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The web isn’t dead, it just need to evolve. It just need to adapt mobile devices. Until 2015 Android and iOS have almost a million apps on their app store. Users are using it like anything.
Native Apps are always successful digital product as it uses almost all native OS functionality. Share Panel, Keypad, Camera, GPS etc..
Why developers and business choose Native Apps, they have fantastic advantages for the user. Performance is excellent, user can access the app offline, receive notifications from the app, also they can access almost all OS features. If we talk about distribution of Native Apps, how difficult for any business it could be. Do they really reach out to every user in there market? If we go back in time, when we used to have Floppy Disks for distribution, how much time it takes to install or how complicated was the process. They DVDs and CDs and Pen drives.
Now, lets talk about the distribution of Native Apps, How it is hard? If someone ask you to install one of App which I have created from the App store, let’s say ”XYZ” can you expect the exact result what are you looking for, there is a possibility my app doesn’t appear on the first page. Yes, the best way is to ping the URL. URL is very powerful when it comes to Distribution and Reach.
There are 5 steps we follow initially when we installs any app, App Store View- if reviews and comments are ok you will download. Installs: If internet speed or you have sufficient data balance if you will install. Open App: If it takes too much of time or asks you a lot of questions you will close the app. SignUp: If there is not One Touch Signup you will not sign up.
So, like that you see the chart, people lose there interest on the very first step. What this shows, We have to make user reach out to our app very quickly.
According to recent comScore study, The average user installs zero app per month.
Still India have 63% users who use 2G-3G network. It’s a huge number, so now business always want to target this huge number of the users. Now the question is, can we build an App which can solve problems which I had shared you in my last slides.
We will need a big concept. Progressive Web Apps.
Specifically Native App like functionality. Taking all good features from Native Apps and put in a Mobile Websites.
The Manifest for Web applications is a simple JSON file that gives you, the developer, the ability to control how your app appears to the user in the areas that they would expect to see apps (for example the device home screen), direct what the user can launch and more importantly how they can launch it
Distribution of Apps
● Distributing Native apps is Hard and Lengthy
● Heavy in size (MBs)
● If it has weak network, there are chances that the user will
not download, and hence you will lose a customer.
● Every Step Costs You 20% of
Gabor, work with Google
Users of Small towns and rural
areas are using slow internet
Approx. 63% of Indian internet
users use 2G network to access the
“A Progressive Web App uses modern web
capabilities to deliver an app-like user
Developed by Google for Chrome Engine.
Work for every user,
regardless of browser
choice because they’re
built with progressive
enhancement as a core
Fit any form factor,
desktop, mobile, tablet, or
whatever is next
Enhanced with service
workers to work offline or
on low quality networks
Use the app-shell model
to provide app-style
Always up-to-date thanks
to the service worker
Served via TLS to prevent
snooping and ensure
content hasn’t been
Are identifiable as
“applications” thanks to
W3C manifests and
service worker registration
scope allowing search
engines to find them.
easy through features like
Allow users to “keep”
apps they find most
useful on their home
screen without the hassle
of an app store.
All you need to
Web App Manifest Add to Home Screen
Service Workers Push Notifications
2 3 4
● The name of the web application
● Links to the web app icons or image objects
● The preferred URL to launch or open the web app
● The web app configuration data for a number of
● Declaration for default orientation of the web app
● Enables to set the display mode e.g. full screen
This is how Manifest looks like…
The Manifest for Web applications
is a simple JSON file that gives
you, the developer, the ability to
control how your app appears to
the user in the areas that they
would expect to see apps (for
example the device home
screen), direct what the user can
launch and more importantly how
they can launch it
Add to Home Screen
● Chrome on Android has support adding in your site to the
home screen for a while now, but recent versions also
support proactively suggesting sites be added using native
Web App install banners.
● A service worker is a script that runs in the background,
separate from your web page.
● Capable of handling the push notification easily
● Synchronize data in the background
● Receive centralized updates
Service workers are
powerful for offline caching
but they also offer
significant performance wins
in the form of instant loading
for repeat visits to your site
or web app.
Place your screenshot
● Push notifications allow your users to opt-in to timely
updates from sites they love and allow you to effectively
reengage them with customized, engaging content.
“ ● It's important to remember
that Progressive Web Apps
work everywhere but are
supercharged in modern
● Reliable - Load instantly and never show the downasaur,
even in uncertain network conditions.
● Fast - Respond quickly to user interactions with silky
smooth animations and no janky scrolling.
● Engaging - Feel like a natural app on the device, with an
immersive user experience.