Throughout the years, Lightning Talks have been a popular part of the STAR conferences. If you’re not familiar with the concept, Lightning Talks consists of a series of five-minute talks by different speakers within one presentation period. Lightning Talks are the opportunity for speakers to deliver their single biggest bang-for-the-buck idea in a rapid-fire presentation. And now, lightning has struck the STAR keynotes. Some of the best-known experts in testing will step up to the podium and give you their best shot of lightning. Get multiple keynote presentations for the price of one—and have some fun at the same time.Lightning Strikes the Keynotes.

1. K3
Keynote
9/30/2015 4:15:00 PM
Lightning Strikes the Keynotes
Presented by:
Lee Copeland
TechWell Corp.
Brought to you by:
340 Corporate Way, Suite 300, Orange Park, FL 32073
888-268-8770 ∙ 904-278-0524 ∙ sqeinfo@sqe.com ∙ http://starwest.techwell.com/

2. Lee Copeland
TechWell Corp.
With more than thirty years of experience as an information systems professional at
commercial and nonprofit organizations, Lee Copeland has held technical and managerial
positions in applications development, software testing, and software process improvement. At
TechWell Corp., Lee has developed and taught numerous training courses on software
development and testing issues, and is a sought-after speaker at software conferences in the
United States and abroad. He is the author of the popular reference book, A Practitioner's
Guide to Software Test Design.

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1
22
Featuring
James Bach
Julie Gardiner
Michael Bolton
Griffin Jones
Parimala HariprasadJon Bach
Rob Sabourin
Jason Arbon
Lee Copeland

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33333333
Lightning Keynote
James Bach

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99999999
Lightning Keynote
Michael Bolton
10

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1111111111111111
Lightning Keynote
Jason Arbon

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1717171717171717
Lightning Keynote
Jon Bach
18

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1919191919191919
Lightning Keynote
Parimala Hariprasad
Customer Touch
Points Tes0ng

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HORRIBLE & PATHETIC UNDERSTANDING OF
CUSTOMER REQUIREMENTS
FYI I WANTED OWNERS TO RESPOND TO MY
REQUEST AND YOU ARE SENDING ME BULK
BROKER RESPONSES.......!!!!!!!!!!!!!!!
Hey, You’ve got mail, but it’s
UGLY!
Customer Touch Points

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Key Factors
• Calls
/
SMSes
• Email
• Chat
• Service
Requests
• Feedback
• Field
Visits
• Opera<onal
Documenta<on
• Service
Level
Agreements
Measuring Customer Touch
points

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Another Example
How do you service your
clients?

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Minimum
Viable
Product
Vs.
Minimum
Loveable
Product
@CuriousTester
Parimala.Shankaraiah@gmail.com
http://curioustester.blogspot.in
Thank You

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15
2929292929292929
Lightning Keynote
Julie Gardiner
Better
Better
Better
The Happy Test / Agile Team?
Julie Gardiner
Email: julie.gardiner@hitachiconsulting.com
Twitter: @cheekytester

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31 | © Copyright 2015 Julie Gardiner
Happiness factor - how groups of people feel
32
What makes us happy – delivering value
Trusted
Advisor
Emotional
Intelligence
The two words 'information' and 'communication' are
often used interchangeably, but they signify quite
different things.
Information is giving out; communication is getting
through.
Sydney J. Harris

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| © Copyright 2015 Julie Gardiner33
Examples of low and high EI
| © Copyright 2015 Julie Gardiner34
Essential ingredients to EI
• Handling
distressing
emotions in an
effective
• Being in tune with
negative emotions
• Knowing
what other
people are
feeling
• Knowing what
we feel and
why
• Being able
to interact
with others
positively
Social Skills
Self
awareness
Self
Management
Relationship
Management
(Empathy)

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What
is
going
to
make
you
and
your
team
happier?
Working
on
your
own
EI
and
helping
one
another
is
the
answer!
3636363636363636
Lightning Keynote
Rob Sabourin

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37
3838383838383838
Lightning Keynote
Griffin Jones

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hEps://www.flickr.com/photos/sabine01/717745775
Still at the kids table?
What I expected at the
Program Management table
• Marick’s Test Team Motto
We
are
a
service
organiza7on
whose
job
is
to
reduce
damaging
uncertainty
about
the
perceived
state
of
the
product.
• Jim Bullock’s Big Book of Perfect Testing
…
tes<ng
needs
a
customer;
a
willing,
enthusias7c
customer
eager
to
use
the
informa<on
they
hope
to
get
from
tes<ng
to
do
a
beEer
job,
…
else
your
tes<ng
is
irrelevant.
hEps://www.reddit.com/r/pics/comments/2f082q/amish_raising_a_barn/

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This is what I found.
NO testers?!?
• Programs had > 80% short-term contractors
• Test was a commoditized capability
• Test management assimilated by technical IT
• Test activities de-skilled, outsourced,
eliminated
Program Context
Why are testers not at the
Program Management table?
Reasons
Accept
Stop
Start

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Less Failure Demand
for Testing Services
• Failure Demand
• ‘Demand
caused
by
a
failure
to
do
something
or
do
something
right
for
the
customer‘
(Vanguard
Method)
• Dev
is
beEer
à
Fewer
Deming
Red
Beads
in
the
bead
popula<on
• Modern Integrated Development Environments
• Better Design and Testing by Development
• Huge
advances
in
the
last
fi^een
years
• BeEer
organiza<onal
methods
of
solving
the
root
causes
of
red
beads
Accept
Soft Bigotry of Low Expectations
• Passive Placating
• accep<ng
low
standards
and
lower
results
• Runaway Reductionist Solutioneering
• The
answer
to
everything
is
that
it
is
a
simple
programing
puzzle
• Pedantic Process Weenie-ism
Stop

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Testing Speaks about
• Ac<vity
• Certainty
• Precision
• Efficiency
• Costs
• Executives Think about
• Results
• Tradeoff
of
Risks
• Accuracy
• Effec<veness
• Value
Failure to Think / Speak
like Executives
• Build a Business Model Canvas to
explain Testing in Executive Language
Start
• Yesterday’s gone
• Development
has
goEen
beEer.
Just
accept
it
and
move
on.
• Live into higher expectations
• Take
the
ini<a<ve
and
stop
being
a
weenie
vic<m.
Just
stop
it.
• Communicate like an Executive
• Talk
about
Value.
Just
start
doing
it.
• Else,
risk
losing
your
seat
at
the
table.
Stop your Self-Inflicted Irrelevance

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Thank You!
4848484848484848
Lightning Keynote
Lee Copeland

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49
Lee Copeland
lee@techwell.com
@grandpacopeland
The Bright Side of
Getting Old
50
Problems With Getting Old
• It’s more difficult to get around …

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Problems With Getting Old
• The vision starts to go …
51
52
Problems With Getting Old
• And the hearing too …

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53
Problems With Getting Old
• You become forgetful …
Nice to
meet you.
Nice to
meet you.
Nice to
meet you.
TODAY
YESTERDAY
TWO DAYS AGO
54
BIGGEST Problem With Getting Old
• Young women don’t take you seriously
when you hit on them
Would you be
my girlfriend?
Oh, Mr.
Copeland. You
are so funny!

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55
However …
56
There Is A Bright Side …

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57
The Long Road
• You see things from a broader
perspective gained from experience
58
Today’s Noise
Testing
Is Dead!
Testing
vs.Checking
Testers
Must
Code!
Testers
Must
Not
Code!
Exploratory
vs.
Scripted

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59
Today’s Noise
• Changes in our field are not the end of
the world as we know it
60
The Reality
• Experience tells us the world is cyclical.
The pendulum is merely swinging back
and forth

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61
The Reality
• Nowhere is this more obvious than in
Centralization
vs.
Decentralization
62
Hardware

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63
Software
64
Organizational Power
We don’t need
no stinkin’
managers,
we’re Self-
Directed

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65
Some Great-Grandfatherly Advice
Here’s Bentlee.
My first biological
great-grandchild
66
Some Great-Grandfatherly Advice
Testing is not
dying, it is
changing. If
you are wise,
you will
change with it

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67
Thanks
Shameless
commercial
message
lee@techwell.com
@grandpacopeland
6868
Our Thanks To
James Bach
Julie Gardiner
Michael Bolton
Griffin Jones
Parimala HariprasadJon Bach
Rob Sabourin
Jason Arbon
Lee Copeland