I uploaded this a bit ago and its here again with even more 'creative' content than before. Enjoy. I made every girl different and their perfect the way they are. people tell them that they're different and people are smart. You think you know beauty? Love? Trust me, you don't - I'm the one who created them - Bo Burnham as God

1. Mood boards
Aby Jones

3. Colour Schemes
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Greens: Light, Blue/Green
When a viewer looks at
green, they’ll immediately
relate it with something
environmental
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Blues: Light, Pastel
When a viewer looks at
blue, they’ll immediately
relate it with something to
do with the ocean
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Oranges: Pastel, red
When a viewer looks at
orange, they’ll immediately
relate it with something to
do with the sun
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4. Poster: Marine Litter
dark
Hard hitting images
Clearly showing the problem: litter/pollution
Show/get the point out there that
the oceans/beaches/coastal areas
are paying the price
Pictures like this
show the problem,
the state of the
water and what’s
causing it/whose
fighting against it
Use clever techniques
like this – it’s gross but
it gets the point across
Hidden meanings:
looking in to the death
of surfing and the state
of beaches/coastal
areas
Old ideas from the SAS’ previous
campaigns will help bring up points and
followers/audience will appreciate it
Hard hitting images aimed at more
adult audiences: 20+, both
genders, national etc.

5. Poster: Marine Litter
Colour scheme: black and white
with certain colours showing
through
Cleverly putting the
message across
Dark scenes, hidden meanings, dull,
deprived of colour or good. Further
accentuates the point, plea for help – shows
the potential outcome if nobody helps
Originally basic photographs,
eventually slightly
photoshopped to look darker,
duller, worse
Showing images like this which would
probably not be shared to the general
public, especially if it’s a very real
problem
Show an image that is overrun
by marine litter
More clever ways to
get campaign across
to the public
I want images in black and white that
quite easily get the point across before
even being photoshopped or edited. I
want it to be a unique, clever way of
getting the problem out there so that it
entices the target market (older
audiences, 20+) but can also intrigue the
younger ones too. No gender specific.

6. Poster: Marine Litter
San serif
Easy to read
Readability not affected
with size changes
Work against a variety
of different colour
backgrounds with text
colours changing too.
Readability still not
affected.
Use of
statistics,
facts and
figures
Don’t include a lot of copy: e.g. contact information,
logo, snappy question in relation to campaign
Main colours: black and white, to
further show that there is quite a
dark undertone.
Aimed at older audience, simple writing used
instead on funky, interesting font that would
entice younger viewers

7. The common features of this campaign poster includes: dark colours including black and
white photographs to photographs that have an overall dark look, this can be a lot of
shading or very little light. The images themselves are very similar in the sense that they
are all evidence of marine litter and beaches or parts of the sea that are overrun by this
problem, they are also all ideas of what I want to include in my own campaign design.
The fonts that I have chosen are all san serif fonts, this is so that when seen by a reader -
no matter what size the font is – they will be able to read it clearly, not only that but they
are sensible and clean looking, which is what the campaign will be aiming for – it’s a little
bit of imagery, even though there already is some.
I like the images that I have collected, I think they very quickly and easily sum up what it
is I’m wanting to achieve and what kind of style I’m going to go for. The fact that I have
picked some images that have hard evidence of marine litter on UK beaches help me to
think of ideas I could come up with that could show that to the audience. I think that the
images I have picked have a very dark tone to them, especially the first picture on the
first slide, it’s an abandoned swing set on an abandoned beach, if I could capture
something dark or disturbing like that, it could bring in a lot of the viewers attention.
I’ve included these images and fonts in this mood board because I think they contribute
to my future efforts, without the use of a mood board, I wouldn’t be able to think of
ideas as quickly as I have when creating these, the content of this is going to be very
similar to the ones I intend to make/use.
Poster: Marine Litter

8. Poster : Water Quality
I want real, hard hitting
images
These kind of images don’t need
to be photoshopped, other than
lighting areas up and darkening
others
Full colour, accentuate darker
and lighter colours to make the
photograph stand out
This kind of image is quite
good, it’s showing the real
problem, if I could make
something like this but change
the words to something
possibly more harsh, it would
get a viewers attention,
especially if there is comedy
mixed in to it
Full colour could mean dark or light
images, I haven’t chosen a specific
preference in this area for this idea
– whatever sort of works
It could be a nice image that
looks quite aesthetically
pleasing – with a twist,
something like a dirty part of
the water asking: ‘what’s
wrong with this picture?’
Real images can be even more
hard hitting than photoshopped
ones
This kind of image just sums
up the entire problem
without much effort
Side by side image – same
beach, differences, spot the
difference.

9. Poster : Water Quality
Side by side comparison
The UK’s most popular
beaches, using these as
examples could further
encourage viewers to
help out
Using real pictures,
could Photoshop them
to look different, gives
the viewer an idea of
the potential risks
Using shocking imagery to get
the point across
Photograph will take up most of
the posters room – therefore
making it effective will be highly
imperative
Compare the bad photos to
the very aesthetically pleasing
ones

10. Poster : Water Quality
Informing the
viewers on the
risks associated
with bad water
quality
Use of both serif
and san-serif fonts
Only use 2 fonts –
both work with
smaller and larger
fonts without
readability being
affected
Some look quite
aquatic and water
related – further
accentuate point
Works against a
variety of different
colour
backgrounds,
readability not
affected
Main colours, quite bright to show that what the
SAS are hoping to achieve is a happy, positive
ending with good results
Not a lot of copy: contact
information, snappy remark
Spot the difference? Does this
look right to you? Etc.

11. The common features of this campaign poster includes: brighter colours than the
previous campaign poster, but it’s still quite dark, the idea behind these colours are to
highlight the blue’s and brown’s in the images which further accentuates the point that
I’m trying to make. The overall style of the images differ, it goes from hard hitting images
like sewage being leaked straight in to the oceans to side by side comparisons of things
like the Miami beach and spot the difference. The fonts that I chose all have some kind
of aquatic resemblance which is in relation to the fact that it is water quality.
I think the images and fonts I have chosen to go on this mood board are quite clever, in
the sense that I’ve chosen fonts that resemble water qualities and images that have
aided me in making a decision on what my ideal campaign design is going to be. The
pictures are nice and bright, differing betwixt coral blue’s and mucky brown’s which is
the contrast that I really need to help me focus on the idea. The overall tone of these
images is between dark and dull to bright and interesting, this contrast in tone is very
good, it shows me exactly the type of things and ideas I will need to go for.
I included these images and fonts in the mood board because they relate to the issue,
‘water quality’ and show a clear difference in good and bad quality sea water, including a
side by side comparison of erosion of the Miami beach and other unrelated photographs
like the spot the difference, black and white photograph which, through the succession
of the mood board has made me come up with a good idea for what I want to do for this
campaign poster.
Poster : Water Quality

12. Poster : Toxic Chemicals
Dark, hard hitting
images
Pictures of deformities
that could occur
Pictures that relate to the
chemicals being pumped in to
the oceans
Frightening images
that will intrigue
viewers and show
them ‘over-the-top’
views on potential
risks
Unique, clever
representations
Images that cover the entire
spectrum of toxic chemicals and
their effects, I need to include the
chemicals that the SAS are working
against, Parabens, Phthalates and
Organotins. I need scary, horrific
images that are on the verge of
being turned away by the ASA but
still make the point very clear.

13. Poster : Toxic Chemicals
Talk about the
issues that need to
be addressed for
toxic chemicals.
Mixture of serif and san-
serif
Some are hard to read in
smaller sizes
Have the overall look of
the campaign, needs to
apply to toxic chemicals
and the harm they can
do
Shows that the fonts
work with a variety of
different background
colours
Include contact information, issues at hand,
snappy question, question that makes the
audience question themselves etc.

14. The common features I think are included in this mood board is: greens, yellows and blue’s –
other than being similar colours, they are also quite bright and vivid, which fits in with the
whole, ‘toxic chemicals’ part of the campaign. The fonts that I have chosen for this are all san-
serif and serif fonts that have a distinctive feature, something like the first font: Coral Oxid
which is created to look aged by water, like a coral reef. These fonts are quite different in
comparison to the other two ideas, with them I focused on fonts that imitated waves and that
sort of form, although there are a few of the same fonts I’ve used in the other campaign
ideas, some still differ from the rest. The images I have chosen are all to do with toxic
chemicals and the after effects, I’ve used Blinky from the Simpsons, which I’ve actually used in
a previous topic and other deformed fish or examples. These all relate because it’s the affects
of toxic chemicals and the potential risks that humans are taking by pumping them in to the
ocean.
I think that the images I have chosen are quite bright and colorful but they have quite a dark
tone behind them, sure they have a lot of different colour variations, but things like Blinky,
even though it seems innocent and adorable – it represents the effects of toxic chemicals, as
do the other images, especially the image of the person with rotten skin and a decrepit smile
– I like it though because it’s quite drastic and different as opposed to the others. I also
included the main chemicals that the SAS are fighting against - the images surrounding them
are products that the chemicals are included in. the overall tone is very dark but the colours
bring just enough light to catch attention. I included these images and fonts in the mood
board because they are relevant to the campaign and they show the effects, which is the
inspired idea behind what I’ve included, they give me a better idea of what the final product
might look like.
Poster : Toxic Chemicals