Many software people look at creating great user experiences as a black art, something to guess at and hope for the best. It doesn't have to be that way! Jennifer Fraser explores the key ingredients for great user experience (UX) designs and shares the techniques she employs early-and often-during development. Find out how Jennifer fosters communications with users and devs, and works pro-actively to ensure true collaboration among UX designers and the rest of the team. Whether your team employs a formal agile methodology or not, Jennifer asserts that you need an iterative and incremental approach for creating great UX experiences. She shares her toolkit of communication techniques-blue-sky brainstorming sessions, structured conversation, and more-to use with different personality types and describes which types may approach decisions objectively versus empathetically. Leave with examples of UX design methods-personas, use scenarios, and user stories-to get you started on your current and upcoming projects.
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Creating Great User Experiences: Tips and Techniques
1.
BT2
Concurrent Session
11/8/2012 10:15 AM
"Creating Great User Experiences:
Tips and Techniques"
Presented by:
Jennifer Fraser
Macadamian
Brought to you by:
340 Corporate Way, Suite 300, Orange Park, FL 32073
888‐268‐8770 ∙ 904‐278‐0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
2. Jennifer Fraser
Macadamian
Jennifer Fraser is the director of design at Macadamian, a design and development
consultancy based in Gatineau, Quebec, Canada. In her more than fourteen years as a user
experience designer, Jennifer has designed products for many different markets—creative
professionals, large government agencies, and owners of small offices and home offices.
She has worked closely with various technology partners, such as Microsoft, HP and
Samsung, to understand their requirements and to create designs that meet their—and
their customers’—needs. In a former life, Jennifer worked as an architect, which may, or
may not, relate to her passion for designing and building cocktails.
5. 2012-10-05
AGENDA
! Overview and Introduction
! Personality Types and Communication Styles
! Tips and Techniques
! Questions and Feedback
5
ABOUT THE SPEAKER:
Jennifer Fraser
Director of Design
Macadamian
Jennifer Fraser is the Director of Design at
Macadamian, a design and development consultancy
based in Gatineau, Quebec, Canada. In her more than
fourteen years as a User Experience Designer, Jennifer
has designed products for many different markets—
creative professionals, large government agencies, and
owners of small offices and home offices. She has
worked closely with various technology partners, such
as Microsoft, HP and Samsung, to understand their
requirements and to create designs that meet their—
and their customers’—needs. In a former life, Jennifer
worked as an architect, which may, or may not, relate
to her passion for designing and building cocktails.
6
3
9. 2012-10-05
Ottawa
6 designers
48 developers
12 hour time difference
San Mateo
4 designers
2 developers
Cluj
0 designers
12 developers
Yerevan
1 designer
42 developers
13
= a challenge
(for both communication and collaboration)
14
7
10. 2012-10-05
Greatest challenge?
• communication
• collaboration
• lack of a common language
15
“Translation from art speak to technology and
back again, very different personalities.”
(source: Macadamian Employee Survey)
16
8
12. 2012-10-05
FOCUS & ENERGY
(source: http://mashable.com/2012/08/13/what-type-of-social-media-personality-are-you-infographic/ )
19
TAKE IN INFORMATION
(source: http://mashable.com/2012/08/13/what-type-of-social-media-personality-are-you-infographic/ )
20
10
15. 2012-10-05
MYERS BRIGGS – ALICE (ENFP)
“They are at their best in fluid situations that allow them to express their
creativity and use their charisma.”
(source: http://en.wikipedia.org/wki/ENFP)
25
MYERS BRIGGS – SPOCK (ISTJ)
“…they resist putting energy into things that don't make sense to them, or for
which they can't see a practical application.”
(source: http://en.wikipedia.org/wiki/ISTJ )
26
13
16. 2012-10-05
ALICE & SPOCK
27
PERSONALITY TYPES AND WORK STYLES
• Take in and present information in a
big picture way
• Make decisions by stepping into
the situation and taking an
empathetic view
• Get energy from seeing potential
in things, but their interest wanes
when the “routine” takes over, or if
a new, more interesting project
comes along
• Determines the values for each
solution in terms of how it
contributes to the overall whole
• Easily handles and excels in
ambiguous situations
• Take in and present information in a
step-by-step way
• Make decisions by stepping back
from the situation and taking an
objective view
• Devote their energy to tasks that
they see as important to fulfilling
a goal, but resist putting energy
into those for which they can't see
a practical application
• Meticulous in attention to details
and examine things closely to
ensure that they are correct
• Excels at handling logical problems
in an orderly way
28
14
17. 2012-10-05
COMMUNICATION TIPS ALICE TO SPOCK
(ENFP TO ISTJ)
• Design the conversation you want to have so that it happens in
a structured way.
• Frame the conversation within the context of the project
requirements.
• Provide backing research or data.
• Show how the larger pieces break down into the details.
• Show examples of the design pattern on the target platform.
• If pictures aren’t working, try words or a prototype.
29
COMMUNICATION TIPS SPOCK TO ALICE
(ISTJ TO ENFP)
• Invite them to a brainstorming session to explore other design
options.
• Frame the conversation within the context of user’s goals.
• Include qualitative and emotive details in the conversation.
• Show how the specific pieces relate to the overall whole.
• Show differing examples of the design pattern on the target
platform.
• If words aren’t working, try showing them a prototype or invite
them to your desk to talk about it in-person.
30
15
18. 2012-10-05
COMMUNICATION TIPS
31
GENERAL COMMUNICATION TIPS
1.
2.
3.
4.
5.
6.
Explain Yourself: Explain why you did it the way you did it; demystify the process
Ask questions: What is the issue? Are there other options? What
are the trade-offs?
Listen: After you ask your question, be quiet and listen; too often
we are too busy trying to make sure that we are heard that we
forget to listen.
Look at it from their perspective: What pressures do they
have? What options do they have?
Don’t take it personally: Criticism about the project or an idea is
not a criticism of you.
Assume best intentions: We are all working to deliver the best
product for the client.
32
16
28. 2012-10-05
Project goals and requirements.
Design goals for the project.
51
Project goals and requirements.
Design goals for the project.
Who we are building the product for, and why.
52
26
33. 2012-10-05
Daily scrum calls.
61
Less than 15 minutes in length.
3 questions:
What did you do yesterday?
What are you doing today?
Is there anything blocking you?
62
31
35. 2012-10-05
65
Less than 15 minutes in length.
3 questions:
What did you do yesterday?
What are you doing today?
Is there anything blocking you?
66
33
52. 2012-10-05
You are going to need to change
80% of your first idea.
99
Things are going to change.
100
50
53. 2012-10-05
1 respect
2 dance to the same beat
3 communicate
4 think global
5 show me yours
6 sh*t happens
101
7 lather, rinse, repeat.
102
51
54. 2012-10-05
1 respect
2 dance to the same beat
3 communicate
4 think global
5 show me yours…
6 sh*t happens
7 lather, rinse, repeat
103
Lather, rinse, and repeat.
104
52
55. 2012-10-05
1 respect
2 dance to the same beat
3 communicate
4 think global
5 show me yours…
6 sh*t happens
7 lather, rinse, repeat
105
Ottawa
6 designers
48 developers
San Mateo
4 designers
2 developers
Cluj
0 designers
12 developers
Yerevan
1 designer
42 developers
106
53