If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.

1. Fearless Engagement
The Next Generation of
Facebook® Marketing

2. Course Objectives
Fearlessly build Relationships on FB
• IRL Business Practices – Integrated to FB
• Connect with Past Clients
• Communication Architecture
• Build your Brand by Using Content
• Plan & Schedule
• Find Your Voice – Fearless Engagement

3. Networking or “Not” Working
Sharing Your
Real-Time
Commenting
FB
World
T B Want to
be Writer
You
Tube ln
Video Business
Marketing Wiz
Connection? or Confusion?

4. IRL (In Real Life) Connection
• Assignment
– Turn to Five people you don’t know and get their
business cards
• Your first Get Connected Circle of Friends
– Send them an email, subscribe to their facebook
page, like their Business Page, Create a List
• Homework: 5 Cards from each session to
create a like minded circle of Professionals
– Date to Implement? TODAY – make the connect

5. Why Make the Connection?
Paradigm Shift has happened
• Conversational Selling
• Connections gone Viral
• Networking Opportunities
• Keeping In Touch
• TOMA
• FREE
• Family, Friends, Social Circle

6. Facebook® Center of the SocNet Universe
Community & Events
Virtual & IRL
Social tools
Attendees who
Frictionless Third Listening Portal
care
Party Apps Solve problems,
Ask questions & find Answer Inquires,
Answers Provide Solutions
Facebook
FanPages Groups & Lists
A Place for you The power of
Fans to gather, social circles to
comment, rank post comments
& review and create
community &
culture
The Power of Liking

7. “Like” becomes Social Capital

8. So Why Aren’t You Engaging?
• Fear
• Lack of Understanding
• Privacy
• Lack of Self Confidence
• Commitment
• Time Suck

9. But what if....
• You had the tools and skill?
• What if you understood the “connect”?
• You understood how to integrate with
your business model?
• You had a Plan?
• You had a schedule?
...and this time you do it!

10. Create A Goal from your Why
• New Contacts
• In Touch with Old Contacts
• More Facebook Fans
• Improve your SEO

11. Golden Opportunity
• 80’s – 90’s you had to have an 800 number
– Or you weren’t modern
– Now it’s Facebook
• If you weren’t in the Yellowpages
– You were a valid business
– Now it’s a Webpage
• Average Fanbase 190 X Your Friends =
– A Following (we used to call this a sphere)

12. You Already Know People
•Build From
Your Database

13. Engagement is Easy if.....
•2 Way conversation
•Helpful Information

14. What’s Best For You?
Darin Pesinger – Productivity Junkies
“If you can’t generate business from your profile
on Facebook®, where supposedly people like,
know and trust you, good luck with a business
page filled with strangers.”
Terry Eccles-Pettet – TEP Producers
“...unless your business page is filled with Clients”

15. The Great Debate:
Personal or Business
Divided Philosophy – Ask Yourself:
• Terms of Service?
• Consistency?
• How Do You Work?
• Where else are you Networking?
• What else do you do??
Must Have a Personal Profile before you
can have a Business Page

16. Timeline – Valuable Real Estate

17. Timeline - Business

18. Content that creates Like Capital

19. Who Do You Know? AKA Sphere
• Lists
– Friends, Buyers, Sellers, Cousins, Neighbors, etc...
• Groups
– Neighbors, HomeOwners, College Alum, etc....
• Subscribe
– Businesses, Brands, Leaders, etc....
• Interests
– Ballet, Cars, Books, Show Tunes, Golf, Technology

20. Don’t Yell – Just Whisper One at Time
Inman Next Webinar – Chris Smith

21. Your Business Card....
• Name
• Cell
• Website
• Facebook
• Tagline
• Niches
• Referrals Wanted
• Specialties

22. Business Card turned Billboard
• Cover Photos
– Rules
– Dimensions 851px x 315px
– Insert Photo 125px x 125px
• Tab Inserts
– AppsBistro
– TABsites
– Shortstack

23. Customize Your Pages
• Custom Tabs
• Fan Gating
• MileStones
• Pin to Top
• Star
• Refresh, Refresh, Refresh

24. Videos, Photos, Questions, Links
• In this order... Infinity Ranking
• Instagram, Pinterest, Flickr, Picasa, Smugmug
• YouTube
• PicMonkey – A or B Questions
• BrightNest, Truila, Realtor.org

25. InterACTion = Conversation
• Where do you Volunteer?
• What do you do when you aren’t selling
homes?
• What clubs do you belong to?
• What organizations do you participate in?
• Play a Sport?

26. Engagement Starts With You
• Start with Subscribing to other Realtors
• Join and Start Groups
• Use Lists to focus comments and posts
• Take your Online Conversations offline as
often as possible
• It’s not just about Real Estate

27. Share Your Special Interest

28. “Vancouver” Home Owners

29. Manage Your Time
Thank You Katie Lance!!
Local Real Estate National Real Estate Local & Community Personal Events
Favorite Listing Compare home School Calendar Local Sports Team
prices
Story of a past Economy News Downtown Holiday Favorite coffee house
Client event
Neighborhood #1 Local vs National Best Place to get a Favorite Pizza joint
burger
www.HootSuite.com, www.UberSocial.com,
www.TweetDeck.com

30. Now for the Fearless part.....
• Stop Writing and grab your phone
– 30 photos could be 30 days worth of posting
• What do you think? What are your thoughts?
• Click Like if you agree
• Leave a comment Below
• This is a must read/watch....
• Any Suggestions for this Kitchen?
• Great Tip
• We agree (We disagree) what about you?
• When was the last time

31. Don’t
• Don’t forget to like our page
• Don’t TGIF
• Don’t over share
• Don’t just recycle
• Don’t post bad photos
• Don’t ignore the comments
• Don’t tell me what you ate – maybe show me

32. Remember...
• Don’t Over Share
• Vary Your Posts
• Timing is everything
• Once a day, every single day
• Be Human
• Use Candid photos
• Good Content – share the message
• Call To Action
• “Like” other Pages – Build your Team

33. Something like...
(from ShortStack.com)
• Before:
– Great article with some good tips on facebook fan-
gating: click here to read (link)
• After:
– Looking for ways to increase your Facebook Page’s
Likes? Fan-Gating apps work. Read here for some
great fan-gating tips! (link)

34. Resources
• AllFacebook
• AllTop
• Inside Facebook
• Mashable
• SmartBrief onSocial Media
• Social Media Examiner
• Social Media Today
• ShortStack Lab

35. Questions?
www.TEPProducers.net
14201 NE 20th Avenue, B-2102
Vancouver, WA 98686
(360-921-9360
www.facebook.com/tepproducers
www.linkedIn.com/in/terryecclespettet
www.youtube.com/tepproducers
www.twitter.com @tepproducers
www.ImagineHomesToday.com
Copyright 2011 TEP Producers & APT