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Mehedi Hasan
 Discuss the process of audience analysisDiscuss the process of audience analysis
 Share types of media & materialsShare...
Audience Analysis
KNOWKNOW
YOURYOUR
AUDIENCEAUDIENCE
Audience Analysis
PUT YOURSELF INPUT YOURSELF IN
YOUR AUDIENCE’SYOUR AUDIENCE’S
SHOESSHOES
How to Analyze Audience
 Look at the big pictureLook at the big picture
 Select an audience segment according to yourSel...
Effective Communicators
 Identify clearly the specific audience segmentsIdentify clearly the specific audience segments
t...
Effective Communicators
 Define the perceived benefits that can moveDefine the perceived benefits that can move
specific ...
Expectations from Audience
5. Advocacy
4. Practice
3. Intention
2. Approval
1. Knowledge
Methods of Audience Analysis
 Review of literatureReview of literature
 Socio-demographic surveySocio-demographic survey...
Types of Target Audience
• Primary Audience: Direct BeneficiariesPrimary Audience: Direct Beneficiaries
• Secondary Audien...
MediaMedia SelectionSelection
Types ofTypes of
mediamedia
Types ofTypes of
mediamedia
•PrintPrint
•OutdoorOutdoor
•ElectronicElectronic
•CommunitCommunit
yy
Types ofTypes of
mediamedia
Print media
Poster
Leaflet
Brochure
Booklet
Flipchart
Dangler
Desk Calendar
Wall CalendarWall ...
Types ofTypes of
mediamedia
Outdoor media
• Billboard
• Signboard
• Boat branding
• Wall painting
• Banner
Types ofTypes of
mediamedia
Electronic Media
• TelevisionTelevision
• RadioRadio
• InternetInternet
• Local cable channels...
Types ofTypes of
mediamedia
Community based Media
• Community Sensitization meeting
• Group meeting
• Counseling
• Peer ed...
Types ofTypes of
mediamedia
Media Mix
Media Mix is a communication approach
that utilizes multi-channel (print, electronic...
Thank YouThank You
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Mehedi Hasan Target audience and types of media

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Target audience and types of media

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Mehedi Hasan Target audience and types of media

  1. 1. Mehedi Hasan
  2. 2.  Discuss the process of audience analysisDiscuss the process of audience analysis  Share types of media & materialsShare types of media & materials
  3. 3. Audience Analysis KNOWKNOW YOURYOUR AUDIENCEAUDIENCE
  4. 4. Audience Analysis PUT YOURSELF INPUT YOURSELF IN YOUR AUDIENCE’SYOUR AUDIENCE’S SHOESSHOES
  5. 5. How to Analyze Audience  Look at the big pictureLook at the big picture  Select an audience segment according to yourSelect an audience segment according to your preferences and appreciation of thepreferences and appreciation of the communication situationcommunication situation  Describe the audience segment that you selectedDescribe the audience segment that you selected
  6. 6. Effective Communicators  Identify clearly the specific audience segmentsIdentify clearly the specific audience segments that they aim to reachthat they aim to reach  Seek to understand what their audiences know,Seek to understand what their audiences know, feel and dofeel and do
  7. 7. Effective Communicators  Define the perceived benefits that can moveDefine the perceived benefits that can move specific audiences to actspecific audiences to act  Put themselves into the shoes of their audiencesPut themselves into the shoes of their audiences
  8. 8. Expectations from Audience 5. Advocacy 4. Practice 3. Intention 2. Approval 1. Knowledge
  9. 9. Methods of Audience Analysis  Review of literatureReview of literature  Socio-demographic surveySocio-demographic survey  Focus group discussionFocus group discussion  Sample surveySample survey  Values and Life-styles researchValues and Life-styles research
  10. 10. Types of Target Audience • Primary Audience: Direct BeneficiariesPrimary Audience: Direct Beneficiaries • Secondary Audience: Gate Keepers who have a positiveSecondary Audience: Gate Keepers who have a positive rolerole • Tertiary Audience: Policy and Decision MakersTertiary Audience: Policy and Decision Makers
  11. 11. MediaMedia SelectionSelection Types ofTypes of mediamedia
  12. 12. Types ofTypes of mediamedia •PrintPrint •OutdoorOutdoor •ElectronicElectronic •CommunitCommunit yy
  13. 13. Types ofTypes of mediamedia Print media Poster Leaflet Brochure Booklet Flipchart Dangler Desk Calendar Wall CalendarWall Calendar News PaperNews Paper Detail cardDetail card News letterNews letter
  14. 14. Types ofTypes of mediamedia Outdoor media • Billboard • Signboard • Boat branding • Wall painting • Banner
  15. 15. Types ofTypes of mediamedia Electronic Media • TelevisionTelevision • RadioRadio • InternetInternet • Local cable channelsLocal cable channels • SMSSMS • Face book and other social mediaFace book and other social media
  16. 16. Types ofTypes of mediamedia Community based Media • Community Sensitization meeting • Group meeting • Counseling • Peer education • Education institution based meetingbased meeting • Street TheaterStreet Theater • Community RadioCommunity Radio
  17. 17. Types ofTypes of mediamedia Media Mix Media Mix is a communication approach that utilizes multi-channel (print, electronic, outdoor etc.) and multi-level interventions to achieve the desired objective. This approach is very effective that has long lasting impact.
  18. 18. Thank YouThank You

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