1.
P U R P O S E V I S I O N M I S S I O N C O D E

2.
L O A N S I M P L E , I N C .1
“It is impossible
to have a great life
unless it is a
meaningful life.
And it is very
difficult to have a
meaningful life
without meaningful
work”
-Jim Collins
P U R P O S E V I S I O N M I S S I O N C O D E

3.
P U R P O S E V I S I O N M I S S I O N C O D E
At Loan Simple we have been guided by
an unwritten set of values, beliefs, and
principles. Though the words used to describe
them vary from person to person their core
meaning is resolute.
We want to incorporate these values, as a
formal part of our company’s DNA. Our Core
Purpose, Vision, and Mission become our
genetic code. They reinforce what we already
know and practice and inform others as
we grow.
L O A N S I M P L E , I N C . 2

4.
P U R P O S E V I S I O N M I S S I O N C O D E
L O A N S I M P L E , I N C .3
To contemplate our Purpose, Vision, and Mission
it is important to reflect on what it is that we
“do”. It is easy to focus on the work, the actual steps in
the process and lose sight of the role we play.
The purchase of a home represents far more than walls,
windows, and doors. It represents family, friendships,
communities, and memories. It represents safety,
security, and retirement. It represents an envisioned
future that is better than today.
The reality is that the average home in America costs
$228,000 and the median American household has
$4,830 in savings. In a lifetime, very few Americans could
ever save enough to buy a home if the mortgage did
not exist. Even fewer would be able to afford a home
early enough to experience all that makes owning a
home such a defining part of one’s life.
WHAT WE DO

5.
What we “do”, at
its root, at its
core... is give our
customers the
opportunity to live
a life that would
otherwise be out
of reach.
L O A N S I M P L E , I N C .1 L O A N S I M P L E , I N C . 4
P U R P O S E V I S I O N M I S S I O N C O D EW H A T W E D O

6.
Unfortunately, as an industry, we have
become so good at what we do that we
have allowed our great work to become
routine. We have allowed our proficiency and the
proliferation of providers to diminish the value we place
on our work.
There are millions of firefighters fighting millions of fires
but no one would argue this makes fighting a fire
less critical. There are millions of teachers in millions of
schools but no one would argue this reduces their
impact on society.
The number of people doing the work and the quantity
of work being done does not change the value of
the work.
L O A N S I M P L E , I N C .5
P U R P O S E V I S I O N M I S S I O N C O D EW H A T W E D O

7.
L O A N S I M P L E , I N C .1
We need
to remind
ourselves that
what we
“do” is
meaningful
work.
L O A N S I M P L E , I N C . 6
P U R P O S E V I S I O N M I S S I O N C O D EW H A T W E D O

8.
Our Purpose, or better said, our
“Why”. Why do we do what we do?
Why do we care so much, why do we
work so hard, why we are willing to put
it all on the line for our customers?
P U R P O S E V I S I O N M I S S I O N C O D E
L O A N S I M P L E , I N C .7
WHY WE DO IT

9.
OUR
PURPOSE P U R P O S E V I S I O N M I S S I O N C O D E
L O A N S I M P L E , I N C . 8
We Listen
We Do The Work
We Take A Chance
We do this so that every person,
even those of limited means, has
the opportunity to live the life of
their dreams.

10.
L O A N S I M P L E , I N C .9
WHAT WE ASPIRE TO BE
A company Vision describes what
we aspire to be as a company in the
future. Our best version of ourselves. It is
our long term BIG hairy audacious goal.
It won’t be easy, but it will be worth it.
P U R P O S E V I S I O N M I S S I O N C O D E

11.
OUR
VISION P U R P O S E V I S I O N M I S S I O N C O D E
L O A N S I M P L E , I N C . 10
To Become The
Most Loved
Most Trusted &
Most Financially Sound
Lender in America.

12.
P U R P O S E V I S I O N M I S S I O N C O D E
L O A N S I M P L E , I N C .11
“The ability to simplify means
to eliminate the unnecessary so
that the necessary may speak”
-Hans Hofmann
HOW WE DO IT

13.
Our Mission
Statement
describes “how” we
are going to
accomplish our
Purpose and Vision.
It should guide the
decision-making
process.
P U R P O S E V I S I O N M I S S I O N C O D E
L O A N S I M P L E , I N C . 12
H O W W E D O I T

14.
P U R P O S E V I S I O N M I S S I O N C O D E
To make the average persons
Most Important
Investment Their
Most Simple.
To truly be simple we must replace
fear, confusion and uncertainty with
peace, clarity, and confidence.
L O A N S I M P L E , I N C .13
OUR
MISSION

15.
Our Purpose, Vision
& Mission is a
representation of our
beliefs and aspirations;
they form our Ethos.
It is the Values &
Behaviors that we live
everyday that form
our foundation.
P U R P O S E V I S I O N M I S S I O N C O D E
L O A N S I M P L E , I N C . 14

16.
P U R P O S E V I S I O N M I S S I O N C O D E
Our values and behaviors form
It is this code that sets us apart
and brings us together.
L O A N S I M P L E , I N C .15

17.
L O A N S I M P L E , I N C .1 L O A N S I M P L E , I N C . 16
P U R P O S E V I S I O N M I S S I O N C O D E
We Are
Grateful
For our customers that
have entrusted us with
their dreams.
For the amazing people
we work with that bring
them to life.
We Are
Compassionate
We Listen
We Empathize
We Understand
We Care
We Are
Compassionate
We Listen
We Empathize
We Understand
We Care
We Are
Prepared
We have done the work.
We have made the plans.
When we are called
upon... we deliver.
VALUES

18.
48L O A N S I M P L E , I N C .17
P U R P O S E V I S I O N M I S S I O N C O D E
You
Act
When you are faced with
a task, a challenge, or
problem… be decisive and
own the outcome.
You have the knowledge,
resources, and support to
make it happen.
You are curious
and courageous.
You collaborate, speak up,
and pitch in.
You think, imagine,
innovate and discover a
better way.
You go beyond
what’s expected.
You get the best
out of yourself.
You bring the best
out of others.
You
Stretch
You
Contribute
BEHAVIORS

19.
BLUE
is a promise.
A promise to our
customers, a promise
to each other and
a promise to ourselves.
It is a promise
we don’t break.
P U R P O S E V I S I O N M I S S I O N C O D E
L O A N S I M P L E , I N C . 18L O A N S I M P L E , I N C . 18

20.
L O A N S I M P L E , I N C .19
When you live
these values and
behaviors you
truly embody the
spirit of