More Related Content
Similar to International social media report 6 13
Similar to International social media report 6 13 (20)
International social media report 6 13
- 7. 7
PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Country #1 #2 #3 #4 #5
US
UK
Germany
China
Japan
Brazil
Russia VKontakte Odnoklassniki
Spain
India
S. Korea
Naver.com Café CyWorld
Global Overview: Top Social Networks
Source: eBiz/MBA
Source: Social Games Observ
- 11. 11
PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Facebook
Statistics
• Facebook ranks 1st among all worldwide websites according to Alexa
• 3 in 4 minutes spent on Social Networking Site are spent on Facebook
• 1 in 7 minutes online spent on Facebook
• Facebook enjoyed a 35% increase in the number of active users in the first
quarter of 2013
Top 15 Facebook
Countries (by # of users)
1. US
2. Brazil
3. India
4. Indonesia
5. Mexico
6. U.K.
7. Turkey
8. Philippines
9. France
10. Germany
11. Italy
12. Argentina
13. Canada
14. Spain
15. Colombia
Source: Techloy
- 14. 14
PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Microblogging:
According to ComScore, Microblogging:
• “has emerged as a disruptive new force in social networking”
• allows users to post short-form content updates.
3 of the Top 5 Fastest Growing Global Social Networks = Microblogging sites.
- 15. 15
PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Microblogging
Twitter is the top Microblogging platform, but Tumblr and Weibo are also on the
rise:
Source: comSCORE
- 16. 16
PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Source: comSCORE
Globalization
Top US-based social networks are no longer limited to the US or English-
speaking countries.
• LinkedIn has over 200 million users in over 200 countries
Conversely, local social networks are becoming more global and attracting
members from outside their regions.
• VKontakte is now the 19th most popular website in the world and most popular site in
Ukraine and Belarus source: Alexa
- 17. 17
PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Video Content is King
Source: comSCORE
97% of Vevo’s videos viewed on
Vevo’s YouTube Channel!
Google sites:
397.1 minutes
per viewer
Other 9 sites
combined:
415.2 minutes
per viewer
- 18. 18
PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Niche Social Networks
Pinterest & Instagram are now among the Top 20 social networks in
North America, the UK, and Singapore.
Other niche social networks with growth include:
• Reddit (Australia)
• Google+ (Brazil)
• SkillWho.com (North America)
• FanPop.com (UK)
More niche networks will appear in next 12 months:
• Focus on deeper functionality
• Greater Engagement
Social Market Share Growth
Region
North America 5,124% 17,319%
UK 1,489% 2,028%
Australia 798% 362%
New Zealand 643% 843%
Asia 2,373%
(Hong Kong)
8,121%
(Singapore)
Source: Search Engine Watch
Source: Search Engine Watch
Source: comSCORE
- 20. 20
PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Global Differences: Engagement
33% of world’s social networkers are in Asia
• An average of 2.9 hours per person is spent social networking
10% of world’s social networkers are in Latin America
• An average of 7.6 hours per person in Latin America is spent social networking
5 of the most engaged markets are in Latin America:
• Argentina
• Chile
• Columbia
• Peru
• Venezuela
Source: comSCORE
Share of Time Spent on Social Networking
- 21. 21
PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Global Differences: Consumer Use
Users from Brazil, Mexico, India, China create more social content than
users from Western Europe, US, and Canada.
• Over 75% of social media users in metropolitan cities in China and India
post new content at least once a month.
• In the US only 40% of users post new content. Source: Oracle Invovler
Source: NTWK Marketing
- 22. 22
PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
Global Differences: Business Use
Companies in China, India, & Brazil use more social media
• In Germany, approximately 40% of companies use social media for customer
acquisition (Source: ZDNet).
• In the UK, 27% of SMEs use social media to increase brand awareness.
(Source: HISCOX).
• Russia companies lag behind US and Chinese companies in use of laptops and
mobile devices. Generally look to US social business platforms (Jive or MS
SharePoint) (Source: ZDNet).
Source: Oracle Invovler
% of Companies Using Social Media