Digital communications have become more necessary. Join marketing experts, Joe DiGiovanni and Kyle Barkins from Tapp Network, as they walk you through the vital components of a website’s strategy to help your organization smoothly and effectively adapt to a post-COVID world. From re-aligning your website’s goals to implementing automation, you’ll be ready to use your website in a whole new way to get the results you need.

1. How to Develop a Nonprofit
Website Strategy for the Road
Ahead
Kyle Barkings, Tapp Network
Joseph DiGiovanni, Tapp Network
06.18.2020

2. 2 © TechSoup Global. All Rights Reserved.
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4. A Global Network Bridging Tech Solutions and
Services for Good.

5. 5 © TechSoup Global. All Rights Reserved.
Adobe
Alpha Software
Arreva
Asana
Atlas Business Solutions
Autodesk
Azavea
AWS
Bitdefender
Blackbaud
Box
Bytes of Learning
CDI Computer Dealers
Cisco
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Quickbooks Made Easy
Reading Eggs
Skillsoft
Smart Business Savings
Society for Nonprofit Organizations
Sparrow Mobile
Tableau
TechBridge
Tech Impact
Tint
Ultralingua
VMware
Veritas
Western Digital
Zoner

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Resources for Nonprofits
Impacted by COVID-19
• Tools to Support Remote Work
• Policy Resources
• Webinars and Workshops
• Related Blog Posts
• Join the Conversation in the Forum
• Free Courses from TechSoup
• Additional Resources
Learn more at https://page.techsoup.org/covid-19-resources

7. 7 © TechSoup Global. All Rights Reserved.
Today’s Presenters
Steven Davidson
Marketing Associate,
TechSoup
Nicole Jones
Content Producer,
TechSoup
Joseph DiGiovanni
Co-Founder
Tapp Network
Kyle Barkins
Co-Founder
Tapp Network

8. . © TechSoup Global | All rights reserved8
Meet The Speakers
Joe DiGiovanni Kyle Barkins Witt Godden

9. 9
In partnership with:
A Mission-Driven
Marketing and Technology
Agency Empowering
Organizations for Good

10. . © TechSoup Global | All rights reserved10
TODAY’s DISCUSSION
● Oh The Places You Can Go!
● Growth Driven Design
● Case Studies
● Resources

11. . © TechSoup Global | All rights reserved11
What do you do when you have to
go full digital?

12. . © TechSoup Global | All rights reserved12
● Use your website in place of your physical location. It should
become your hub for all content, information, transactions and
events. Just like a storefront, your website should be:
○ Welcoming (Easy to find, Responsive)
○ On-brand (Colors, Logos, Images)
○ Positive Visitor Experience (Site Map, User Journey)
● Mimic in-person interactions in a virtual environment
● Develop campaigns & content that give visitors a reason to
return

13. . © TechSoup Global | All rights reserved13
Your website can be your...
Library
Virtual Event
Space
Boardroom
Donor/Member
Community
Performance
Center
Stage
Store
Fundraiser
Classroom

14. . © TechSoup Global | All rights reserved14
Traditional Web Design is Broken

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Growth Driven Design Approach
Growth Driven
Design (GDD) is
agile development
or redesign of a
website in
intentional
increments. Making
continuous,
adaptations based
on data

16. . © TechSoup Global | All rights reserved16
The Growth Driven Design Process
launch
critical
site

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Growth Driven Design Benefits

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The Challenge: Print to Digital

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Fair Trade Federation
1
2
3

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Outcomes & Takeaways:
● More interactive database
● Monetize the new platform
● Increase visibility and reach by being online
● Easy to update and maintain year-round

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The Challenge: Continue to Serve The
Community while Locations are Shut Down

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Boys & Girls Clubs

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Outcomes & Takeaways:
● Provided a new organizational change by
moving it online
● Built a long term value moving forward

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The Challenge: In-person trainings
into online resources

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Delaware Changing Lives - Online Meditation Trainings

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DCM & Warrior Reunion Foundation

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Outcomes & Takeaways:
● From local to national reach
● Pivoted fundraising model to continue to
provide value and funding
● Opened collaborative relationships

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The Growth Driven Design Process
launch
critical
site

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10% off with code: WEBSITETENOFF
Every Wednesday at 12 PST/3 EDT starting July 15th through August 19th
Register Here!

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Join us in creating the new gold standard for
Nonprofit Digital Marketing
take the TechSoup Nonprofit Marketing Benchmark Survey

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We're here to help
Website Wellness Assessment
http://bit.ly/website-wellness
Website Consultation and Services:
page.techsoup.org/website-services
Digital Marketing Assessment:
page.techsoup.org/digital-marketing-grader
Digital Marketing Consultation & Services:
page.techsoup.org/digital-marketing-services

32. . © TechSoup Global | All rights reserved32
Thankyou

33. Nonprofit Website
Management Course 301
In this six-week TechSoup course led by the team at Tapp
Network, you’ll learn the key concepts to setup and maintain a
growth-driven website that is appealing, educational, and
functional for your key audience. You will engage in discussions
directly with website management experts, and gain hands-on
experience.
Receive 10% of this course priced at $350 with the code:
WEBSITETENOFF
Learn more at
https://techsoup.course.tc/catalog/course/website-management-
301

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Questions?
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ask us any questions
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35. Join Us For Upcoming
TechSoup Virtual Events
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6/24
TechSoup Talks: Overcoming
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During a Pandemic (Facebook
Live)
6/25
How Nonprofits Can Go Digital
and Stay Digital with Adobe
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7/9
Create a Remote Workforce
Communication Plan for Your
Nonprofit

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