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planseo-girl
 
7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmpAliza Sherman
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planTechSoup
 
How to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanHow to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanCindy Kim
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSoumalya Roy
 
Building A Social Media Plan
Building A Social Media PlanBuilding A Social Media Plan
Building A Social Media PlanCanadaHelps / MyCharityConnects
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing PlanSearch Engine Academy Northwest
 
Social media strategy
Social media strategySocial media strategy
Social media strategyDigital Consultant
 
How To Create A Successful Social Media Campaign
How To Create A Successful Social Media CampaignHow To Create A Successful Social Media Campaign
How To Create A Successful Social Media CampaignAllan V. Braverman
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
Create an Effective Social Media Strategy
Create an Effective Social Media StrategyCreate an Effective Social Media Strategy
Create an Effective Social Media StrategyRebekah Radice
 
6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media StrategyAssociation of National Advertisers
 
How to use instagram for your financial planning business
How to use instagram for your financial planning businessHow to use instagram for your financial planning business
How to use instagram for your financial planning businessMelanie Goodman Daniels
 
40 ideas for your social media plan
40 ideas for your social media plan40 ideas for your social media plan
40 ideas for your social media planAudacious Leap
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media PlanifPeople
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social MediaHootsuite
 
The latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer MarketingThe latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer MarketingLisa Harrison
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyDavid Griner
 
Social media plan strategy & process
Social media plan strategy & processSocial media plan strategy & process
Social media plan strategy & processVinod Nagar
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsRenee Alexander
 
Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Diarmuid Latimer
 
Social Media Engagement
Social Media EngagementSocial Media Engagement
Social Media EngagementVijay Rayapati
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action planCIVIC Digital
 
10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media StrategyRebekah Radice
 
Creative Social Media Marketing Strategies
Creative Social Media Marketing StrategiesCreative Social Media Marketing Strategies
Creative Social Media Marketing StrategiesKeith Parnell
 
How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the worldMatt Siltala
 
Social Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for youSocial Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for youBrad DeForest
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing PlanEvonne (Evo) Heyning
 

Contenu connexe

Tendances

How To Create A Successful Social Media Campaign
How To Create A Successful Social Media CampaignHow To Create A Successful Social Media Campaign
How To Create A Successful Social Media CampaignAllan V. Braverman
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
Create an Effective Social Media Strategy
Create an Effective Social Media StrategyCreate an Effective Social Media Strategy
Create an Effective Social Media StrategyRebekah Radice
 
How to use instagram for your financial planning business
How to use instagram for your financial planning businessHow to use instagram for your financial planning business
How to use instagram for your financial planning businessMelanie Goodman Daniels
 
40 ideas for your social media plan
40 ideas for your social media plan40 ideas for your social media plan
40 ideas for your social media planAudacious Leap
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media PlanifPeople
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social MediaHootsuite
 
The latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer MarketingThe latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer MarketingLisa Harrison
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyDavid Griner
 
Social media plan strategy & process
Social media plan strategy & processSocial media plan strategy & process
Social media plan strategy & processVinod Nagar
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsRenee Alexander
 
Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Diarmuid Latimer
 
Social Media Engagement
Social Media EngagementSocial Media Engagement
Social Media EngagementVijay Rayapati
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action planCIVIC Digital
 
10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media StrategyRebekah Radice
 
Creative Social Media Marketing Strategies
Creative Social Media Marketing StrategiesCreative Social Media Marketing Strategies
Creative Social Media Marketing StrategiesKeith Parnell
 
How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the worldMatt Siltala
 

Tendances (20)

Social media strategy
Social media strategySocial media strategy
Social media strategy
 
How To Create A Successful Social Media Campaign
How To Create A Successful Social Media CampaignHow To Create A Successful Social Media Campaign
How To Create A Successful Social Media Campaign
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Create an Effective Social Media Strategy
Create an Effective Social Media StrategyCreate an Effective Social Media Strategy
Create an Effective Social Media Strategy
 
6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy
 
How to use instagram for your financial planning business
How to use instagram for your financial planning businessHow to use instagram for your financial planning business
How to use instagram for your financial planning business
 
40 ideas for your social media plan
40 ideas for your social media plan40 ideas for your social media plan
40 ideas for your social media plan
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media Plan
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media
 
The latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer MarketingThe latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer Marketing
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategy
 
Social media plan strategy & process
Social media plan strategy & processSocial media plan strategy & process
Social media plan strategy & process
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profits
 
Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Social Media 101 - Lesson 1
Social Media 101 - Lesson 1
 
Social Media Engagement
Social Media EngagementSocial Media Engagement
Social Media Engagement
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
 
10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy
 
Creative Social Media Marketing Strategies
Creative Social Media Marketing StrategiesCreative Social Media Marketing Strategies
Creative Social Media Marketing Strategies
 
How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the world
 

Similaire à Creating a Social Media Marketing Plan

Social Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for youSocial Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for youBrad DeForest
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing PlanEvonne (Evo) Heyning
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estateD Scott Smith,CCIM
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStephen Nold
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before TacticsinterlinkONE
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before TacticsGrow Socially, Inc.
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSusan Tenby
 
Social Media Capacity Building
Social Media Capacity BuildingSocial Media Capacity Building
Social Media Capacity BuildingTechSoup
 
An Introductory Guide to Social Media Marketing
An Introductory Guide to Social Media MarketingAn Introductory Guide to Social Media Marketing
An Introductory Guide to Social Media MarketingSlideBee
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media projectLars de Winter
 
A Hands-on Look at Social Network Marketing Tools
A Hands-on Look at Social Network Marketing ToolsA Hands-on Look at Social Network Marketing Tools
A Hands-on Look at Social Network Marketing Toolsnicolemurray
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographicNadya Rosalia
 
20 social media content ideas
20 social media content ideas20 social media content ideas
20 social media content ideasPeter Barros
 
Social Media: Tips and tools for using social media to support your mission
Social Media: Tips and tools for using social media to support your missionSocial Media: Tips and tools for using social media to support your mission
Social Media: Tips and tools for using social media to support your missionBradley Jobling
 
Your guide for successful
Your guide for successfulYour guide for successful
Your guide for successfulSwapnica Jain
 
AHRI - Social Media for Recruitment
AHRI - Social Media for RecruitmentAHRI - Social Media for Recruitment
AHRI - Social Media for RecruitmentThinktank Social
 
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content PostingThe Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content PostingShoutlet, a Spredfast Company
 

Similaire à Creating a Social Media Marketing Plan (20)

Social Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for youSocial Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for you
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing Plan
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estate
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and Loyalty
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for Nonprofits
 
Social Media Capacity Building
Social Media Capacity BuildingSocial Media Capacity Building
Social Media Capacity Building
 
An Introductory Guide to Social Media Marketing
An Introductory Guide to Social Media MarketingAn Introductory Guide to Social Media Marketing
An Introductory Guide to Social Media Marketing
 
Social Media Strategy Basics, Best Practices, Analytics
Social Media Strategy Basics, Best Practices, AnalyticsSocial Media Strategy Basics, Best Practices, Analytics
Social Media Strategy Basics, Best Practices, Analytics
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media project
 
A Hands-on Look at Social Network Marketing Tools
A Hands-on Look at Social Network Marketing ToolsA Hands-on Look at Social Network Marketing Tools
A Hands-on Look at Social Network Marketing Tools
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographic
 
20 social media content ideas
20 social media content ideas20 social media content ideas
20 social media content ideas
 
Social Media: Tips and tools for using social media to support your mission
Social Media: Tips and tools for using social media to support your missionSocial Media: Tips and tools for using social media to support your mission
Social Media: Tips and tools for using social media to support your mission
 
Your guide for successful
Your guide for successfulYour guide for successful
Your guide for successful
 
GCD-Week1-DipOnlineMarketingDigitalStrategy
GCD-Week1-DipOnlineMarketingDigitalStrategyGCD-Week1-DipOnlineMarketingDigitalStrategy
GCD-Week1-DipOnlineMarketingDigitalStrategy
 
AHRI - Social Media for Recruitment
AHRI - Social Media for RecruitmentAHRI - Social Media for Recruitment
AHRI - Social Media for Recruitment
 
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content PostingThe Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
 

Plus de TechSoup

Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)Welcome to TechSoup - New Member Orientation and Q & A (April 2024)
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)TechSoup
 
Executive Directors Chat Initiating Equity for Impact.pdf
Executive Directors Chat Initiating Equity for Impact.pdfExecutive Directors Chat Initiating Equity for Impact.pdf
Executive Directors Chat Initiating Equity for Impact.pdfTechSoup
 
Set the Path Forward with Smart Technology Decisions.pdf
Set the Path Forward with Smart Technology Decisions.pdfSet the Path Forward with Smart Technology Decisions.pdf
Set the Path Forward with Smart Technology Decisions.pdfTechSoup
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
Hitting the Inbox: Email Authentication Changes and What You Need to Know
Hitting the Inbox: Email Authentication Changes and What You Need to KnowHitting the Inbox: Email Authentication Changes and What You Need to Know
Hitting the Inbox: Email Authentication Changes and What You Need to KnowTechSoup
 
Welcome to TechSoup New Member Orientation March 2024
Welcome to TechSoup New Member Orientation March 2024Welcome to TechSoup New Member Orientation March 2024
Welcome to TechSoup New Member Orientation March 2024TechSoup
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
 
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdf
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdfCelebrate National Library Lovers Month with TechSoup! We love libraries!.pdf
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdfTechSoup
 
Google Ad Grants Services at TechSoup.pdf
Google Ad Grants Services at TechSoup.pdfGoogle Ad Grants Services at TechSoup.pdf
Google Ad Grants Services at TechSoup.pdfTechSoup
 
Techsoup_ Prompt Strategy _ Template.docx.pdf
Techsoup_ Prompt Strategy _ Template.docx.pdfTechsoup_ Prompt Strategy _ Template.docx.pdf
Techsoup_ Prompt Strategy _ Template.docx.pdfTechSoup
 
Ask the Exerts - Focus on AI Prompt Engineering.pdf
Ask the Exerts - Focus on AI Prompt Engineering.pdfAsk the Exerts - Focus on AI Prompt Engineering.pdf
Ask the Exerts - Focus on AI Prompt Engineering.pdfTechSoup
 
Introduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use CasesIntroduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use CasesTechSoup
 
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdf
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdfGrantseeking Solo- Securing Awards with Limited Staff PDF.pdf
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdfTechSoup
 
Welcome to TechSoup New Member Orientation and Q & A (February 2024)
Welcome to TechSoup New Member Orientation and Q & A (February 2024)Welcome to TechSoup New Member Orientation and Q & A (February 2024)
Welcome to TechSoup New Member Orientation and Q & A (February 2024)TechSoup
 
Choosing the Right CRM for your Website, Fundraising, and Marketing _ TechSou...
Choosing the Right CRM for your Website, Fundraising, and Marketing _ TechSou...Choosing the Right CRM for your Website, Fundraising, and Marketing _ TechSou...
Choosing the Right CRM for your Website, Fundraising, and Marketing _ TechSou...TechSoup
 
Enhance Your Funding Success Through Partnerships.pdf
Enhance Your Funding Success Through Partnerships.pdfEnhance Your Funding Success Through Partnerships.pdf
Enhance Your Funding Success Through Partnerships.pdfTechSoup
 
Is Your Tech Up to Date? Find Out If You Need To Upgrade With Our Experts!.pdf
Is Your Tech Up to Date? Find Out If You Need To Upgrade With Our Experts!.pdfIs Your Tech Up to Date? Find Out If You Need To Upgrade With Our Experts!.pdf
Is Your Tech Up to Date? Find Out If You Need To Upgrade With Our Experts!.pdfTechSoup
 
Ask the Exerts - AI Ethics, Principles and Governance.pdf
Ask the Exerts - AI Ethics, Principles and Governance.pdfAsk the Exerts - AI Ethics, Principles and Governance.pdf
Ask the Exerts - AI Ethics, Principles and Governance.pdfTechSoup
 

Plus de TechSoup (20)

Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)Welcome to TechSoup - New Member Orientation and Q & A (April 2024)
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)
 
Executive Directors Chat Initiating Equity for Impact.pdf
Executive Directors Chat Initiating Equity for Impact.pdfExecutive Directors Chat Initiating Equity for Impact.pdf
Executive Directors Chat Initiating Equity for Impact.pdf
 
Set the Path Forward with Smart Technology Decisions.pdf
Set the Path Forward with Smart Technology Decisions.pdfSet the Path Forward with Smart Technology Decisions.pdf
Set the Path Forward with Smart Technology Decisions.pdf
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
Hitting the Inbox: Email Authentication Changes and What You Need to Know
Hitting the Inbox: Email Authentication Changes and What You Need to KnowHitting the Inbox: Email Authentication Changes and What You Need to Know
Hitting the Inbox: Email Authentication Changes and What You Need to Know
 
Welcome to TechSoup New Member Orientation March 2024
Welcome to TechSoup New Member Orientation March 2024Welcome to TechSoup New Member Orientation March 2024
Welcome to TechSoup New Member Orientation March 2024
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
 
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdf
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdfCelebrate National Library Lovers Month with TechSoup! We love libraries!.pdf
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdf
 
Google Ad Grants Services at TechSoup.pdf
Google Ad Grants Services at TechSoup.pdfGoogle Ad Grants Services at TechSoup.pdf
Google Ad Grants Services at TechSoup.pdf
 
Techsoup_ Prompt Strategy _ Template.docx.pdf
Techsoup_ Prompt Strategy _ Template.docx.pdfTechsoup_ Prompt Strategy _ Template.docx.pdf
Techsoup_ Prompt Strategy _ Template.docx.pdf
 
Ask the Exerts - Focus on AI Prompt Engineering.pdf
Ask the Exerts - Focus on AI Prompt Engineering.pdfAsk the Exerts - Focus on AI Prompt Engineering.pdf
Ask the Exerts - Focus on AI Prompt Engineering.pdf
 
Introduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use CasesIntroduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use Cases
 
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdf
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdfGrantseeking Solo- Securing Awards with Limited Staff PDF.pdf
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdf
 
Welcome to TechSoup New Member Orientation and Q & A (February 2024)
Welcome to TechSoup New Member Orientation and Q & A (February 2024)Welcome to TechSoup New Member Orientation and Q & A (February 2024)
Welcome to TechSoup New Member Orientation and Q & A (February 2024)
 
Choosing the Right CRM for your Website, Fundraising, and Marketing _ TechSou...
Choosing the Right CRM for your Website, Fundraising, and Marketing _ TechSou...Choosing the Right CRM for your Website, Fundraising, and Marketing _ TechSou...
Choosing the Right CRM for your Website, Fundraising, and Marketing _ TechSou...
 
Enhance Your Funding Success Through Partnerships.pdf
Enhance Your Funding Success Through Partnerships.pdfEnhance Your Funding Success Through Partnerships.pdf
Enhance Your Funding Success Through Partnerships.pdf
 
Is Your Tech Up to Date? Find Out If You Need To Upgrade With Our Experts!.pdf
Is Your Tech Up to Date? Find Out If You Need To Upgrade With Our Experts!.pdfIs Your Tech Up to Date? Find Out If You Need To Upgrade With Our Experts!.pdf
Is Your Tech Up to Date? Find Out If You Need To Upgrade With Our Experts!.pdf
 
Ask the Exerts - AI Ethics, Principles and Governance.pdf
Ask the Exerts - AI Ethics, Principles and Governance.pdfAsk the Exerts - AI Ethics, Principles and Governance.pdf
Ask the Exerts - AI Ethics, Principles and Governance.pdf
 

Dernier

Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesThousandEyes
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...panagenda
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditSkynet Technologies
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney
 
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...AliaaTarek5
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 

Dernier (20)

Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
 
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 

Creating a Social Media Marketing Plan

  • 1. SOCIAL MEDIA MARKETING PLAN Step by Step Solutions for Your Nonprofit Evonne Heyning @Amoration Interactive Producer, TechSoup Global
  • 3. Planning Pages Fill in the gaps to create your social media plan!
  • 4.
  • 5.
  • 6. #SMPLAN Campaignor organizational plan? Mission & Purpose? What do you want to accomplish? Measurable Goals Call to Action Request Organizational voice and brandAuthority Position? @CMNsocal Getting the Formula Right Social Media Marketing Plan Introduction Step One: CHART THE COURSE
  • 7. Social Media Plan: Methods,Options, Outlets TransmediaMarketing Elements Video (short)    Documentary Other film/TV   Streaming Media    Events   Games Geocaching   Online Ads    Live Storytelling   Comics    Entertainment Education Print Media    Visual Advertising     Websites    New Channels Twitter   Facebook   LinkedIn   Google+   Groups and ListsOther Web Communities A sample of media channels and places to consider story and campaign integration
  • 8.
  • 9. #SMplan Timelines: STRATEGY PROGRAM TIMINGDELEGATIONINVOCATION COMMUNITY CAREBEAUTIFUL CLOSINGANALYSIS & WRAPUP STEP ONE: STRATEGY Know your course, deadlines, and work out a plan step by step
  • 10. WORKSHOP ESSENTIALS Mission, Goals, Vision for sharing your story
  • 11. Cause, campaign or organizational plan?
  • 12.
  • 13. What do you want to accomplish?WHY? Mission
  • 14.
  • 15. Measurable GoalsConnected to SpecificCall to Action Request
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Who do you want to participate? How do they participate?
  • 23.
  • 24.
  • 26. DigiTAL STORYTELLING Social stories shared amongst trusted friends
  • 27. Organizational voice and branding…What is yourAuthority Position?
  • 28.
  • 29. What is your story?
  • 30.
  • 31. The Right Formula = Your Secret Sauce
  • 32.
  • 33.
  • 34. Over 75% of brand LIKES come from advertisements….Are you asking for an endorsement?
  • 35. Digital Storytelling: Content Production &Distribution Who voices your social sites? What is your story? Who is telling it? With what voice? Outreach: Identify new Potential partners Across many media Outlets & Channels
  • 36. SHARING remains a deeply passionate activity for engaged audiences to continue conversations
  • 37. Try something new? Arts? Try Photo Mashups! Theatre? Using Video? Music? Turntable Social Music Sharing! Try labs & socialsites like HitRECord Diaspora Stroome
  • 40. Hashtags #SMplan Research and find tags from many communities related to your field Participate in conversations that help you engage new audiences and strengthen your authority positions Use tags to organize Information and grow diverse conversations
  • 42. Open APIs and Shareable Data? Application Programming Interfaces open Doors to data mashups of valuable information
  • 43.
  • 44.
  • 45.
  • 47. THE PERSONAL TOUCH Resource & Staff impact Number of hours needed to succeed Hidden Costs?
  • 48. Nonprofits rely on multitasking teams working 10 hours a week or more on posting, listening, analysis and conversation on the social web Most organizations have almost no budget for social media yet some leverage thousands in support
  • 49. Timing and Investment Needed Blogs: 1-4 hours per post Twitter: 5-30 minutes a day Facebook: 5-30 minutes a day LinkedIn: 15-30 minutes, weekly Listservs: 30 minutes weekly Other Groups: 30 minutes weekly Photo Uploads: 15 minutes weekly Videos: 2-4 hours a week Curation: 1 hour a week Total Average Social Media Time: 90 minutes per day 11 hours per week
  • 50.
  • 51. Choose where to spend time Plan for Facebook Email Facebook Ads or Awareness Campaign with Request & Call to Action linked to your site Video or photo storytelling from your mobile phone
  • 53. #SMplan Timelines: STRATEGY PROGRAM TIMING DELEGATION INVOKE KICKOFF COMMUNITY CARE BEAUTIFUL CLOSING ANALYSIS & WRAPUP Look for a time arc that matches your project/org goals Make sure all deadlines match timelines set by funders and partners Follow up quickly and track data throughout your campaign progress
  • 54.
  • 55.
  • 57. Social Media Marketing Plan:Getting the Formula Right Hosted by Evonne Heyning    @amoration    For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and request software for your 501(c)3 nonprofit organization!