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©TechTarget 1
Rapid7 driving real opportunities
with Priority Engine
Resulting in…
13
Opportunities produced
early into the program
Early on had 13
opportunities tied back
to PE including 1 of their
biggest opportunities
The objective The tactics
Use Priority Engine to
help sales prioritize
outreach and shape
conversations
Identify the “Magic Account
Overlap”: contacts that are
active on Rapid7.com and
in Priority Engine
Build ABM lists for the reps,
and provide topical
outreach insight
Cross-reference Rapid7 site visitors
with Priority Engine insights

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TechTarget Customer Success: Rapid 7

  • 1. ©TechTarget 1 Rapid7 driving real opportunities with Priority Engine Resulting in… 13 Opportunities produced early into the program Early on had 13 opportunities tied back to PE including 1 of their biggest opportunities The objective The tactics Use Priority Engine to help sales prioritize outreach and shape conversations Identify the “Magic Account Overlap”: contacts that are active on Rapid7.com and in Priority Engine Build ABM lists for the reps, and provide topical outreach insight Cross-reference Rapid7 site visitors with Priority Engine insights