While Information and Communication Technology (ICT) accessibility for a wider spectrum of users—including the blind—and their interfaces is being required by law across more jurisdictions, testing for it remains limited, naïve, and too late. The consequences of staying ignorant include increased exposure to litigation, penalties, and loss of contracts and revenue. Join David Best, Sandy Feldman, and Rob Harvie to learn why accessibility is now becoming a valued, integral part of the design process and much different from usability of twenty years ago. Ensure compliance for your organization and clients by familiarizing yourself with the regional and international standards and their criteria, and find out what testing tools and inclusive design practices you can use. Take away an understanding of the three core guidelines for accessibility; components of authoring tools, web content, and user agent accessibility for mobile, web browsers, and media players—and understand their impact on assistive technologies.

1. T3
Accessibility Testing
10/19/2017 10:15:00 AM
Accessibility Standards and Testing
Techniques: Be Inclusive or Be Left
Behind
Presented by:
David Best
Sandy Feldman
Inclusive Media Design
Brought to you by:
350 Corporate Way, Suite 400, Orange Park, FL 32073
888-­‐268-­‐8770 ·∙ 904-­‐278-­‐0524 - info@techwell.com - https://www.techwell.com/

2. David Best
Inclusive Media Design
Accessibility IT specialist David Best has more than thirty years of experience in
project management, software design, and development. David developed
glaucoma at age five and lost all eyesight by age twenty. Despite this setback, he
was one of the first blind Canadians to graduate with a degree in computer
science from Western. David's work experience includes software engineer with
Air Canada, subject matter expert on accessibility business solutions at IBM, and
now a senior associate at Inclusive. With his life experiences and ICT knowledge
skills, David has a unique opportunity to advocate for disabled professionals.

3. Inclusive Media + Design
Accessibility standards
and testing techniques:
be inclusive or be left behind
Rob Harvie, Founding Director
Sandy Feldman, Design and Code
David Best, Senior Analyst

4. Rob Harvie
An innovation company advancing
accessibility of digital media for
people with disabilities
Inclusive Media + Design Inc

5. • technical services
• consulting
• best practices
David Best

6. Website Communication
Considerations
Understanding
Web Page Structure

7. Screen Reading
Assistive Technologies
10

8. Page elements to
consider when testing
Title Element

9. Skip Links
Landmarks

10. Properly Marked Up Headings
Structural Labels

11. Breadcrumbs
Sandy Feldman

12. What we look for
Functional testing
and user testing

13. When to test
What to test

14. • Perceivable
• Operable
• Understandable
• Robust
Free tools

15. The tab test
Colour
contrast
webaim.org/resources/contrastchecker/

16. Reading
grade
level
www.hemingwayapp.com/
Automated testers

17. wave.webaim.org
WebAim
WAVE
Meaningful alternative text

18. wave.webaim.org
Headings should convey
meaning and structure
wave.webaim.org
No styles

19. w3
validator
validator.w3.org/
Total
validator
www.totalvalidator.com/

20. whatsock.com/training/matrices/visual-aria.htm
Visual Aria
http://blrichwine.github.io/W15yQC/
W15yQC
Web Accessibility
Quick Check
Firefox Extension

21. webaim.org/resources/contrastchecker
hemingwayapp.com
wave.webaim.org
totalvalidator.com
validator.w3.org
whatsock.com/training/matrices/visual-aria.htm
blrichwine.github.io/W15yQC
Functional
testing
followed
by user
testing
By Kurt Stüber

22. Rob Harvie
expertise | clients

23. Our approach
from as many sides as possible
Experts counterbalanced
with a spectrum of users

24. The Age Wave
Boomer demographic is turning 60, 70.…
www.nwccog.org/images/uploads/people/surver.jpg
independence dignity
integration equality of
opportunity
Honour:

25. True or False?
Business is motivated by:
Hugs
Business Benefits
MONEYMONEY
MONEY
Financial Gains and Cost Savings from increased Web use due to:
✓increased potential market share
✓search engine findability
✓increased usability
✓reducing risk of legal action
resulting in:
- high legal expenses
- negative image
$
The Business Case
for Ensuring Web Accessibility

26.
US+CDB (fed thru municipal) government
services are required to ensure they’re
meeting anti-discrimination legislation
and information and communication
technologies policy that will ensure
public services are available to all
‣ including internal employees and stakeholders
‣ are any governments your clients?
$
has to
The Business Case
for Ensuring Web Accessibility
Plus, there’s public relations
benefits of demonstrating
social responsibility…
looks good
$
looks good
$
has to
The Business Case
for Ensuring Web Accessibility

27. It’s not only “the right thing to do”
It’s increasingly the law
It’s smart
It’s reflexive
is good
has to
looks good
is good
Derived from the Web Accessibility Initiative’s Developing a Web Accessibility Business Case
for Your Organization at www.w3.org/WAI/bcase
The Business Case
for Ensuring Web Accessibility
$
The Stick
Doing business in Ontario…? Non-compliance can
result in fines of$50,000/day for Directors and Officers
and fines of up to $100,000/day for the corporation.

28. Compliance, Enforcement
and Potential Fines Escalation
What do those doing business
in Ontario have to do?
Your website – its content and features – must meet
the Web Content Accessibility Guidelines (WCAG) 2.0,
as outlined in the Accessibility Standard for Info&Comm.
As of January 1, 2014:
If you launched a new public website or your existing site
underwent a significant refresh, the site and any of its
web content published after January 1, 2012, must
conform to the World Wide Web Consortium Web
Content Accessibility Guidelines (WCAG) 2.0, Level A.

29. started Jan. 1 2014 - New internet and intranet websites
and web content on those sites
started Jan. 1 2016 - Accessible formats and supports
(publicly available info on request)
small (1-49) private/non-profit Jan. 1 2017
starting Jan. 1 2021 - All internet websites and web content*
*Exceptions: Live captions, pre-recorded audio descriptions and content
posted prior to 2012 are not required to be WCAG2 compliant.
However, organizations will need to make it accessible upon request
in accordance with section 12 of IASR.
When Do Ontario-based Orgs
(of 50 or more) Have to Comply?
New websites are those sites
with a completely unique domain name
(e.g. www.newbusiness.com)
or a website undergoing
a significant refresh.
There’s no standard definition
for a “significant refresh.”
As a best practice, they suggest 50%.
GAATES: What is a new website?

30. W3C Web Content
Accessibility Guidelines
Integrate WCAG
into your development cycle
Web Content Development
new
app? yes options
analyzed
solutions
designed
designs
remediated pass? yes maintainability
design evaluatedno

31. “The power of the Web is in its universality.
Access by everyone regardless of disability
is an essential aspect.”
- Tim Berners-Lee
W3C Director and “inventor”
of the World Wide Web
Thank you.

32. David Best, Senior Analyst
david.best@inclusivemedia.ca
Sandy Feldman, Web Audit Lead
sandy@inclusivemedia.ca
Rob Harvie, Founding Director
rob.harvie@inclusivemedia.ca
www.inclusivemedia.ca