Bruno Pellegrini made a lesson in Bocconi about Crowdsourcing.
Bruno Pellegrini is one of the top Italian experts in new media and UGC, after graduating in business administration at the Bocconi University in Milan, he worked at Procter & Gamble and Bain & Co. He took his MBA at Insead, Paris, and joined Mediaset where he developed and produced multimedia projects including the web-TV during the first edition of Big Brother.
He was co-founder in 2001 of Offside, a company which produces several television programs and films for private cinema that won numerous international awards, including the Locarno Film Festival and David di Donatello.
In 2004 he conceived and founded the satellite channel, NessunoTV.
He is currently CEO of TheBlogTV, a media company he founded in 2006 specializing in user-generated production.