You read that right. Sales opportunities aren’t just for the sales team. From customer service representatives and C-Suite executives to company drivers and account managers, the chance to get more leads is open to your entire company. Companies that adopt a sales culture increase sales simply by putting salespeople in front of people and opportunities they didn’t know existed.

1. Turn everyone into a salesperson.

2. You have an entire organization full of
able employees. Don’t just focus on
the sales team. You could be missing
huge sales opportunities if you’re not
tapping in to the talent of the rest of
your employees.

3. Not using your entire organization
means you’re not doing everything
you can to get a leg up on the
competition. You employees have
connections beyond the office. Let
them on the field! Encourage them
to learn your products and
services and market them to
friends and family through social
media, word of mouth, etc.

4. Having the extra help and support
will boost sales members’
motivation. Every employee from
sales, to marketing, to accounting
has a role and has the ability to
make an impact on the prospect
saying yes or no. Make sure your
teams know their part and this will
create a more cohesive sales
culture bound to bring in more
leads.

5. You’re the leader. You have to
make the plays. Make sure
there is a goal or mission for
your employees to follow and
that every member is working
towards that same goal. You
can’t score a touchdown if
every employee is running in a
different direction.

6. Think about the players outside of
your in-house team. Who else can
create sales opportunities?
Distributors make putting your
products in front of the right
customers easier and more cost-
effective. Train them on how to
sell your products and incentivize
them for each successful sale.

7. Your employees may not know how
they can help in the sales process.
Explain their role.
Educate them on their importance in
the process and on your products and
services.
Incentivize them. They have never
played on the team before and might
need a little motivation.

8. With the proper training and motivation, your entire
organization can be scoring touchdowns in no time!
2299 Perimeter Park Drive, #150
Atlanta, GA 30341