Presentación del 2do Congreso CALA de Contact Center y BPO

1. Gokul Agarwalla Management Consultants
LIMA, PERU – NOVEMBER 6, 2009

2. Agenda
 Indian IT – Going from strength to maturity
 NASSCOM – Overview
 Vision
 Aims & Objectives
 Snapshot of membership
 Guiding Principles
 Key Challenges

3. Indian IT: Going From Strength To Maturity
 India has emerged as the fastest growing IT hub in the world
 The IT industry has grown its revenues ten-fold in the past decade
 1997-98: US$ 4.8 billion
 2007-08 : US$ 60.0 billion
 The IT industry's contribution to GDP rose from 1.2 per cent in 1999-2000 to
an estimated 5.5 per cent in FY 07-08
 Industry employs over 1.6 million professionals directly and Indirect
employment attributed by the industry is estimated to be 4x, translating to
over 6 million additional jobs
 India is fast emerging as a research and development hub for some of the
largest IT companies in the world

4. NASSCOM Evolution
 Started in 1988 as a break-away group from the hardware
sector
Negatives
 35 members – no revenue structure, small in size, lack of
government support
 Industry very highly regulated – license raj, high import tariffs
Positives
 Clear Focus: Catalyze growth of India’s software and services
sector
 Strong commitment from founding members – a lesson to be
learned

5. NASSCOM’s Vision
 To ensure that India remains the favored destination for
IT and business process outsourcing.
 Goals
 2010: $ 75 Billion in IT & BPO (domestic + exports)
 2014: $ 130 Billion in IT & BPO (domestic + exports)

6. Aims & Objectives
 NASSCOM is achieving its objectives by following the
following eight fold strategy
Industry
Leadership
& Direction
Contribution to Partnership
Society with
NF Government
Talent pool Aims & Operational
development Objectives Excellence
Premier Global Uphold IP
Sourcing Rights
destination Shared
aspirations for
Industry &
Country

7. NASSCOM Membership Profile
 By Origin
 By Location
 By Nature of Work

8. NASSCOM STRUCTURE
Chairmen Council 18 Elected Members
Executive Council 6 Nominated
2 immediate Past Chairmen
Council & Forums Steering President &
Committee Secretariat
Focus Groups -Chairman
-Vice Chairman Regional Offices
-BPO Forum -Immediate Past
-Innovation Forum Chairman
-Software Product Forum -President Corporate HQ
-Domestic Market
-Security Forum -Research
-IT Workforce Forum -Events
-Engineering Services Forum -Member Recruitment & services
-Quality Forum -Public Policy
-Emerging Companies Forum -Media relations
-Forum Leads
-Systems and Web
International -Finance and Accounts
- Global Trade Development
- Overseas Chapters
- ASOCIO Initiatives
NASSCOM Foundation

9. Evolution of NASSCOM
Phase I Phase II Phase III Phase IV
Period 1988-95 1995-00 2001-05 2005-2010
Membership 35-250 250-650
250-650 650-850 1200
Secretariat Staff 4 10
10 25 50*
Budget US$ 200,000 US$ 1.5 million US$2.5 million US$6 million
US$ 1.5 million
Activities Government Policy Focused member Build domestic
Policy; advocacy, international
Research based policy activities, new forums, demand, develop new
liberalization and export promotion and
advocacy, international industry research, geographies, move-up
incentives for develop ten year
export promotion and international policy value chain, sustaining
software industry industry vision
long term industry advocacy competitiveness
vision
Offices Head office in Delhi Head office in Delhi + 3 Regional offices 6 regional offices +
international presence
proposed
Head office in Delhi
Focus Catalyse growth of Establish India as a Beyond Cost: India Globally Competitive
software sector cost-quality value proposition , Industry Contributing
outsourcing quality, security value to Global
destination reliability, scalability Stakeholders

10. Guiding Principles
Guiding Principles
– NASSCOM Assessment of Competence
– National Skills Registry
Industry – Data Security Council of India
Utility – Innovation Fund
– Building the Domestic Market
Catalyst for – Talent development initiatives
Implementation – Promoting Gender Inclusivity
Partnership with international analyst and consulting firms
e.g.: NASSCOM McKinsey report, NASSCOM Everest
Content Provider report on BPO landscape, NASSCOM Strategic Review,
etc.
Organize events, facilitate member services,
Core Services Government policy and advocacy, Industry
forums…brand building and industry spokesman
role..

11. Challenges
 Constant debate on “big vs small”
 Managing evolution of an industry where needs are
growing by different service lines
 Challenges of growth
 Building extended team with accountability
 Measure relevance to stakeholders constantly

12. Extra Research
 http://www.slideshare.net/workosaur/indian-it-and-ites-
industry-presentation-010709
 http://timesofindia.indiatimes.com/news/business/india-
business/IT-industry-growth-may-fall-to-5-yr-low-in-
2009/articleshow/4683536.cms