1. Notes
Age
The age of the models is consistently young adults – possible older adolescents
The oldest could be around 20-30
There are a few older models from selected bands: in this EMP book there is
Motorhead and Korn.
Negative – The magazine only really applies to younger people – because of the
amount of younger models.
Gender
I think it leans slightly more towards males – there are more male clothing items
Females are involved almost equally as much – they have from page 185 onwards
dedicated to females with a few other pages also dedicated to females
This obviously shows that EMP think that males are more interested in the clothing
and content they produce rather than females
It’s quite uncommon to find a clothing magazine dedicated more towards males –
interesting
Positive – There is a fair amount of equality in the magazine – there is pretty much a
balanced amount of male and female clothing even though it tilts more towards
males.
Social Problems
There is a fair amount of swearing on the clothes
The clothes are quite dark and unique compared to some mainstream clothing
There are some crude posters of females and males in revealing poses and clothes –
most magazines wouldn’t sell this in theirs – definitely not mainstream magazines.
There are also some horrific t-shirt designs – this wouldn’t appeal to some of the
audience due to how dark and ‘scary’ they can be.
Presence and Absence
There is quite a large absence of elderly people
It’s mostly young adults – around 18+
Gender Amount Per Page
140
120
100
80
60
40
20
0
Gender Amount Per
Page
Men
Women
20-30
(age)
31+ (age)

2. Using this data that I have personally collected from one of EMP’s magazines – we can see
that there is a larger female to male ratio.
We can also see that there is a larger amount of younger models
This can tell us a lot about the magazine:
Appeals to younger audiences
Appeals to both genders
Although there are more female models in the magazine, there are a lot more pages
dedicated to males.
Page Dedication
50
45
40
35
30
25
Page Dedication
20
15
10
5
0
Males
Females
Both
Other
(1 page = double spread)
This shows that there are 11 pages more dedicated to males – showing almost equality
although it appeals more to men.
It’s uncommon to find a magazine that sells clothes more relatable to men – interesting!
This shows that the magazine is unique and different from mainstream magazines.

3. Typical Content?
Items of clothing – male and female
Accessories
Posters
Interviews with different bands
Band albums new and old
Jewellery
Positive – Don’t always use constantly newly released clothing items – use a lot of
the older items too, to still appeal to older fans.
Pictures?
In HD
Clear
Equally spaced
In a layout – sometimes the layout changes
Articles?
There is 2
1 around the middle of the magazine – an interview with the chosen band of the
magazine
1 at the beginning – giving a brief description about what to expect from the
magazine – how to apply for certain things and relevant information from the
producers.
Advertisements?
There is one right at the beginning – advertising the EMP app for phones
It advertises new CD’s, posters, accessories, jewellery etc.
Trivium, Korn & Motorhead albums.

4. Cultural Conventions
People from other countries such as: Africa, Germany, Spain etc. probably wouldn’t
understand some of the pictures they would be seeing – quite gothic, might not
know what ‘gothic’ is.
Some of the images are quite ferocious, dark, shocking etc.
People from certain religions might disagree with some of the images: some have a
lot of fire and darkness involved – Christians for example would probably see this in
a very bad way.
Negative – At first glance, the front page looks quite violent and scary, unless you
are sort of an alternative person and know exactly who Motorhead are, you won’t
have a clue what’s going on – this can’t really be changed though, it is a niche
magazine.
Technical
The magazine is usually thick – around 200+ pages
Their main magazine is A4 sized – though there are A5 ones pre-released to give the
fans a taste of what they will be getting.
There are a lot more pictures than text at first glance
But looking closer – the ratio is about 1:1 as there is always text accompanying any
picture.
There aren’t very many advertisements for any other companies – other than for
other bands, they advertise their own issue on their website and at the beginning of
the magazine.
Changes over time