Governments Are Going Digital

Boston Consulting Group
Boston Consulting GroupSocial Media Marketing Specialist à Boston Consulting Group
2020 global savings
$
Billion
DIGITAL SERVICES ARE MORE EFFICIENT
and save taxpayers money
$
Asia Americas Europe
$
$
Education Welfare Immigration Employment Health Care
£.-.
Billion savings a year
The UK is going digital by default
Savings Per Citizen
$.
Billion
20
12 global savin
gs
$
%
will use smartphones
(up from 70%)
%
will use tablets
(up from 42%)
%
will use smart TVs
(up from 23%)
GOVERNMENTS CAN CAPITALIZE
by acting on three insights
1
Design content to work across multiple devices and platforms.
User patterns are evolving. In three years:
SATISFACTION IS IMPROVING BUT STILL
HAS A LONG WAY TO GO
The average percentage of satisfied users:
1 in 10 transactions
was done online

1 in 3 transactions
will be done online

%
US
%
Saudi Arabia
%
Indonesia
%
Denmark
%
Malaysia
%
Russia
%
UK
%
Australia
%
France
%
UAE
%
Netherlands
66%
of citizens have
encountered a problem
using digital services
%
want easier-to-
use websites
%
want greater reassurance
that their data is private
Focus on ease of use and trust
2
Focus on what is most important—
citizens want better digital services in:
3
Almost 95% of the respondents
in our survey have used one or
more digital government services
Of citizens in
developed
countries use
digital government
services more
than once a week
%
Of citizens in
developing
countries use
digital government
services more
than once a week
%
%
CITIZENS ARE TAKING ADVANTAGE
of digital government services
GOVERNMENTS
ARE GOING DIGITAL
CITIZENS LOVE IT
Read BCG’s latest insights, analysis, and viewpoints at bcgperspectives.com
© The Boston Consulting Group, Inc. 2014. All rights reserved.
To find the latest BCG content and register to receive e-alerts on this topic or others,
please visit bcgperspectives.com. Please direct questions to socialmedia@bcg.com.

Recommandé

Chinese New Year Reaches Mobile Tipping Point par
Chinese New Year Reaches Mobile Tipping PointChinese New Year Reaches Mobile Tipping Point
Chinese New Year Reaches Mobile Tipping PointApp Annie
20K vues13 diapositives
The Impact of Data in Technology Today par
The Impact of Data in Technology TodayThe Impact of Data in Technology Today
The Impact of Data in Technology TodayNetApp
4.8K vues1 diapositive
2015 International CES Day 2 Recap #OgilvyCES par
2015 International CES Day 2 Recap #OgilvyCES 2015 International CES Day 2 Recap #OgilvyCES
2015 International CES Day 2 Recap #OgilvyCES Ogilvy
8.8K vues7 diapositives
“Haves” and “have-mores”: the accelerating digitization of the US economy par
“Haves” and “have-mores”: the accelerating digitization of the US economy“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economyMcKinsey on Marketing & Sales
46K vues9 diapositives
Digital Economy par
Digital EconomyDigital Economy
Digital EconomyTiffany St James
37.3K vues58 diapositives
Investment Trends: Where to invest your attention in 2015 par
Investment Trends: Where to invest your attention in 2015 Investment Trends: Where to invest your attention in 2015
Investment Trends: Where to invest your attention in 2015 OurCrowd
38.2K vues78 diapositives

Contenu connexe

Tendances

Frost & Sullivan - world's top global mega trends to 2025 and implications par
Frost & Sullivan - world's top global mega trends to 2025 and implicationsFrost & Sullivan - world's top global mega trends to 2025 and implications
Frost & Sullivan - world's top global mega trends to 2025 and implicationspolenumerique33
15.9K vues30 diapositives
Economic and Creative Disruption - Linda Yueh and Brian Solis par
Economic and Creative Disruption - Linda Yueh and Brian SolisEconomic and Creative Disruption - Linda Yueh and Brian Solis
Economic and Creative Disruption - Linda Yueh and Brian SolisBrian Solis
1.5K vues13 diapositives
27 Facts on the Future of Business in a Digital Marketplace par
27 Facts on the Future of Business in a Digital Marketplace27 Facts on the Future of Business in a Digital Marketplace
27 Facts on the Future of Business in a Digital MarketplaceApp Consultants
8.4K vues28 diapositives
Digital Economy Compass 2018 par
Digital Economy Compass 2018Digital Economy Compass 2018
Digital Economy Compass 2018Meio & Mensagem
548 vues224 diapositives
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting par
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpottingTaly Weiss
20.1K vues45 diapositives
Internet Trends 2014 - Redesigned par
Internet Trends 2014 - RedesignedInternet Trends 2014 - Redesigned
Internet Trends 2014 - RedesignedEmiland
136.2K vues24 diapositives

Tendances(20)

Frost & Sullivan - world's top global mega trends to 2025 and implications par polenumerique33
Frost & Sullivan - world's top global mega trends to 2025 and implicationsFrost & Sullivan - world's top global mega trends to 2025 and implications
Frost & Sullivan - world's top global mega trends to 2025 and implications
polenumerique3315.9K vues
Economic and Creative Disruption - Linda Yueh and Brian Solis par Brian Solis
Economic and Creative Disruption - Linda Yueh and Brian SolisEconomic and Creative Disruption - Linda Yueh and Brian Solis
Economic and Creative Disruption - Linda Yueh and Brian Solis
Brian Solis1.5K vues
27 Facts on the Future of Business in a Digital Marketplace par App Consultants
27 Facts on the Future of Business in a Digital Marketplace27 Facts on the Future of Business in a Digital Marketplace
27 Facts on the Future of Business in a Digital Marketplace
App Consultants8.4K vues
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting par Taly Weiss
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
Taly Weiss20.1K vues
Internet Trends 2014 - Redesigned par Emiland
Internet Trends 2014 - RedesignedInternet Trends 2014 - Redesigned
Internet Trends 2014 - Redesigned
Emiland 136.2K vues
Next Generation Trends by Ryan Jenkins par Ryan Jenkins
Next Generation Trends by Ryan JenkinsNext Generation Trends by Ryan Jenkins
Next Generation Trends by Ryan Jenkins
Ryan Jenkins4.1K vues
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work par Thumbtack, Inc.
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of WorkBeyond the Gig Economy: How New Technologies Are Reshaping the Future of Work
Beyond the Gig Economy: How New Technologies Are Reshaping the Future of Work
Thumbtack, Inc.122.3K vues
15 Years of Web Security: The Rebellious Teenage Years par Jeremiah Grossman
15 Years of Web Security: The Rebellious Teenage Years15 Years of Web Security: The Rebellious Teenage Years
15 Years of Web Security: The Rebellious Teenage Years
Jeremiah Grossman6.2K vues
2014-10-23 Digital Transformation, Digital Darwinism par MiquelEstape
2014-10-23 Digital Transformation, Digital Darwinism2014-10-23 Digital Transformation, Digital Darwinism
2014-10-23 Digital Transformation, Digital Darwinism
MiquelEstape2.9K vues
Mobile World Congress - Day 4 Recap par Ogilvy
Mobile World Congress - Day 4 Recap Mobile World Congress - Day 4 Recap
Mobile World Congress - Day 4 Recap
Ogilvy 5.8K vues
How Digital Is Becoming A Mobile First Experience par Yuan Wang
How Digital Is Becoming A Mobile First ExperienceHow Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First Experience
Yuan Wang34.4K vues
e-conomy SEA by Google and Temasek par economySEA
e-conomy SEA by Google and Temaseke-conomy SEA by Google and Temasek
e-conomy SEA by Google and Temasek
economySEA57.9K vues
Study: The Future of VR, AR and Self-Driving Cars par LinkedIn
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
LinkedIn870.8K vues
Mobile World Congress Keynote Speaker: Mark Zuckerberg par Ogilvy
Mobile World Congress Keynote Speaker: Mark Zuckerberg Mobile World Congress Keynote Speaker: Mark Zuckerberg
Mobile World Congress Keynote Speaker: Mark Zuckerberg
Ogilvy 6.3K vues
2015 International CES Day 3 Recap #OgilvyCES par Ogilvy
2015 International CES Day 3 Recap #OgilvyCES2015 International CES Day 3 Recap #OgilvyCES
2015 International CES Day 3 Recap #OgilvyCES
Ogilvy 6.6K vues
KPCB 2015 Internet Trends Report - Simplified & Designed. par Stinson
KPCB 2015 Internet Trends Report - Simplified & Designed.KPCB 2015 Internet Trends Report - Simplified & Designed.
KPCB 2015 Internet Trends Report - Simplified & Designed.
Stinson87.7K vues
The G 20 In Good Times And Bad par Bob Asken
The G 20 In Good Times And BadThe G 20 In Good Times And Bad
The G 20 In Good Times And Bad
Bob Asken17.2K vues

En vedette

What Your Competitors Are Already Doing with Big Data par
What Your Competitors Are Already Doing with Big DataWhat Your Competitors Are Already Doing with Big Data
What Your Competitors Are Already Doing with Big DataBoston Consulting Group
10.3K vues18 diapositives
The Innovation Bottom Line: How Sustainability is Paying Off par
The Innovation Bottom Line: How Sustainability is Paying OffThe Innovation Bottom Line: How Sustainability is Paying Off
The Innovation Bottom Line: How Sustainability is Paying OffBoston Consulting Group
13K vues17 diapositives
Sustainability's next frontier par
Sustainability's next frontierSustainability's next frontier
Sustainability's next frontierBoston Consulting Group
11.5K vues18 diapositives
How Companies in Emerging Markets Are Winning at Home par
How Companies in Emerging Markets Are Winning at HomeHow Companies in Emerging Markets Are Winning at Home
How Companies in Emerging Markets Are Winning at HomeBoston Consulting Group
22.8K vues15 diapositives
Inside BCG's Smart Simplicity Approach par
Inside BCG's Smart Simplicity ApproachInside BCG's Smart Simplicity Approach
Inside BCG's Smart Simplicity ApproachBoston Consulting Group
51.6K vues25 diapositives
WWAD 2016 par
WWAD 2016WWAD 2016
WWAD 2016Boston Consulting Group
3.7K vues1 diapositive

Similaire à Governments Are Going Digital

Technology and development : Laurent Elder - CRDI | KWS Forum par
Technology and development : Laurent Elder - CRDI | KWS ForumTechnology and development : Laurent Elder - CRDI | KWS Forum
Technology and development : Laurent Elder - CRDI | KWS ForumKongossa (KWS)
423 vues25 diapositives
Digital Lifestyle Malaysia - Initiatives and Challenges par
Digital Lifestyle Malaysia - Initiatives and ChallengesDigital Lifestyle Malaysia - Initiatives and Challenges
Digital Lifestyle Malaysia - Initiatives and ChallengesDr. Mazlan Abbas
3K vues49 diapositives
Digital possibilities in international development_Soundbite par
Digital possibilities in international development_SoundbiteDigital possibilities in international development_Soundbite
Digital possibilities in international development_SoundbiteFreddy Bob-Jones
274 vues6 diapositives
The Evolution of Digital Marketing - How consumers use technology and how it ... par
The Evolution of Digital Marketing - How consumers use technology and how it ...The Evolution of Digital Marketing - How consumers use technology and how it ...
The Evolution of Digital Marketing - How consumers use technology and how it ...GraceClarke11
42 vues20 diapositives
2015 indonesia digital landscape par
2015 indonesia digital landscape 2015 indonesia digital landscape
2015 indonesia digital landscape Hermawan Kusuma Atmaja
19.5K vues18 diapositives
Presentation for assignment 2 digital marketing course par
Presentation for assignment 2 digital marketing coursePresentation for assignment 2 digital marketing course
Presentation for assignment 2 digital marketing courseSonamBrady
55 vues20 diapositives

Similaire à Governments Are Going Digital(20)

Technology and development : Laurent Elder - CRDI | KWS Forum par Kongossa (KWS)
Technology and development : Laurent Elder - CRDI | KWS ForumTechnology and development : Laurent Elder - CRDI | KWS Forum
Technology and development : Laurent Elder - CRDI | KWS Forum
Kongossa (KWS)423 vues
Digital Lifestyle Malaysia - Initiatives and Challenges par Dr. Mazlan Abbas
Digital Lifestyle Malaysia - Initiatives and ChallengesDigital Lifestyle Malaysia - Initiatives and Challenges
Digital Lifestyle Malaysia - Initiatives and Challenges
Digital possibilities in international development_Soundbite par Freddy Bob-Jones
Digital possibilities in international development_SoundbiteDigital possibilities in international development_Soundbite
Digital possibilities in international development_Soundbite
Freddy Bob-Jones274 vues
The Evolution of Digital Marketing - How consumers use technology and how it ... par GraceClarke11
The Evolution of Digital Marketing - How consumers use technology and how it ...The Evolution of Digital Marketing - How consumers use technology and how it ...
The Evolution of Digital Marketing - How consumers use technology and how it ...
GraceClarke1142 vues
Presentation for assignment 2 digital marketing course par SonamBrady
Presentation for assignment 2 digital marketing coursePresentation for assignment 2 digital marketing course
Presentation for assignment 2 digital marketing course
SonamBrady55 vues
Making a Smart Community: Finding Resiliency & Efficiencies through Infrastru... par Smart City
Making a Smart Community: Finding Resiliency & Efficiencies through Infrastru...Making a Smart Community: Finding Resiliency & Efficiencies through Infrastru...
Making a Smart Community: Finding Resiliency & Efficiencies through Infrastru...
Smart City131 vues
ITU Presentation at IAD DCS Summit 2022 par Adrian Hall
ITU Presentation at IAD DCS Summit 2022ITU Presentation at IAD DCS Summit 2022
ITU Presentation at IAD DCS Summit 2022
Adrian Hall142 vues
Mobile internet set to transform Maghreb society Ericsson report finds par Ericsson
Mobile internet set to transform Maghreb society Ericsson report findsMobile internet set to transform Maghreb society Ericsson report finds
Mobile internet set to transform Maghreb society Ericsson report finds
Ericsson6K vues
Youth Indonesia Digital landscape 2014 - 2015 par Danny Oei Wirianto
Youth Indonesia Digital landscape 2014 - 2015Youth Indonesia Digital landscape 2014 - 2015
Youth Indonesia Digital landscape 2014 - 2015
Danny Oei Wirianto61.6K vues
Ericsson ConsumerLab: The networked life par Ericsson
Ericsson ConsumerLab: The networked lifeEricsson ConsumerLab: The networked life
Ericsson ConsumerLab: The networked life
Ericsson3.1K vues
Eiu inclusive internet 2019 mdrf 2020 par Ethical Sector
Eiu inclusive internet 2019 mdrf 2020Eiu inclusive internet 2019 mdrf 2020
Eiu inclusive internet 2019 mdrf 2020
Ethical Sector77 vues

Plus de Boston Consulting Group

Sources of advantage in Regulatory Filing Management par
Sources of advantage in Regulatory Filing Management Sources of advantage in Regulatory Filing Management
Sources of advantage in Regulatory Filing Management Boston Consulting Group
2.5K vues8 diapositives
Green Venture Opportunities par
Green Venture Opportunities Green Venture Opportunities
Green Venture Opportunities Boston Consulting Group
4K vues7 diapositives
Reinvent M par
Reinvent MReinvent M
Reinvent MBoston Consulting Group
742 vues26 diapositives
BCG Telco Sustainability Index par
BCG Telco Sustainability IndexBCG Telco Sustainability Index
BCG Telco Sustainability IndexBoston Consulting Group
5.5K vues28 diapositives
BCG Telco Sustainability Index par
BCG Telco Sustainability IndexBCG Telco Sustainability Index
BCG Telco Sustainability IndexBoston Consulting Group
5K vues13 diapositives
What’s Chipping Away at Automotive Production par
What’s Chipping Away at Automotive ProductionWhat’s Chipping Away at Automotive Production
What’s Chipping Away at Automotive ProductionBoston Consulting Group
11.1K vues14 diapositives

Plus de Boston Consulting Group(20)

What Does the Recovery of Demand for Urban Mobility Look Like Post-COVID-19? par Boston Consulting Group
What Does the Recovery of Demand for Urban Mobility Look Like Post-COVID-19?What Does the Recovery of Demand for Urban Mobility Look Like Post-COVID-19?
What Does the Recovery of Demand for Urban Mobility Look Like Post-COVID-19?
Covid-19 Is a Call for Retail Banks to Accelerate Digital Transformation par Boston Consulting Group
Covid-19 Is a Call for Retail Banks to Accelerate Digital TransformationCovid-19 Is a Call for Retail Banks to Accelerate Digital Transformation
Covid-19 Is a Call for Retail Banks to Accelerate Digital Transformation
COVID-19: Sustaining Liquidity/Funding Management and Treasury Operations in ... par Boston Consulting Group
COVID-19: Sustaining Liquidity/Funding Management and Treasury Operations in ...COVID-19: Sustaining Liquidity/Funding Management and Treasury Operations in ...
COVID-19: Sustaining Liquidity/Funding Management and Treasury Operations in ...

Dernier

PPT - SIGMA-GIZ Academies - Topic 4 - Moldova - National center for Personal ... par
PPT - SIGMA-GIZ Academies - Topic 4 - Moldova - National center for Personal ...PPT - SIGMA-GIZ Academies - Topic 4 - Moldova - National center for Personal ...
PPT - SIGMA-GIZ Academies - Topic 4 - Moldova - National center for Personal ...Support for Improvement in Governance and Management SIGMA
48 vues9 diapositives
World Soil Day 2023 Key messages. par
 World Soil Day 2023 Key messages. World Soil Day 2023 Key messages.
World Soil Day 2023 Key messages.Christina Parmionova
8 vues2 diapositives
Case study of Gokarna Multi-village scheme, Kumta, Karnataka_IIM-B_2023.pdf par
Case study of Gokarna Multi-village scheme, Kumta, Karnataka_IIM-B_2023.pdfCase study of Gokarna Multi-village scheme, Kumta, Karnataka_IIM-B_2023.pdf
Case study of Gokarna Multi-village scheme, Kumta, Karnataka_IIM-B_2023.pdfIndia Water Portal
9 vues31 diapositives
Social behavioural change to drive community ownership_ Divyang Waghela_Tata ... par
Social behavioural change to drive community ownership_ Divyang Waghela_Tata ...Social behavioural change to drive community ownership_ Divyang Waghela_Tata ...
Social behavioural change to drive community ownership_ Divyang Waghela_Tata ...India Water Portal
13 vues16 diapositives
Mukhya Mantri Gramin Peyjal Nishchay Yojana (MGPNY) – Bihar_Pankaj Kumar_AKRS... par
Mukhya Mantri Gramin Peyjal Nishchay Yojana (MGPNY) – Bihar_Pankaj Kumar_AKRS...Mukhya Mantri Gramin Peyjal Nishchay Yojana (MGPNY) – Bihar_Pankaj Kumar_AKRS...
Mukhya Mantri Gramin Peyjal Nishchay Yojana (MGPNY) – Bihar_Pankaj Kumar_AKRS...India Water Portal
22 vues15 diapositives
Job Posting - Fire Inspector, PT.pdf par
Job Posting - Fire Inspector, PT.pdfJob Posting - Fire Inspector, PT.pdf
Job Posting - Fire Inspector, PT.pdfNorthwestBOCA
28 vues1 diapositive

Dernier(20)

Case study of Gokarna Multi-village scheme, Kumta, Karnataka_IIM-B_2023.pdf par India Water Portal
Case study of Gokarna Multi-village scheme, Kumta, Karnataka_IIM-B_2023.pdfCase study of Gokarna Multi-village scheme, Kumta, Karnataka_IIM-B_2023.pdf
Case study of Gokarna Multi-village scheme, Kumta, Karnataka_IIM-B_2023.pdf
Social behavioural change to drive community ownership_ Divyang Waghela_Tata ... par India Water Portal
Social behavioural change to drive community ownership_ Divyang Waghela_Tata ...Social behavioural change to drive community ownership_ Divyang Waghela_Tata ...
Social behavioural change to drive community ownership_ Divyang Waghela_Tata ...
Mukhya Mantri Gramin Peyjal Nishchay Yojana (MGPNY) – Bihar_Pankaj Kumar_AKRS... par India Water Portal
Mukhya Mantri Gramin Peyjal Nishchay Yojana (MGPNY) – Bihar_Pankaj Kumar_AKRS...Mukhya Mantri Gramin Peyjal Nishchay Yojana (MGPNY) – Bihar_Pankaj Kumar_AKRS...
Mukhya Mantri Gramin Peyjal Nishchay Yojana (MGPNY) – Bihar_Pankaj Kumar_AKRS...
Job Posting - Fire Inspector, PT.pdf par NorthwestBOCA
Job Posting - Fire Inspector, PT.pdfJob Posting - Fire Inspector, PT.pdf
Job Posting - Fire Inspector, PT.pdf
NorthwestBOCA28 vues
Cover Letter for Canada VISITOR visa.pdf par Ariful Saimon
Cover Letter for Canada VISITOR visa.pdfCover Letter for Canada VISITOR visa.pdf
Cover Letter for Canada VISITOR visa.pdf
Ariful Saimon8 vues
Mapping location and co-location of industries at the neighborhood level - A... par OECD CFE
Mapping location and co-location of industries at the neighborhood level  - A...Mapping location and co-location of industries at the neighborhood level  - A...
Mapping location and co-location of industries at the neighborhood level - A...
OECD CFE7 vues
Mitchells_Burning_issue_.pptx par mryoung5
Mitchells_Burning_issue_.pptxMitchells_Burning_issue_.pptx
Mitchells_Burning_issue_.pptx
mryoung515 vues
Advancing and democratizing business data in Canada- Patrick Gill & Stephen Tapp par OECD CFE
Advancing and democratizing business data in Canada- Patrick Gill & Stephen TappAdvancing and democratizing business data in Canada- Patrick Gill & Stephen Tapp
Advancing and democratizing business data in Canada- Patrick Gill & Stephen Tapp
OECD CFE7 vues
MMF Newsletter March 2022.pdf par mmpcofficial
MMF Newsletter March 2022.pdfMMF Newsletter March 2022.pdf
MMF Newsletter March 2022.pdf
mmpcofficial21 vues
COP 28 GHANA DELEGATES.docx par Kweku Zurek
COP 28 GHANA DELEGATES.docxCOP 28 GHANA DELEGATES.docx
COP 28 GHANA DELEGATES.docx
Kweku Zurek6.7K vues

Governments Are Going Digital

  • 1. 2020 global savings $ Billion DIGITAL SERVICES ARE MORE EFFICIENT and save taxpayers money $ Asia Americas Europe $ $ Education Welfare Immigration Employment Health Care £.-. Billion savings a year The UK is going digital by default Savings Per Citizen $. Billion 20 12 global savin gs $ % will use smartphones (up from 70%) % will use tablets (up from 42%) % will use smart TVs (up from 23%) GOVERNMENTS CAN CAPITALIZE by acting on three insights 1 Design content to work across multiple devices and platforms. User patterns are evolving. In three years: SATISFACTION IS IMPROVING BUT STILL HAS A LONG WAY TO GO The average percentage of satisfied users: 1 in 10 transactions was done online  1 in 3 transactions will be done online  % US % Saudi Arabia % Indonesia % Denmark % Malaysia % Russia % UK % Australia % France % UAE % Netherlands 66% of citizens have encountered a problem using digital services % want easier-to- use websites % want greater reassurance that their data is private Focus on ease of use and trust 2 Focus on what is most important— citizens want better digital services in: 3 Almost 95% of the respondents in our survey have used one or more digital government services Of citizens in developed countries use digital government services more than once a week % Of citizens in developing countries use digital government services more than once a week % % CITIZENS ARE TAKING ADVANTAGE of digital government services GOVERNMENTS ARE GOING DIGITAL CITIZENS LOVE IT Read BCG’s latest insights, analysis, and viewpoints at bcgperspectives.com © The Boston Consulting Group, Inc. 2014. All rights reserved. To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcgperspectives.com. Please direct questions to socialmedia@bcg.com.