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Social	
  Media	
  
for	
  
Franchising	
  	
  
Overview	
  of	
  Day:	
  aims	
  &	
  objec<ves	
  
Social	
  Media	
  &	
  Franchising	
  
	
  
How	
  Social	
  media	
  can	
  make	
  a	
  difference	
  to	
  your	
  
business	
  
	
  
Key	
  Social	
  Media	
  Issues	
  
Now	
  is	
  the	
  <me	
  to	
  get	
  to	
  grips	
  with	
  
social	
  media	
  
Aim:	
  
	
  
To	
  understand	
  how	
  to	
  harness	
  the	
  power	
  of	
  
social	
  media	
  to	
  drive	
  up	
  profits	
  and	
  grow	
  your	
  
business	
  
Objec<ves	
  
•  Iden<fy	
  and	
  recruit	
  new	
  franchisees	
  
•  AIract	
  new	
  business	
  for	
  your	
  franchisees	
  and	
  
help	
  them	
  increase	
  their	
  business	
  profit	
  
•  Gain	
  new	
  customers	
  for	
  your	
  core	
  business	
  
•  Develop	
  and	
  implement	
  a	
  social	
  media	
  
strategy/policy	
  throughout	
  your	
  franchise	
  
network	
  
Objec<ves	
  
•  Build	
  brand	
  awareness	
  
•  Keep	
  your	
  customers	
  fully	
  updated	
  24/7	
  
•  Recession	
  proof	
  your	
  business	
  
•  Understand	
  the	
  piRalls	
  of	
  social	
  media	
  and	
  
how	
  to	
  limit	
  the	
  damage	
  when	
  it	
  goes	
  wrong	
  
Social	
  Media:	
  what	
  is	
  it?	
  facts	
  and	
  figures	
  
Legal	
  Aspects	
  of	
  Social	
  Media	
  
•  SeUng	
  up	
  a	
  Social	
  Media	
  Policy	
  
•  What	
  a	
  social	
  media	
  policy	
  should	
  include	
  
•  You	
  may	
  wish	
  to	
  consider	
  the	
  following	
  points	
  
when	
  draXing	
  your	
  social	
  media	
  policy:	
  
• 	
   	
   Strategy:	
  How	
  social	
  media	
  ac<vity	
  will	
  
support	
  or	
  promote	
  your	
  prac<ce's	
  aims	
  and	
  
objec<ves.	
  
•  www.lawsociety.org.uk	
  
•  Guidelines	
  for	
  engaging:	
  What	
  the	
  limita<ons	
  are	
  as	
  to	
  
what	
  can	
  be	
  discussed,	
  commented	
  on	
  or	
  promoted	
  
via	
  social	
  media	
  to	
  avoid	
  poten<al	
  for	
  reputa<onal	
  
damage	
  to	
  an	
  individual	
  or	
  prac<ce.	
  To	
  include:	
  
• 	
   	
   details	
  of	
  how	
  these	
  guidelines	
  will	
  be	
  
communicated	
  to	
  those	
  par<cipa<ng	
  in	
  social	
  media	
  
• 	
   	
   where	
  relevant,	
  details	
  on	
  the	
  use	
  of	
  disclaimers	
  
sta<ng	
  that	
  the	
  views	
  expressed	
  are	
  those	
  of	
  the	
  
employee	
  and	
  are	
  not	
  representa<ve	
  of	
  the	
  
employee's	
  view	
  
•  Management:	
  Who	
  will	
  manage	
  your	
  prac<ce's	
  
social	
  media	
  policy	
  and	
  be	
  responsible	
  for	
  
ensuring	
  compliance?	
  To	
  include:	
  
• 	
   	
   any	
  restric<ons	
  in	
  employment	
  contracts	
  
• 	
   	
   details	
  of	
  the	
  training	
  and	
  support	
  required	
  
for	
  those	
  using	
  social	
  media	
  
• 	
   	
   details	
  of	
  the	
  process	
  for	
  managing	
  breaches	
  
of	
  the	
  social	
  media	
  policy,	
  for	
  example	
  
withdrawing	
  an	
  individual	
  from	
  a	
  project.	
  
•  Roles	
  and	
  responsibili;es:	
  Who	
  will	
  oversee	
  social	
  media	
  ac<vity	
  
and	
  take	
  responsibility	
  for	
  the	
  day-­‐to-­‐day	
  administra<on	
  of	
  the	
  
different	
  ac<vi<es,	
  and	
  who	
  will	
  be	
  able	
  to	
  par<cipate	
  in	
  social	
  
media	
  ac<vity	
  within	
  your	
  prac<ce?	
  To	
  include:	
  
•  	
   	
   details	
  of	
  who	
  will	
  'own'	
  social	
  media	
  contacts.	
  If	
  you	
  are	
  
responsible	
  for	
  your	
  prac<ce's	
  page	
  on	
  a	
  social	
  media	
  site,	
  it	
  will	
  be	
  
the	
  prac<ce	
  that	
  owns	
  the	
  content	
  and	
  contacts,	
  whereas	
  the	
  
contacts	
  on	
  your	
  own	
  personal	
  page	
  on	
  a	
  social	
  media	
  site	
  belong	
  
to	
  you.	
  
•  	
   	
   Is	
  it	
  more	
  appropriate	
  to	
  use	
  a	
  work	
  or	
  personal	
  email	
  
address?	
  For	
  example,	
  if	
  you	
  are	
  seUng	
  up	
  a	
  personal	
  profile	
  on	
  
LinkedIn	
  it	
  may	
  be	
  more	
  prac<cal	
  to	
  use	
  a	
  personal	
  email	
  address	
  
as	
  this	
  would	
  not	
  be	
  affected	
  if	
  you	
  changed	
  employers.	
  On	
  the	
  
other	
  hand,	
  a	
  work	
  email	
  address	
  would	
  be	
  more	
  appropriate	
  if	
  you	
  
are	
  promo<ng	
  services.	
  
• 	
   	
   Compliance:	
  How	
  will	
  you	
  ensure	
  that	
  your	
  social	
  
media	
  ac<vity	
  is	
  compliant	
  with	
  the	
  SRA	
  Handbook	
  and	
  
Code	
  of	
  Conduct	
  2011?	
  
• 	
   	
   Confiden;ality:	
  How	
  will	
  your	
  prac<ce	
  ensure	
  that	
  
confiden<ality	
  is	
  maintained	
  when	
  social	
  media	
  is	
  
used?	
  
• 	
   	
   Consistency:	
  How	
  will	
  your	
  prac<ce	
  ensure	
  
consistency	
  in	
  its	
  approach	
  to	
  draXing	
  messages	
  and	
  
contribu<ng	
  to	
  discussions	
  that	
  take	
  place	
  within	
  
different	
  social	
  media	
  channels?	
  You	
  may	
  also	
  wish	
  to	
  
ensure	
  that	
  the	
  presenta<on	
  of	
  social	
  media	
  ac<vity	
  is	
  
consistent	
  with	
  your	
  prac<ce's	
  branding	
  guidelines.	
  
Social Media for Franchising
Social Media Marketing
Franchise Company
Strategy Session
Alan McGee: Say Consultancy Ltd
Your Social Media Platform:
www.sayconsultancy.com
Ken
My Objectives:
•  Create a Bespoke Strategy for ?????
•  Be Creative
•  Define clearly outlined outcomes
•  Achieve those outcomes within 3 Mths
•  Create Professional Inbound Marketing Profiles
•  Put ????? on Page 1 on LinkedIn for ????
•  Produce Social Media Strategy
•  Produce Social Media Policy
•  Blue Print for next 12 mths
www.sayconsultancy.com
The Strategy Planning Stages:
www.sayconsultancy.com	
  
Number One
Goal
Where will
you play ?
How will
you win ?
What do we need to focus on?
3-6 Key Objectives
Your Objectives
Stage Two
CHALLENGES	
   OPPORTUNITIES	
  
Tools	
   	
  
	
  
	
  
	
  
Resources	
   	
  
	
  
	
  
	
  
Compe<<on	
  
	
  
	
  
	
  
Market	
  
	
  
	
  
	
   www.sayconsultancy.com	
  
Stage Three
www.sayconsultancy.com	
  
Clients
Channels
Services and
Products
Geographies
Social Media Landscape: why you cant ignore it
•  LinkedIn:
•  2 new members join every second
•  4.2 billion professional searches done in 2011
•  Facebook:
•  850 million monthly active users
•  20% of all page views on the web are on Facebook
•  Twitter:
•  500 million accounts
•  1.1 million new accounts every day
•  You Tube:
•  2 billion views every day
•  3rd most visited site in the world
www.sayconsultancy.com
LinkedIn Facts & Figures
•  150	
  million	
  Worldwide	
  members	
  
•  8.4	
  million	
  UK	
  members	
  
•  Almost	
  two	
  thirds	
  of	
  all	
  professionals	
  in	
  Britain	
  are	
  on	
  
LinkedIn	
  
•  64%	
  year	
  on	
  year	
  membership	
  growth	
  
•  82%	
  use	
  LinkedIn	
  for	
  business	
  purposes	
  
•  74%	
  use	
  LinkedIn	
  to	
  network	
  with	
  other	
  professionals	
  	
  
www.sayconsultancy.com
Growth & Power of Social Media
•  Content is King
•  41% of B2B Companies have acquired a Customer
through Facebook
•  57% of Businesses have acquired a Customer through
their Company Blog
•  Company websites with a Blog get 55% more visitors
•  Inbound Marketing Leads, cost 62% less than
Outbound Marketing
•  Customers Now Find You
www.sayconsultancy.com
©2011SAPAG.	
  
6 Social Media Pitfalls:
1.  Rush To Action without a Plan
2.  Lack of Objectives &
Measurement
3.  No Content Guidelines
4.  Failing To Engage Audiences
5.  Limited Social Reach
6.  Choosing the wrong Tools &
Tactics
www.sayconsultancy.com
Importance of a Social Media Strategy
• Target audience
• Key Objectives
• How to Integrate
• Culture change
• Capacity
• Tools & tactics
• Measurement
• How to Be Creative
Identify
How To Get The Best From
Linkedin
To Generate Referrals & Leads
Alan McGee: Say Consultancy Ltd
Steps to Maximise Franchise Marketing:
•  Tools & Tactics
•  Maximise Professional Profile, Keywords
•  LinkedIn Groups
•  Questions & Answers
•  Slideshare
•  Behance
•  Company Profile
•  Box Net
•  Skills
•  News
•  Events……..
www.sayconsultancy.com
Maximise Professional Profile:
• Premium Secret
• Keywords
•  Client Focused
• Twitter Feed
• Snapshot
• Social Currency
• Customised Web Links
• Customised Twitter Feeds
www.sayconsultancy.com
Profile Page
•  Photo:
•  Chinese proverb: “One picture is worth ten thousand
words."
•  People want to network with people they can see, so smile,
make an impression
•  Keywords:
•  Maximise SEO words think like your customer
•  Customise: All hyper –links e.g. web sites & Vanity URL
•  Recommendations: Ask for them & showcase them
•  Social Media Links: Twitter, Facebook, Blog……..add
•  Professional Headline: maximise your bio….Keywords
www.sayconsultancy.com
LinkedIn Groups:
www.sayconsultancy.com	
  
LinkedIn	
  Groups	
  is	
  Probably	
  the	
  Best	
  Resource	
  of	
  all	
  Social	
  
Networking	
  Sites	
  
LinkedIn Groups
1.  Identify and join your best prospect target group,
focus on 3 to 5 groups with 200 to 1000 members
to maximise your exposure (too big you get lost)
2.  Target popular discussions in each group and join
in, don’t leave conversations open
3.  Become a Top Influencer Start your own
discussion, create social value
4.  Create your own Brand Group focus on people
who can benefit from sharing experiences and
insights
•  Ultimately: you have control of the content
www.sayconsultancy.com
Create Your Own Branded Group:
www.sayconsultancy.com	
  
3,363	
  members	
  
Franchise Group Profile:
www.sayconsultancy.com	
  
Social Media NE Linkedin Group
www.sayconsultancy.com
Questions & Answers
•  Post a Question: tap into the wisdom and experience
of your network, who may be facing similar challenges
to you
•  Post it in a targeted category or the discussion
board of a related group
•  Answer a Question in LinkedIn answers, get yourself
recognised as an industry expert, a great opportunity
to win new business, at the least find new
prospective clients
www.sayconsutlancy.com
Ask A Question:
• Question related to
your clients & sector
•  Targeted
•  Specific
•  Relevant
www.sayconsultancy.com
Ask A Question:
www.sayconsultancy.com
Target Industry Sector:
www.sayconsultancy.com
Target Industry Individuals:
Target Groups:
www.sayconsultancy.com	
  
Slideshare:
•  Why Slideshare:
•  Another Free Stand Alone Web Site
•  It gets over 50 million monthly visitors
•  It is one of the most visited 250 websites in the world.
•  Helps you create a branded Offering
•  It is another Social Network
•  The Paid account can generate leads
www.sayconsultancy.com
Slideshare:
•  Integrate into Linkedin
•  Promote campaigns
•  Showcase Pension Developments
•  Tips, Tricks & News
•  Market Events
•  Promote Case Studies
•  Also
•  Creates additional search engine traffic
•  Viral to Blogs, Facebook, Twitter, LinkedIn & You
Tube
www.sayconsultancy.com
Slideshare
www.sayconsultancy.com	
  
Behance: Creative Portfolio Display
www.sayconsultancy.com	
  
Company Profile:
www.sayconsultancy.com
Box Net:
www.sayconsultancy.com
Skills:
www.sayconsultancy.com
News:
www.sayconsultancy.com
Events:
www.sayconsultancy.com
Change Order Of Page:
•  Example, Check my Profile
•  Profile fully utilised
•  Slideshare
•  Video
•  Blog
•  Box Net
•  Summary
•  Recommendations
•  Keywords, via Skills & Interests
www.sayconsultancy.com
Social Media Marketing
How To Network
How to Network:
www.sayconsultancy.com
6. Ask for the business 1. Identify Prospect
2. Research Profile
3. Social Footprint4. Link up
5. Build a Relationship
5 Steps on how to Connect Professionally:
1.  Research the Target contact, check their profile,
see who they are and who they know
2.  If you know them from business, networking,
college or a friend you can ethically connect
3.  Never send them the default invite, show some
respect, let them know you have made an effort
4.  If you don’t know them, find someone you know
who does, ask for a referral introduction
5.  If none of the above, look at which groups of
common interest you have and join the same
group, another box will appear in the invite section,
then join them
www.sayconsultancy.com
How to Connect Professionally:
•  Sending an invite to Rachel
• 
www.sayconsultancy.com
Only if it is true!
Please don’t send the default invite
Review & Agree Actions:
www.sayconsultancy.com	
  
Companies we have worked with to date:
www.sayconsultancy.com

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Social Media for Franchising

  • 1. Social  Media   for   Franchising    
  • 2. Overview  of  Day:  aims  &  objec<ves   Social  Media  &  Franchising     How  Social  media  can  make  a  difference  to  your   business     Key  Social  Media  Issues  
  • 3. Now  is  the  <me  to  get  to  grips  with   social  media   Aim:     To  understand  how  to  harness  the  power  of   social  media  to  drive  up  profits  and  grow  your   business  
  • 4. Objec<ves   •  Iden<fy  and  recruit  new  franchisees   •  AIract  new  business  for  your  franchisees  and   help  them  increase  their  business  profit   •  Gain  new  customers  for  your  core  business   •  Develop  and  implement  a  social  media   strategy/policy  throughout  your  franchise   network  
  • 5. Objec<ves   •  Build  brand  awareness   •  Keep  your  customers  fully  updated  24/7   •  Recession  proof  your  business   •  Understand  the  piRalls  of  social  media  and   how  to  limit  the  damage  when  it  goes  wrong  
  • 6. Social  Media:  what  is  it?  facts  and  figures  
  • 7. Legal  Aspects  of  Social  Media   •  SeUng  up  a  Social  Media  Policy   •  What  a  social  media  policy  should  include   •  You  may  wish  to  consider  the  following  points   when  draXing  your  social  media  policy:   •      Strategy:  How  social  media  ac<vity  will   support  or  promote  your  prac<ce's  aims  and   objec<ves.   •  www.lawsociety.org.uk  
  • 8. •  Guidelines  for  engaging:  What  the  limita<ons  are  as  to   what  can  be  discussed,  commented  on  or  promoted   via  social  media  to  avoid  poten<al  for  reputa<onal   damage  to  an  individual  or  prac<ce.  To  include:   •      details  of  how  these  guidelines  will  be   communicated  to  those  par<cipa<ng  in  social  media   •      where  relevant,  details  on  the  use  of  disclaimers   sta<ng  that  the  views  expressed  are  those  of  the   employee  and  are  not  representa<ve  of  the   employee's  view  
  • 9. •  Management:  Who  will  manage  your  prac<ce's   social  media  policy  and  be  responsible  for   ensuring  compliance?  To  include:   •      any  restric<ons  in  employment  contracts   •      details  of  the  training  and  support  required   for  those  using  social  media   •      details  of  the  process  for  managing  breaches   of  the  social  media  policy,  for  example   withdrawing  an  individual  from  a  project.  
  • 10. •  Roles  and  responsibili;es:  Who  will  oversee  social  media  ac<vity   and  take  responsibility  for  the  day-­‐to-­‐day  administra<on  of  the   different  ac<vi<es,  and  who  will  be  able  to  par<cipate  in  social   media  ac<vity  within  your  prac<ce?  To  include:   •      details  of  who  will  'own'  social  media  contacts.  If  you  are   responsible  for  your  prac<ce's  page  on  a  social  media  site,  it  will  be   the  prac<ce  that  owns  the  content  and  contacts,  whereas  the   contacts  on  your  own  personal  page  on  a  social  media  site  belong   to  you.   •      Is  it  more  appropriate  to  use  a  work  or  personal  email   address?  For  example,  if  you  are  seUng  up  a  personal  profile  on   LinkedIn  it  may  be  more  prac<cal  to  use  a  personal  email  address   as  this  would  not  be  affected  if  you  changed  employers.  On  the   other  hand,  a  work  email  address  would  be  more  appropriate  if  you   are  promo<ng  services.  
  • 11. •      Compliance:  How  will  you  ensure  that  your  social   media  ac<vity  is  compliant  with  the  SRA  Handbook  and   Code  of  Conduct  2011?   •      Confiden;ality:  How  will  your  prac<ce  ensure  that   confiden<ality  is  maintained  when  social  media  is   used?   •      Consistency:  How  will  your  prac<ce  ensure   consistency  in  its  approach  to  draXing  messages  and   contribu<ng  to  discussions  that  take  place  within   different  social  media  channels?  You  may  also  wish  to   ensure  that  the  presenta<on  of  social  media  ac<vity  is   consistent  with  your  prac<ce's  branding  guidelines.  
  • 13. Social Media Marketing Franchise Company Strategy Session Alan McGee: Say Consultancy Ltd
  • 14. Your Social Media Platform: www.sayconsultancy.com Ken
  • 15. My Objectives: •  Create a Bespoke Strategy for ????? •  Be Creative •  Define clearly outlined outcomes •  Achieve those outcomes within 3 Mths •  Create Professional Inbound Marketing Profiles •  Put ????? on Page 1 on LinkedIn for ???? •  Produce Social Media Strategy •  Produce Social Media Policy •  Blue Print for next 12 mths www.sayconsultancy.com
  • 16. The Strategy Planning Stages: www.sayconsultancy.com   Number One Goal Where will you play ? How will you win ? What do we need to focus on? 3-6 Key Objectives Your Objectives
  • 17. Stage Two CHALLENGES   OPPORTUNITIES   Tools           Resources           Compe<<on         Market         www.sayconsultancy.com  
  • 19. Social Media Landscape: why you cant ignore it •  LinkedIn: •  2 new members join every second •  4.2 billion professional searches done in 2011 •  Facebook: •  850 million monthly active users •  20% of all page views on the web are on Facebook •  Twitter: •  500 million accounts •  1.1 million new accounts every day •  You Tube: •  2 billion views every day •  3rd most visited site in the world www.sayconsultancy.com
  • 20. LinkedIn Facts & Figures •  150  million  Worldwide  members   •  8.4  million  UK  members   •  Almost  two  thirds  of  all  professionals  in  Britain  are  on   LinkedIn   •  64%  year  on  year  membership  growth   •  82%  use  LinkedIn  for  business  purposes   •  74%  use  LinkedIn  to  network  with  other  professionals     www.sayconsultancy.com
  • 21. Growth & Power of Social Media •  Content is King •  41% of B2B Companies have acquired a Customer through Facebook •  57% of Businesses have acquired a Customer through their Company Blog •  Company websites with a Blog get 55% more visitors •  Inbound Marketing Leads, cost 62% less than Outbound Marketing •  Customers Now Find You www.sayconsultancy.com ©2011SAPAG.  
  • 22. 6 Social Media Pitfalls: 1.  Rush To Action without a Plan 2.  Lack of Objectives & Measurement 3.  No Content Guidelines 4.  Failing To Engage Audiences 5.  Limited Social Reach 6.  Choosing the wrong Tools & Tactics www.sayconsultancy.com
  • 23. Importance of a Social Media Strategy • Target audience • Key Objectives • How to Integrate • Culture change • Capacity • Tools & tactics • Measurement • How to Be Creative Identify
  • 24. How To Get The Best From Linkedin To Generate Referrals & Leads Alan McGee: Say Consultancy Ltd
  • 25. Steps to Maximise Franchise Marketing: •  Tools & Tactics •  Maximise Professional Profile, Keywords •  LinkedIn Groups •  Questions & Answers •  Slideshare •  Behance •  Company Profile •  Box Net •  Skills •  News •  Events…….. www.sayconsultancy.com
  • 26. Maximise Professional Profile: • Premium Secret • Keywords •  Client Focused • Twitter Feed • Snapshot • Social Currency • Customised Web Links • Customised Twitter Feeds www.sayconsultancy.com
  • 27. Profile Page •  Photo: •  Chinese proverb: “One picture is worth ten thousand words." •  People want to network with people they can see, so smile, make an impression •  Keywords: •  Maximise SEO words think like your customer •  Customise: All hyper –links e.g. web sites & Vanity URL •  Recommendations: Ask for them & showcase them •  Social Media Links: Twitter, Facebook, Blog……..add •  Professional Headline: maximise your bio….Keywords www.sayconsultancy.com
  • 28. LinkedIn Groups: www.sayconsultancy.com   LinkedIn  Groups  is  Probably  the  Best  Resource  of  all  Social   Networking  Sites  
  • 29. LinkedIn Groups 1.  Identify and join your best prospect target group, focus on 3 to 5 groups with 200 to 1000 members to maximise your exposure (too big you get lost) 2.  Target popular discussions in each group and join in, don’t leave conversations open 3.  Become a Top Influencer Start your own discussion, create social value 4.  Create your own Brand Group focus on people who can benefit from sharing experiences and insights •  Ultimately: you have control of the content www.sayconsultancy.com
  • 30. Create Your Own Branded Group: www.sayconsultancy.com   3,363  members  
  • 32. Social Media NE Linkedin Group www.sayconsultancy.com
  • 33. Questions & Answers •  Post a Question: tap into the wisdom and experience of your network, who may be facing similar challenges to you •  Post it in a targeted category or the discussion board of a related group •  Answer a Question in LinkedIn answers, get yourself recognised as an industry expert, a great opportunity to win new business, at the least find new prospective clients www.sayconsutlancy.com
  • 34. Ask A Question: • Question related to your clients & sector •  Targeted •  Specific •  Relevant www.sayconsultancy.com
  • 39. Slideshare: •  Why Slideshare: •  Another Free Stand Alone Web Site •  It gets over 50 million monthly visitors •  It is one of the most visited 250 websites in the world. •  Helps you create a branded Offering •  It is another Social Network •  The Paid account can generate leads www.sayconsultancy.com
  • 40. Slideshare: •  Integrate into Linkedin •  Promote campaigns •  Showcase Pension Developments •  Tips, Tricks & News •  Market Events •  Promote Case Studies •  Also •  Creates additional search engine traffic •  Viral to Blogs, Facebook, Twitter, LinkedIn & You Tube www.sayconsultancy.com
  • 42. Behance: Creative Portfolio Display www.sayconsultancy.com  
  • 48. Change Order Of Page: •  Example, Check my Profile •  Profile fully utilised •  Slideshare •  Video •  Blog •  Box Net •  Summary •  Recommendations •  Keywords, via Skills & Interests www.sayconsultancy.com
  • 50. How to Network: www.sayconsultancy.com 6. Ask for the business 1. Identify Prospect 2. Research Profile 3. Social Footprint4. Link up 5. Build a Relationship
  • 51. 5 Steps on how to Connect Professionally: 1.  Research the Target contact, check their profile, see who they are and who they know 2.  If you know them from business, networking, college or a friend you can ethically connect 3.  Never send them the default invite, show some respect, let them know you have made an effort 4.  If you don’t know them, find someone you know who does, ask for a referral introduction 5.  If none of the above, look at which groups of common interest you have and join the same group, another box will appear in the invite section, then join them www.sayconsultancy.com
  • 52. How to Connect Professionally: •  Sending an invite to Rachel •  www.sayconsultancy.com Only if it is true! Please don’t send the default invite
  • 53. Review & Agree Actions: www.sayconsultancy.com  
  • 54. Companies we have worked with to date: www.sayconsultancy.com