Tesoro is proud to have hosted a successful Panel discussion Thursday 10, 2013 at the NSHMBA Conference. Thank you to all 115 attendees who came to engage with us and hear our panelists lend their expertise on: "How to leverage linked in to refine and market your professional brand?"
3. OUR DISCUSSION
• In a competitive global market, how can you distinguish yourself
from other talent?
• We all leave an on-line footprint.
• It’s how we manage our footprint that sets us apart.
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4. AUDIENCE POLL
• How many of you have a LinkedIn account?
• For those of you that have a LinkedIn account, how many of you have
logged in:
– Today
– Within one week
– Within one month
• For what purpose do you use LinkedIn?
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Networking
Job search
Building relationships
Research
• How many of you are:
– Current students
– Recent graduates
– Experienced professionals:
• 1 to 5 years
• 5+ years
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9. OUR PURPOSE
• Create awareness around how this tool can help you promote
your professional brand while expanding your network
• Discuss
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LinkedIn resources and features
Strategies to maximize the tool
Tips for building a profile and establishing a network
How recruiters navigate LinkedIn and source for talent
Hiring manager assessment and evaluation of profiles
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12. FACILITATED DISCUSSION
• How do you most often use LinkedIn to build and communicate
your professional brand? How have you worked to establish
your network?
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23. WHAT ARE PROFESSIONALS DOING ON LINKEDIN?
Managing their professional identity
Building business relationships
Sharing advise and finding answers
Researching people and companies
25. REFINE YOUR BRAND
• New professionals
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Education
Work experience
Campus involvement
Community involvement
• Making connections
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Alumni
Peers
Recruiters
University faculty/staff/administration
• Tips for success
– Research
– Affiliate with groups
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26. REFINE YOUR BRAND
• Experienced professionals
– Education
– Experience
• Making connections
– Alumni
– Colleagues
– Recruiters
• Tips for success
– Include relevant experience
– Keep up to date
– Affiliate with groups
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