NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1 Key points of the 1st wave of a qualitative & quantitative research study conducted in September 2020 representing Greek population 18-54 years old. Our objective was to provide answers to crucial questions about the New Consumer. You can find insights on how the COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits, values and priorities.

1. 1
Tempo OMD
Wave #1

2. NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1
April – May 2020
QUALITATIVE
RESEARCH
6 FOCUS GROUPS
MEN – WOMEN
20 TO 54 YEARS OF AGE
1 2
September 2020
QUANTITATIVE
RESEARCH (wave#1)
1.000 online interviews
MEN – WOMEN
18 TO 54 YEARS OF AGE
3
December 2020 – January 2021
QUANTITATIVE
RESEARCH (wave#2)
1.000 online interviews
MEN – WOMEN
18 TO 54 YEARS OF AGE
Our Research Project at a GLANCE

3. NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1
Our objective is to provide answers to
crucial questions about the New
Consumer
• How have consumer
priorities changed?
• What is necessary in the
new everyday life?
• How can I align with the new
buying behavior?
• Discount or offer?
• Will my proposal have the
expected response?

4. PARTIALUN-FREEZING
 Unknown when this period will be over
 New mentalities and behaviors coming to play
 Great effort on predicting, being proactive and
ready for what comes next
NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1
We are living in an interim period, a recovery process
 Contradictory feelings and attitudes co existing
 Consumers being at the same time vulnerable and
determined to face what is to come
 Proceeding with a ‘trial and error’ mentality to face
the New Reality and what is to come

5. NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1
RECLAIMING TIME
It has become clearer than ever
that time is a value and
consumers intend to use it
wisely.
Brands need to realize this need
and react accordingly.
Now time is re evaluated

6. NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1
TAKING MY SOCIAL LIFE BACK
The emergence of the "social
self" is again a step towards
recovery and an indication that
life goes on.
This is the approach that
consumers need right now
People need their Social Life back

7. NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1
EVERYTHING IS ON
Right now, consumers are more
sensitive to stimuli, suggestions
and new ideas and this is
exactly the moment of
Innovation
Crave for New Experiences and Innovation

8. NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1
DEMOCRATIZING TECHNOLOGY
In every digital proposal in site /
app we must take care of the
smooth accessibility of all
people, even those with less
familiarity in the use of
technology in order to obtain the
positive imprint we seek.
And ask to be treated equally , tech wise

9. Consumers are very pessimistic concerning their financial
situation from now on
NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1 Q : Please note which best describes your personal feelings about how Economy will evolute from now on for you personally
Base : Total Respondents n=1001
PESSIMISTIC
60%
NEUTRAL
26%
OPTIMISTIC
13%
Q : What best describes your behavior regarding the management of your finances at this time? Please note how much
you agree or disagree with each of the following
A 2nd wave of the
pandemic will cause
me serious financial
problems
72 %
I see my income
declining in the next
months
60%

10. Source : NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1 Base : Total Respondents n=1001Q : What best describes your behavior regarding the management of your finances at this
time? Please note how much you agree or disagree with each of the following
and more cautious concerning their spending
39%
20%
11%
7%
11%
6%
5%
28%
32%
26%
25%
17%
20%
13%
33%
48%
64%
68%
71%
73%
82%
I spend my money like before
In general, I shop more online
I avoid planning bigger purchases
I choose cheaper solutions in products and
services
I do not buy products that I do not need
I'm wary of the money I spend
I search for information online and compare
prices before shopping
Disagree Neutral Agree
• Brand Loyalty is left
behind…
• Long Term or “Big”
purchase plans
postponed
• Online shopping to the
fore
• Price and product specs
under a tighter lens

11. NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1 Base : Total Respondents n=1001
Priorities are reconsidered
In the near future vs before the pandemic people are willing to pay ……
Q :In the next period do you think you will spend less, more or the same than you usually
spent before the pandemic on each of the following?
LESS
MORE
Travel and Vacations Sport Content
Eating out PCs,
Tablets,Smartphones...
Faster Internet Food Supplements
Vitamins
Delivery Books & Toys

12. The New Consumer is
NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1
More
DEMANDING
than ever before
More
APPROACHABLE
than ever before
More
EAGER TO
try anything new and change anything not
satisfying
in an endless effort to ease the
daily routine, make up for the
lost time and keep going.

13. 13
Tempo OMD
Wave #1