1. The document discusses different eras of innovation - the production era focused on technology push, the sales era focused on selling existing products, and the marketing era focused on understanding customer needs. 2. It introduces the concept of "open market innovation" which involves innovating using ideas from consumers. A company called The Idea Monopoly aims to connect consumers and companies by gathering consumer ideas and feasibility testing them. 3. The Idea Monopoly has launched a contest inviting consumers to submit problems and inventors/creative people to submit solutions, with winners to be announced at an innovation fair in November 2009.

1. KICK-OFF MEETING

11. Want to participate ? Please contact us at : info @ideamonopoly.com ©The Idea Monopoly 2009