Using psychometrics to creating efficiencies in the recruitment process and manage risk at point of selection or development. Understanding international best practice in the context of UAE and GCC – Norms, languages and benchmarks. An insights into cut-e projects in the UAE in the energy, aviation, retail, banking sectors – a firsthand view on creating human capital benefit with fair and cost efficient manner.

1. cut-e Approach to Psychometrics
Effective use globally and in the UAE
Presented by David Barrett MD cut-e MENA

2. Agenda
•
Insight into what happens in reality when it comes to assessment in
selection and development
• What organisations should be doing
• Brief look at challenges facing UAE in the talent domain
• Who are cut-e and what we do – our solution
• Experience and case study with UAE clients - standards and norms
– Etihad - Dubai Duty Free – Dubai Airport – Dubai Petroluem

3. Could you purchase one of these for your
organisation without a business case ?
3

4. But..have you recently hired these people ?
4

5. The Bottom Line: Retention & Performance
More Green & Less Red & Some Yellow
Performance
Strong Performer – But
Leaves At Approx 2 yrs or
earlier
Strong Performer & Stays 2yrs +
Weaker performer and
leaves or stays at any time
OK performer and stays 2yrs +
Length Of Tenure

6. Validation Study – Hi Level
Define the Roles, Pilot Groups, Business – Performance Metric or KPI’s
Deployment of Likely Assessments To Trial Group
Evaluation of Data & Validation Against Performance Metric
Configure Role Assessment & Selection Models & Report Outputs

7. What Key Metric to improve?
Churn Rate
Appraisal Rating
Profit
Productivity
Retention
Revenue
Cost & speed to hire
Customer Ratings

8. UAE Current Position & Focus
– Improve selection and retention in hard to fill roles
– Improve management and leadership succession planning and talent development
i
– Deliver process efficiency for lower level roles,
– Move recruitment processes online to deliver process efficiency
– direct sourcing and less advert and agency spend
i
– Desire for greater science and evidence based approach - norms and languages
– Better logic of assessment of local candidates and in Emiratisation programmes

9. Who are Cut-e Talent Solutions
Integrated Screening & Assessment Solutions
Online psychometric &
Full suite of technical
Online automated video
competency assessment knowledge tests MS Office / interviewing systems
systems
IT / Call Centre / Aviation /
Accounting / Health
 Professional talent process and legal advisory services on screening, assessment, development
 Assessment platform with tools 40 Asian & European & Arabic languages
 Over 7 Million Candidates Per Annum Assessed
 Fully integrated with all ATS providers – Taleo / Lumesse (iGrasp)/ SAP e-recruit /eRecruit/ WCN
 Full time consulting teams in 25 countries with UAE offices and team at JLT in Dubai with UAE norms
 200 staff world wide – combination of Psychology , Technology , Talent & Recruitment Specialists

10. Some Clients ( add CBD / /
Flydubai / dubai airport /

11. Online Tools

12. Personality & Behaviour

13. Values & Motivation

14. Measuring Safety & Values
(c) cut-e 2012

15. Situational Judgement QuestionnaireDubai Duty Free

16. Knowledge & Technical Skills

17. Automated Video Interview & Assessment

18. Some Correlation Results – Sales
Advisor
HI
A high score on the SJQ is
associated with a high
performance score
Cumulative
6-month
Total (Sales)
A low score on the SJQ is
associated with a low
performance score
L
O
W
L
O
W
SJQ test core
HI

19. Configure Assessment & Selection
/ Risk Models
Selection
Personality
Traits
Correlation Data
Ideal Profile
Values
Development

20. Example Assessment Output &
Report
•
A customised report for each role will become available to present the basis for interview
• Different Sections:
– Competency Fit
– Values Fit
– Interview &
Assessor Guide

21. Example Assessment – Interview
Guide Output
Interview Guide
•
•
•
•
Customisable
Standardized
Indicators
Consistent Scoring

22. Candidate Screening Grid

23. Connecting Results To Your ATS

24. 4 Cases - Clear Communication Of ROI
• Dell - European Technical and Sales Consulting– Through use of cut-e shapes
behavioural styles questionnaire connected with a custom risk management interview
guide. New hires in model against 5 core behaviour areas achieve 36% more revenue and
42% more profit than alternate hiring methods
• Siemens – Though use of cut-e logical tests and interest inventories 7% improvement
from 88% to 95% in successful completion of apprenticeship training. This equates to
approx €4,200,000 ROI per annum in wage and training costs.
• Harveys Furniture –
Second Largest Furniture Retailer In Europe – 14% sales
gain in new hires using cut-e shapes and situational Judgment tools .
• easyJet Airline - use simple verbal test and situational judgment questionnaire to
achieve. 40% reduction in interview volumes across EU to complete hiring 2,500 cabin
crew per annum. Approx. 6,000 less interviewing hours cost and logistical expense.

25. Now for a little game – make a note of
which shapes you think reflects your
personality

26. What does triangle mean

27. What does triangle mean
• If you picked the
triangle
• Incisive
• Sharp
• Thrusting leader

28. What does square mean ?

29. What does square mean ?
• If you picked the Square
•
•
•
•
Solid
Robust
Trustworthy
Responsible

30. What does hexagon mean ?

31. What does hexagon mean ?
• If you picked the
hexagon
• Multitasker
• Enjoys variety
• Creative

32. What does a circle mean ?

33. What does a circle mean ?
• If you picked the circle
• Slightly crazy
• Propensity for car
jacking
• Likely addicted to
watching TV at too late
at night

34. Personality Comparison – over 10,000 UAE candidates assessed
Dimension
directing
persuasive
socially confident
sociable
agreeable *
behavioural
prudent
focused on results
systematic
conscientious
analytical
conceptual
imaginative
open to change
autonomous *
achieving
competitive *
energetic
consistency
UAE
20.55
19.67
20.95
19.12
25.55
17.98
20.42
23.64
22.45
23.99
20.49
20.43
19.53
20.40
16.04
23.12
17.93
24.33
2.93
International
21.55
18.66
20.45
18.41
23.47
18.93
21.29
22.81
21.61
23.18
20.16
20.23
18.87
20.45
19
23.21
15.58
24.03
3.33

35. Verbal Assessment

36. Numerical Assessment

37. Inductive logical Assessment

38. English Assessment

39. Checking & Classify

40. Some Best Practice For UAE
• Etihad – Contact centres & tawteen
• Dubai Airport – Norms and English Language
• Omar K.Alesayi - easy to use reports
• Dubai Petroleum – easy to use reports

41. An Overview of our Solution
= Sourcing Speed & Secure Selection
Talent Pool Building / Sourcing /
Advertise / Agency
Online Application System
Online psychometric, skills,
language Assessments
Online Automated Video
Interview
Final In Depth Assessment &
Selection Process
Hiring Decision / Offer
A Cost Efficient, High Quality Process

42. Questions

43. cut-e MENA
37th Floor, JBC-2 Jumeirah Lake Towers
Dubai
Phone: +971 4 374 5713
info.uae@cut-e.com
www.cut-e.com/uae