1. Improving
iPad Checkout
on the Mobile Web.

2. Tablets will outsell PCs by 2015.
Source: Gartner Research
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3. Shoppers already use their
tablets to shop more at home
than they use either a PC or
their phone.
Source: comScore!analysis of eBay Traffic Patterns
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4. Despite the investment,
only 12% of tablet shoppers
use retailers’ native iOS
apps for shopping.
Source: *Q1 2013 Harris Interactive survey commissioned by TheFind
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5. The biggest pet peeve of
tablet shoppers is that
retailer sites aren’t optimized
for their screen.
Source: *Q1 2013 Harris Interactive survey commissioned by TheFind
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6. What’s a retailer to do?
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7. 10 ways to improve
checkout on the
mobile web for iPad.
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8. 1.
Design for the unique
dimensions of the device.
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9. The iPad is not just a larger phone
(nor a smaller PC).
Mobile site displayed
on an iPad
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10. 2.
Avoid unnecessary
scrolling and zooming.
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11. Everything can be legible and still fit on
one screen.
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12. 3.
Avoid unnecessary popups
and new page opens.
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13. More steps means more work & greater
chance the shopper will abandon.
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This flow has 3 steps before
a user can start checking out.

14. 4.
Add 3rd party payment options
at the beginning of the flow.
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15. Huge | TheFind
Google Wallet
Express Checkout
Amazon Payments

16. 5.
Order form fields logically.
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17. Auto populate as much as possible along
the way.
Zip Code
Street
City
State
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18. Auto populate as much as possible along
the way.
90210
Street
Beverly Hills
California
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19. 6.
Only include required fields.
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20. Optional fields add unnecessary length.
This credit card
application could be
10 fields shorter.
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21. 7.
Use the right keyboards.
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22. Special keyboards expedite data entry.
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23. 8.
Turn off autocorrect.
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24. It gets in the way.
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25. 9.
Be finger-friendly.
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26. Checkboxes are hard to hit. Go big.
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27. 10.
Don’t create dead ends.
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28. Give tablet shoppers ways to complete
transactions later or in another channel.
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29. A recap.
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30. 10 ways to improve checkout on the
mobile web for iPad.
1. Design for the unique dimensions of the device.
2. Avoid unnecessary scrolling and zooming.
3. Avoid unnecessary popups and new page opens.
4. Add 3rd party payment options at the beginning of the flow.
5. Order form fields logically.
6. Only include required fields.
7. Use the right keyboards.
8. Turn off autocorrect.
9. Be finger-friendly.
10. Don’t create dead ends.
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31. Examples to learn from.
Burton.com
Oneill.com
Nixon.com
Vsco.co
Skinnyties.com
Unitedpixelworkers.com
abookapart.com
Tattly.com
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32. hugeinc.com
info@hugeinc.com
1160 Battery Street, Suite 375, San Francisco, CA 94111
+1 415 813 6777
thefind.com
store@thefind.com
2301 Leghorn St. Mountain View, CA 94303
+1 650 641 0127