1. RAINMAKERRAINMAKER
How cloud can turn you into a
Leading adopters of cloud computing are enjoying
greater sales and profits. The pacesetters in cloud
computing—the top 20%—are already almost doubling
revenues and boosting gross profits by up to 250%*.
Here’s how you can do it too:

2. How cloud computing can help your business increase revenue and profits
Spot and exploit profitable
future trends early
Pioneering cloud businesses leading
the way:
• Are 170% more likely to use analytics via cloud to
derive insights for better business decisions.
• Consist of more than 50% who use cloud to integrate &
apply mobile, social, analytics & Big Data.
15o
22o
22o
27o
22o
24o
18o
24o
22o
27o
16o
21o

3. How cloud computing can help your business increase revenue and profits
Use real-time data via cloud
Follow the example of construction
company VCC, who has worked with
IBM to develop systems to share and use
real-time data throughout the business.
This has helped them:
• Identify and act on new opportunities.
• Gain a 40% YOY increase in new businesses.
• Improve executive decision-making.
• Save 400 employee-hours monthly.
• Shorten sales cycles.
• Eliminate 3-day project feasibility study time lags.

4. How cloud computing can help your business increase revenue and profits
Serve customers better to drive
profits higher
The leading users of cloud computing are
136% more likely to use cloud to reinvent
customer relationships.

5. How cloud computing can help your business increase revenue and profits
Develop innovative solutions
Here’s a great example from German
clothing retailer Gewandhaus Gruber:
a fingerprint-based customer loyalty
scheme developed with IBM that:
• Earned 15% of its annual revenue in just 6 months
totalling €2.6 million.
• Saved €100,000 in operational costs compared to
card-based schemes.
• Increased revenue by 4%.

6. How cloud computing can help your business increase revenue and profits
Create collaborative technology
Language services business Berlitz, worked
with IBM to create a global workforce
platform called SPACE to help its people
share and collaborate. The solution enabled
Berlitz to:
• Identify and apply effective local educational
content and approaches to the business globally.
• Transform itself from a regionally-based operation
to an agile, global one.
• Develop higher-quality products, faster.

7. How cloud computing can help your business increase revenue and profits
Place cloud at the heart
of your business
As cloud computing is being deployed
across business functions, its capabilities
will only get more important in driving
sales, profits and efficiencies:
• 66% of pacesetters are using cloud to strengthen
relationships between IT and lines of business.
• Cloud’s strategic importance to decision-makers
(CEOs, CMOs, finance, HR and procurement executives)
will double from 34% to 72% over the next three years.

8. http://www.ibm.com/cloud-computing/in/en/
https://www.facebook.com/MidmarketIBM
https://www.twitter.com/theforwardview
http://linkd.in/19cQ1eP
http://www.theforwardview.com/
SMARTER PLANETSMARTER PLANET
This is cloud on a