1.
NO SHAVE NOVEMBER
Thayne Martin
Gamification Level 2 Project

2.
Each year in November groups
of men participate in an annual
event called No Shave November
or sometimes Mustache Movember.

3.
For many this is an opportunity to get way with not
shaving for a month and having a valid excuse when
the significant other objects to the scruffiness.
It is also a great fundraising opportunity for the
American Cancer Society.

4.
The 3 Fs of gamification: Fun, Friends, Feedback
Looking scruffy for a whole month can be fun in and of
itself. Take that and add in a social mobile application
where groups can interact, upload status pictures, tease
each other all with an underlying mechanism for making a
donation to a worthy cause and you take a fun activity
and make it more impactful.

5.
How it works…
• An individual can start a challenge by downloading the
application and sending emails to potential participants
with a link to download the app.
• The application describes the challenge and the
donation mechanism: participants pledge a specific
amount, those opting out during the challenge also
donate a “slacker” fee for each week they do not
participate. Weekly completion badges and a
challenge coordinator created awards for participation.
• Application has a camera icon to upload status
updates (beard pictures) and a text feature for
additional opportunities to tease, cajole, or otherwise
comment on progress.

6.
DASHBOARD
Main screen on initial download will be a
welcome page and buttons to create a new
group, join an existing one, or login.
Once logged in the home page will show
progress in % of time for the challenge and
amount of money raised by the group.
Additionally, top fundraising groups will be
listed by their group name and $’s raised.
Additional challenges may also be sent out
from the home page to solicit more group
members.
Beard “badge” for
each week completed
next to time metric.

7.
ADDITIONAL PAGES: ABOUT
Background information
on the specific group and
the general idea of No
Shave November.
Any special group
incentives, plans or
celebrations can be
added.

8.
ADDITIONAL PAGES: CONTACT
Challenge creator and
contact information…only
completed fields display.

9.
ADDITIONAL PAGES: SOCIAL
Ability to send text to
individuals or group. Also
one tap buttons to tease
and cheer others.

10.
ADDITIONAL PAGES: CAMERA
In-app camera link for
easy group sharing and
increased social
interaction.

11.
The application is gamified on a number of
levels:
• Individual challenge completion
• Group $ total
• Group’s $ performance against others
• % of group completing challenge
• The inevitable individual beard length and
look comparisons…teasing to follow.
Application also engages social and
competitive player types.

12.
Last major feature is the monetization for
the fundraising component. This will be a
simple pledge screen (similar to a shopping
cart) that comes up when joining a group.
The initial pledge will be taken at this point
(amounts can be set by the group creator
with default at $50 to join). An additional
amount will be charged for anyone shaving
early…an opt out button “Quitter” that
calculates the “penalty” according to the
amount of time left in the challenge (also
with a default amount of $10 per week).