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Mcdonald's Marketing Assignment

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This is the Marketing assignment given.. It contais the 4p's of marketing and also the s.w.o.t analysis..
You can use this as a sample for your slide presentation.

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Mcdonald's Marketing Assignment

  1. 1. „ I l " l, ` ' ` W A: f, : , . 'šćäêümàü „ ~ ; w WS
  2. 2. McDonald's
  3. 3. one's upon a time ‹Vhen I was Baby s: *
  4. 4. HISTORY “ o ` @MAE f * i Iwma/ d: PŚ McDonald's is the global fast food giant . Founded in 15 may 1940 in CALIFORNIA . FOUNDERS -RICHARD AND MAURICE MACDONALDS. Headquarters-Oak brook , illiona us. Forty eight years down the line, they are the world's largest food-service chain With more than 31,000 restaurants in 119 countries, serving 47 million customers every day and employing more than 1.5 million people.
  5. 5. @More than 33,000 restaurants_ T worldwide r 1.7 million employees 9119 countries 80% restaurant are franchised
  6. 6. nnie il-vąrsçä: Ämš S. W.O. T. analysis , _y/ :á, »-: ‹“~*”V§Listrengths or: sźpitrffr " _o „IITTTIŹĹ _Jil EFTA
  7. 7. STRENGTH L ~ Strong brand name, image and reputation i ~ Large market share i1- Specialized training for managers i ~ McDonalds Plan to Win ' › Introduction of new production Ę A Technology Innovative Ę › Good marketing strategies
  8. 8. i Unhealthy food image { Customer looses due to fierce competition Problem related to health issue A Legal action: i Unbalance meals -w-*u-n
  9. 9. Day One 3:30 pm Sat April 10 -2010 McDonald's Happy Meal Fresh from McDonalds.
  10. 10. [š Ś ~ 'Y " S, ` »K x "k Day 94 Tuesday July 13, 2010 2:10 pm McDonalds Happy Meal
  11. 11. Muras y «i It has a salad with a higher calorie count than a burger and tries, and about the unhealthiest oatmeal on the planet.
  12. 12. l ; g11 u n liles: Growth of the fast food industry Conservation Globalization, expansion in other countries Low cost menu is preferred by large number of customers Appearance of freebies and discounts Diverse tastes and needs of customers Growing health trend among the customers
  13. 13. THREATS Ĺ INTENSITY COMPETITORS PUBLIC HEALTH CRISIS Ż-ECONQMIC RECESSION 1 i SERIOUS ENVIRONMENTAL ISSUE
  14. 14. ENVIROMENT ISSUE i I I# w . ll n , y
  15. 15. THE Q MARKETING PRODUCT iVIIX TARGET MARKET Ń IL PROMOTION dreomrblmc
  16. 16. FIM _. I? : _ I " i „ *_-‹ . _. i4/ 'g . ..z x/ u/ s* ~. „.. ./I--4 A lllil/ iłk. to i «W y I I» I ; v »I " . QTĹI ; I g I, r ' `-"'Ż' '- 9)* I Äz' › ' BIG MEE@ r „i _a . , o' „ , -- „ p, ~ xm- „ GCB - Grilled Chicken Burger
  17. 17. McDonald's has a wide range of McDonald's campaign in various countries. Besides, it concentrates on standardizing their brand name but localizing their advertising campaign. In Malaysia, television advertising campaign aimed specifically the children and teenager. The main aim of television advertising to make customer awareness the new products (menus). Tieuutmlsš _ I ~22" Malaysians Sewing Iiiaiaysians = "g. i ' Ĺ. k `= l} ` I . igła GC. i Ją mimonsłgfi : uggi i N. ) _„ x `_ šc' 'i . ' o _nr . ułqqœy _J „ . a . ` k. i orc-aio: °_`_`ń%; ; t: E'- s. ; b. -` _ 'H5 ~ ›i *U7 ug. italia} (h ‹ "N ? Tw I; C". (si; * a* "V a . .
  18. 18. The place for the most part includes distribution outlet and channel of the business. It is very essential because the service or the product should be accessible to the consumers at the right time, right place and right quantity. In United States almost 50% of McDonald's outlets are located three minutes away from each other. There are specific level of happiness and fun which McDonalds offers to its consumers. It offers value position that based on the requirement of the consumer. w "rw "œ - . ' ', 'h ' IŚ? f " ; - 'l ‹ gana** . J " L_ ET u v xy k . _ '_ ę`ä : i mxw-smutnym; *ą ł '. -` , mw y _ ł „ _ . r* ' gikkiri@ Iüdlüftœtttüxüosülü-Hüdnœlüiülül' °'”"°'““'“""' 5E I: EE F! š 4; c, .s . . - _:4 . e -_-. s `; . hpm cam w cm ›tamw num Iwan Emm vs : ssa uno ws uso seo 11a s9: s21 A96 w
  19. 19. Pricing strategy is one of the most significant aspects when it comes to marketing. This includes price breakdown, when any discount service or payment available. Business should also considerthe possible reactions from its rivalry when it comes to pricing. Pricing strategy was developed in order to attract middle and lower class individual and the result can clearly be seen the customer base which McDonalds has at present. McDonald's restaurant has specific value pricing as well as bundling strategy like combo meal, happy meal, family meal and happy price menu in order to improve total sales of the service and product. M gveal L_l e DINNER 595 &95 nom antenami; ] I
  20. 20. Delicious starts right here. ' „grš, a __a. „p * : -1 „r «w . .,4 ›‹ . na n. . ___ ‹Ą, `){}T -5,-‹~L~. "."""~„ RJ33' g Yd( f* T( „v, .› ›~‹. ‹ „ _p›v. _ "-2.44 1,21' „v Vrx: * 1` «dc z-›w . riv _ A , owa-gąw-n-*ñ* *VT ` " s_ z w. .. ~. r-_r _ a# Inn. . . .amg-as › --- -- - v _. v. i lvialaysians i Sewingmalaysians “ ' '

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