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A Beginners Guide,[object Object],to Print and Online Advertising,[object Object],By Carol Doane,[object Object]
Columns ,[object Object],allow news and advertising to fit together,[object Object]
Ads are sized to fit,[object Object],within the columns,[object Object]
Print ads are,[object Object],small as a business card large as a full page,[object Object],full page,[object Object],HatsRUs,[object Object]
To figure the ad costmeasure the ad,[object Object],HatsRUs,[object Object]
Measure the columns across,[object Object],a 2 column ad,[object Object]
Measure inchesbottom to top,[object Object],2 x 5” =,[object Object],5,[object Object]
2 x 5” = 10,[object Object],column inches,[object Object],Multiply 10 by the rate,[object Object]
2 x 5” = 10,[object Object],column inches,[object Object],x $ 40,[object Object],rate,[object Object],= $400,[object Object],The ad costs $400,[object Object]
Online ads are sized and priced differently,[object Object]
Online ads run on the right rail,[object Object],^,[object Object]
Ads are measured in pixels in two basic sizes,[object Object],Medium rectangle,[object Object],300 x 250 pixels,[object Object],^,[object Object]
Medium rectangle and skyscraper,[object Object],Skyscraper,[object Object],160 x 600,[object Object],^,[object Object]
Online ads are priced per face,[object Object],One person’s face viewing your ad page is one impression,[object Object]
Faces, or impressions, are sold by the thousand,[object Object],How many thousand impressions should you buy?,[object Object]
10,000  is  the  minimum ,[object Object],Never buy the minimum,[object Object]
Buy enough impressions to fill the nearest stadium,[object Object]
Upgrade from the bleachersPurchase a ‘premium online seat’,[object Object]
Premium stadium seats sell for a premium,[object Object]
Premium or guaranteed page placement is,[object Object], $40 per thousand,[object Object],$40 x 10K = $400,[object Object]
Just like season tickets, purchase our ‘season’ and save $$,[object Object]
Our season is twelve months ,[object Object]
Our 12 month program drops the price from 40,[object Object],to $15 per thousand,[object Object],$15 x 10K = $150,[object Object]
Let your ad run on any page, your rate lowers to,[object Object],   $10 per thousand,[object Object],That’s run of site, or ROS, for $100,[object Object]
Purchase the 12 month ROS season and the rate lowers to $8 per thousand,[object Object],$8 x 10K = $80,[object Object]
When should I run my ads?,[object Object],Hats R Us,[object Object]
Choose your store’s best shopping day,[object Object],That’s when people are in the market to buy.,[object Object],To boost slow days add more frequency,[object Object]
Never run alone,[object Object],Never run alone,[object Object],Your print ad should run at least 2-3 times per week,[object Object]
For online advertising,[object Object],Purchase more than the minimum and enough days to fill the stadium,[object Object]
Run with friends who work hard,[object Object],Publish in print and online and get the most out of your marketing campaign,[object Object]
Thank you,[object Object],Carol Doane,[object Object],360Convos.blogspot.com,[object Object],TheClassicCarol@gmail.com,[object Object],Twitter: @TheClassicCarol,[object Object],Music Automne_Ensoleille, Royalty-free.tv UK,[object Object]

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Beginners Guide To Advertising

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