1. Inside the Midmarket: A 2011 Perspective Ramanathan.T Senior Manager- Mid Sized Businesses
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3. Shift in strategic mindset for Indian midsize businesses reveals greater emphasis on customers and innovation Note: Question in 2009 asked differently than 2010. Percents pulled directly from 2009 WW Comprehensive Report -31 pts - 10 pts 19 pts 22pts Change from 2009 Innovation Revenue Growth Customer Focus Operational efficiency and cost reduction Strategic Mindset Percentage 0% 20% 40% 60% 7% 7% Current Mindset 2009 Mindset
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5. Firms are looking to improve their core infrastructure while embarking on projects in areas such as analytics, collaboration, and cloud computing Current Stage of IT Focus Area Implementation top 12 chosen from a list of 25 IT focus areas IT Infrastructure Improvements 75% Collaboration 70% Business Analytics / Intelligence 70% Business Performance Management 70% Information Management 69% Mobility / Unified Communications 68% Virtualization 67% Cloud Computing 66% Software as a Service 65% Customer Relationship Management 62% Regulatory Compliance 59% Security Management 59% Started But Not Completed Planned But Not Started Infrastructure-related Collaborative Business Oriented
6. Indian firms are implementing a wide range of projects for unified communications, cloud, software as a service, and knowledge management Current Stage Of IT Focus Areas Implementation Started But Not Completed Planned But Not Started Infrastructure-related Collaborative Business Oriented Mobility / Unified Communications 72% Cloud Computing 70% Software as a Service (SaaS) 67% Know. Mgmt / Human Cap. Mgmt 67% Green IT 66% IT Infrastructure Improvements 64% Bus. Performance Mgmt (BPM) 63% Disaster Recovery / Bus. Continuity 63% Supply Chain Management 63% Virtualization 61% Web 2.0 / Social Media 61% Regulatory Compliance 60% Collaboration 57% Customer Relationship Mgmt (CRM) 56% Information Management 55% Security Management 55% Business Analytics / Intelligence 54% Financial Mgmt / Finance Ops 53% ERP (Enterprise Resource Planning) 43%
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