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Evolution of marketing.

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Evolution of marketing.

  1. 1. How consumers use technology and its impact on our lives. Created by Teresa Vanin
  2. 2. How consumers use technology and its impact on our lives Introduction On October 29, 1969, The Internet began! Internet is the “network of interconnected networks” It was funded by ARPA (Advanced Research Projects Agency, founded by the US Department of Defense). Four universities were initially connected. Today most part of the population has access to Internet via one of the many devices available. Bill Pedro (2019)
  3. 3. How consumers use technology and its impact on our lives Access to the Internet Hannah Ritchie (2019) The picture shows the number of users with Internet access in 1990. If we compare this image with the next, we can see that the number of people with Internet access has grown in the years.
  4. 4. How consumers use technology and its impact on our lives Hannah Ritchie (2019) The picture shows the number of users with Internet access in 2017. In these images, we can also understand how Internet access has grown in every country. Access to the Internet
  5. 5. How consumers use technology and its impact on our lives Access to the Internet The image shows how the speed connection has increased in five years and also in which way has grown between different areas: Urban, Suburban and Rural. Mark Jackson (2015)
  6. 6. Laptop How consumers use technology and its impact on our lives Digital devices used by audiences Tablet Mobile These three images show the most used mobile devices that audiences prefer to use to connect with the Internet. Fig 1 – A men and a Laptop Fig 2 – Man’s hand with the phone Fig 3 - A hand holding a tablet
  7. 7. How consumers use technology and its impact on our lives How customers search for information The graphic shows the preference channel used by customers to search for information on the Internet. Daniel Burstein (2015)
  8. 8. How consumers use technology and its impact on our lives What consumers buy online SIX BEST PRODUCT SELLING ONLINE 1. The top selling online is fashion 2. The second bestselling product online is the tourism industry 3. The third best selling product is the IT industry 4. As fourth we can find second-hand sales 5. Book and Music occupy the fifth position 6. At the last position of this list we can find Educational Courses. Cova Diaz
  9. 9. How consumers use technology and its impact on our lives Online video consumption The graphic shows how many hours of online video are watching every week, it also show the difference between 2016 and 2017.
  10. 10. How consumers use technology and its impact on our lives In five years the Internet suffered a big evolution that changed our lives and also the way to work. Five Internet evolution: Consumer Trends 1. We have to possibility to work where we prefer, at home, at the bar and even on the train. 2. We can find a high-speed connection in the most commonplace to allow to work or just use our phone. 3. Thanks to the inventions of social media we can connect with other people everywhere in the world, we can express our opinion or we can share our hobbies. 4. We have multiple ways to find information; blogs or web page are very popular on the Internet today. 5. There are many devices available today than five years ago, for example, the tablets, smartphones… 2015 Today . . .
  11. 11. How consumers use technology and its impact on our lives Summary Over the last 2 to 3 decades, technology has become more and more a part of our daily lives. We can notice that Internet and the use of the Web has increased over the years and today customers feel more confident to use the Web not only to search information but also to purchase items. Internet evolved during the years and it had a positive impact in our life allowing us to be more in contact with the world and to save time. The future that awaits us will be even more smart thanks to the continuous evolution of the Internet.
  12. 12.  Bill Pedro (2019), History of the internet – Available at: https://medium.com/swlh/history-of-the-internet-50- years-ago-today-413a7518307a  Hannah Ritchie (2019), Numbers of Internet users in the world - Available at: https://ourworldindata.org/how- many-internet-users-does-each-country-have  Mark Jackson (2015), Speed connection increase in five years– Available at https://www.ispreview.co.uk/index.php/2015/02/ofcom-average-uk-home-broadband-speeds-slowly-reach- 23mbps.html  Fig 1 – creativemarket.com, A men and a Laptop – Available at: https://www.pinterest.com/pin/515240013595045746/  Fig 2 – Axsimen, Man’s hand with the phone. – Available at: https://it.123rf.com/clipart- vettori/uomo_telefono.html?sti=o048qhifpx03ok32cu|&mediapopup=55508905  Fig 3 - A hand holding a tablet – Available at: https://it.vecteezy.com/vector-art/398230-illustrazione-di-una- mano-che-tiene-un-tablet  Daniel Burstein (2015), Preference channel used by customer – Available at: https://www.marketingsherpa.com/article/chart/how-customers-search  Cova Diaz, Six best-selling product on the Internet – Available at: https://www.doofinder.com/en/blog/best- selling-products-on-the-internet  Online video consumption – Available at: https://www.limelight.com/resources/white-paper/state-of-online- video-2017/  Fredric Paul (2019), 6 years of tech evolution, revolution and radical change – Available at: https//www.networkworld.com/article/3435857/6-years-of-tech-evolution-revolution-and-radical-change.html  Orrin Broberg (2013),Eight ways Technology is changing – Available at: https://www.gomodus.com/blog/eight- ways-technology-changing-business  Staff written (2017), The impact of technology in our life – Available at: https://www.totalphase.com/blog/2017/05/impact-technology-lives-future-technology/ How consumers use technology and its impact on our lives References
  13. 13. SlideShare Please see link for my SlideShare presentation: https://www.slideshare.net/secret/aEGrF6HzA3Rdu
  14. 14. Script: We have come a long way since the Internet came into our lives and completely revolutionized them, allowing us to do unthinkable things; Sending an electronic message from the other side of the world now seems a commonplace thing but in 1960 when the Internet was born it was a revolutionary thing. In the early years, the Internet was used by the government and the US military, it was then extended to the use of the University and then with the time it became more and more rooted in our life. The Internet has revolutionized the way we make purchases, listen to music, watch films, the way we interact between people and also between people and businesses so much to make us, today, addicted to the web. 2020 is definitely inside the digital era just think, today there are children who are born knowing how to use the phone and others who help grandparents to use it. The Internet has changed dramatically over the years, in the first years only developed countries had the possibility to have an internet connection while we all know that today from every part of the world, we can access the web. According to OWID based on World Banks &UN World population Prospect, in 27 years the number of users with Internet access has increased so much until reaching, in 2017, almost all countries with Internet users. Even the way of access to the Internet has changed, we went from a connection to home via a line and a computer to be able to access from anywhere, from the car, from the beach, mountains everywhere we want and not just only with a computer but also with smartphones, tablets, digital TV and many other… Today, being Internet an integral part of our lives, everyone has become more confident with the use of the web and is used constantly every day for various reasons. The first reason why it is used is for searching for information; just open the Internet page type on a Browser the thing to search and in few seconds a multitude of information appear in front you; but not only news today are also accessible on blogs, social media, from YouTube and other various platforms simply with a click and comfortably from anywhere we want.
  15. 15. Another reason why it is used the web is to make purchases of all kinds; in fact today is possible to buy clothes, shoes, make up, home products, holidays, books, music, technological products and much more from your sofa or without moving from your home or office. In recent years, moreover, has had huge success in the arrival of social media. Social Media such as Facebook, Twitter, Instagram and many others have become very popular because they give the opportunity to be connected with people from different countries in the world who do not have to be close necessarily. They also give the right to speak to everyone, everyone is free to express their opinion by commenting on articles, posts, photos or videos. Social Media give the opportunity to share with other people passions like photos on Instagram, articles on Facebook and Twitter or your preferred video on YouTube. To conclude we can say that the Internet has entered our lives and has become an integral part of it by improving our ability to be in contact with other people even in different countries around the world and has allowed us to gain time for example by working from home or during the journey but also finding information only with a click. The Internet is constantly evolving so we expect an even smarter future.
  16. 16.  Blog: https://talkabout20.weebly.com  Video: https://youtu.be/CkgOG-Iv4r8 Links:

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