April Dunford of Sprintly shares the truth on what non-marketing activities have to do with marketing and how to build a stronger profitable startup in the process. Presented at Tech Toronto Meetup February 2016.

1. LEAKY BUCKETS
DEATH STINK &
TRUE LOVE
April Dunford
@aprildunford
Sprint.ly

2. I’m April: been there, done that,
got all the t-shirts
6: Startups
4: Exits
3: Big Co’s (because, exits)
10: Launches

5. Marketing Does Not
Exist in a Silo

6. Start by fixing
the things that
ruin everything

7. Leaky Buckets
Don’t invest in putting
more water in the
bucket until the holes
are plugged

8. Signup Flow Confusion
Odious or Absent onboarding
Annoying Sales People
Indecipherable Pricing

9. Death Stink
Fix the smelly house
before you spend your
money on invitations.

10. Annoyance Bugs
Mediocre Support
Lies

11. Next: Focus on
the Stuff that
Makes
Everything
Better

12. True Love
Is not a Funnel
Optimization
Problem

13. Great Marketing is
like Matchmaking
• What do you have that’s
awesome?
• Who cares a lot about
that?
• Get them together
• (forget about everyone
else)

14. Sprint.ly
Code: truelove