TechTarget Customer Success: Commvault

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Commvault uses Purchase Intent Data to propel their digital marketing transformation. Overview: With a strong team approach, TechTarget worked closely with Commvault to develop a comprehensive marketing strategy for near-term results and more strategic ROI.

Technology

©TechTarget 1
Case Study
How Commvault Is Driving ROI
with Data-driven Marketing
The challenge The results
The solution
• Improve sales and marketing
alignment
• Increase sales productivity
and improve follow-up
Using in-depth analysis of demand
behaviors across hyper-targeted
websites, TechTarget helped
Commvault understand their buyers
pain points while arming sales with
better leads and the insights to drive
meaningful conversations.
“TechTarget really used
the data to understand
the customers’ wants
and needs and get the
right content in front of
them.”
Dawn Colossi
Senior Director, WW Digital Marketing
Commvault
10x-30x
industry average CTRs
on branded content units
80%
content re-engagement rates

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1. ©TechTarget 1 Case Study How Commvault Is Driving ROI with Data-driven Marketing The challenge The results The solution • Improve sales and marketing alignment • Increase sales productivity and improve follow-up Using in-depth analysis of demand behaviors across hyper-targeted websites, TechTarget helped Commvault understand their buyers pain points while arming sales with better leads and the insights to drive meaningful conversations. “TechTarget really used the data to understand the customers’ wants and needs and get the right content in front of them.” Dawn Colossi Senior Director, WW Digital Marketing Commvault 10x-30x industry average CTRs on branded content units 80% content re-engagement rates

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