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HEM_Services_Presentation_2021.pdf

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HEM_Services_Presentation_2021.pdf

  1. 1. ● Founded in 2008 ● Located in Montreal ● Serve only educational institutions including: Universities, Colleges, Language Schools, Community Colleges, Career Colleges ● Every digital marketing service available to attract, nurture, and enroll more students ● Serving more than 250 schools worldwide
  2. 2. OUR SERVICES ● Ad Campaigns for Lead Generation ● Social Media Strategy ● Writing Blogs & Social Media ● SEO & Website Optimization ● CRM to Drive Lead Nurturing ● Application Portal ● Virtual Admissions Asst.
  3. 3. ONLINE ADVERTISING Driving Lead Generation ● We propose advertising on Google Search because this puts your ad in front of an audience actively searching & researching for a program like yours ● Ads are program-focused: Business, Economics, Nursing, etc. - each have a unique ad targeted to people interested in that specific program topic ● When someone clicks on your ad, it takes them to a Landing Page ● Your Landing Page is a stand-alone web page, also program-focused to match the ad ● No browsing options so we won’t ‘lose the lead’ ● Designed to capture Lead Info ● Will send their lead info to you in real-time
  4. 4. ONLINE ADVERTISING Landing Pages Serving Multiple Programs ● McGill University’s School of Continuing Studies offers multiple programs. ● HEM serves McGill by building a Landing Page template once, and then duplicating that template and crafting each duplicate to specifically feature the program specific to its ad. This saves $ in Landing Page creation. ● We connect ad tracking using Google Analytics to measure the performance of each ad campaign
  5. 5. ONLINE ADVERTISING Retargeting Through Display Ads
  6. 6. Pricing - Online Advertising
  7. 7. Pricing - Google Analytics With today’s complex web ecosystems, a proper Google Analytics configuration is required to collect accurate data and report on actionable Key Performance Indicators (KPI’s). Your google Analytics will provide Charisma University with a sound data measurement which is both reliable and scalable. Here is a list of items that will be included in your Google Analytics configuration: ● Configure Profiles ● Create audience filters ● Setup Website Goals ● Prepare KPI Dashboards

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