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Talent in the Digital Era
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Cómo se está desarrollando el proceso de transformación digital.
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Talent in the Digital Era
1.
www.isdi.es IN THE DIGITAL
ERATALE N T
2.
Fá#ma Gallo Mar,nez fgallo@isdi.es
3.
Talent in the Digital Era be digital? …what does
it mean??
4.
5.
6.
7.
8.
9.
10.
1. Access to technology and informa<on systems 2. Democra<zes de process 3.
New business models emerge 4. If we all have access to the same audience, who controls the message then? ¿Brands… or… Users?
11.
12.
13.
14.
NEW CONSUMERS… Only?
15.
Milennials… centennials
16.
You love me, feed me, give me affec1on… You must be GOD You love me, feed me, give me affec1on… I must be GOD What a cat thinks? What a dog thinks?
17.
“By 2020, 45%
of us will have a digital related job.” European Commission
18.
NEW CONSUMERS & NEW EMPLOYERS
19.
PUSH MODEL 1.0 RELATIONAL MODEL 2.0 Employer Consumer
20.
DIGITAL VISION DIGITAL APPROACH to DIGITAL BUSINESS MARKET TALENT Digital transforma#on Model
21.
DIGITAL VISION DIGITAL APPROACH DIGITAL BUSINESS MARKET TALENT Digital Research Digital Customer Focus Digital Approach to Distribu<on Channels Digital Experience Digital Approach to Supply Chain Digital Talent Defini<on Digital Talent Recruitment Digital Talent Training Digital Talent Engagement Digital Employer Branding Digital Culture Leadership Digital Trasforma<on Strategic Plan Resources and Tech Pla[orms Digital Governance Digital Innova<on Model Transforma<on Generate Value Deliver Value Capture Value Transform Value Digital transforma#on Model
22.
DIGITAL VISION DIGITAL APPROACH DIGITAL BUSINESS MARKET TALENT Digital Research Digital Customer Focus Digital Approach to Distribu<on Channels Digital Experience Digital Approach to Supply Chain Digital Talent Defini<on Digital Talent Recruitment Digital Talent Training Digital Talent Engagement Digital Employer Branding Digital Culture Leadership Digital Trasforma<on Strategic Plan Resources and Tech Pla[orms Digital Governance Digital Innova<on Model Transforma<on Generate Value Deliver Value Capture Value Transform Value Digital transforma#on Model The moment of
truth
23.
CICLO DE VIDA DEL TALENTO DIGITAL LIDERAZGO
24.
25.
h]p://wapo.st/1gMZZw5
26.
CHIEF TALENT OFFICER Its principal mission is to lead the the new life cycle of talent in the organiza<on 1 Understand the digital opportunity. 2 Iden#fy the challenge for the organiza#on, for the talent, and culture. 3 Draw the new digital talent journey; puang him in the center of the experience. 4 Lead change management, making your organiza<on, a vibrant place to work.
27.
Digital Talent Transforma<on FOR A NEW GREAT CULTURE 3 KEY PRIORITIES 1 LEAD AND DEVELOP 2 ATTRACT AND ENGAGE 3 TRANSFORM AND REINVENT
28.
Digital Talent Transforma<on FOR A NEW GREAT CULTURE 3 KEY PRIORITIES 1 LEAD AND DEVELOP 2 ATTRACT AND ENGAGE 3 TRANSFORM AND REINVENT •
Always near the business • Real Time Training • New performance management • Leaders in all levels & Empowerment • Image & digital reputa#on • Employer branding, a real value proposi#on per employee • Selec#ng the best talent • Beyond engagement • HR New capabili#es, technology ones also • Talent analy#cs • A glo-cal project
29.
A VISION FOR
THE CHIEF TALENT OFFICER New E-SKILLS for developing: E-LEADERSHIP
30.
CAPACIDADES Pensamiento crítico Habilidad social Capacidad técnica “To be fully
participants in the new media culture” “Participatory culture, shifts the focus of literacy from one of individual expression, to community involvent” Henry Henkings ….…. k a t a
31.
MODELO k a t a COMPETENCIA DIGITAL “Para identificar, comprender
y transformar el mundo que nos rodea”
32.
k a t a MODEL DIGITAL COMPETENCES
33.
Mobile Search Engines E-Commerce Social Media Design &UX Content Strategy Technology Adver<sing Metrics Digital Marke<ng k a t a MODEL DIGITAL COMPETENCES
34.
Mobile Search Engines E-Commerce Social Media Design &UX Content Strategy Technology Adver<sing Metrics Digital Marke<ng k a t a MODEL DIGITAL COMPETENCES Distributed Cogni<on Collec<ve Intelligence Transmedia Naviga<on Performance Simula<on Data driven Judgement Play Appropria<on Mul<tasking Networking Visualiza<on Nego<a<on Life long Learning
35.
Mobile Search Engines E-Commerce Social Media Design &UX Content Strategy Technology Adver<sing Metrics Digital Marke<ng Distributed Cogni<on Collec<ve Intelligence Transmedia Naviga<on Performance Simula<on Data driven Judgement Play Appropria<on Mul<tasking Networking Visualiza<on Nego<a<on Life long Learning k a t a MODEL DIGITAL COMPETENCES
36.
Influence & Engage Search & Integrate Problem Challenging Collaborate & Circulate Mobile Search Engines E-Commerce Social Media Design &UX Content Strategy Technology Adver<sing Metrics Digital Marke<ng k a t a MODEL DIGITAL COMPETENCES Distributed Cogni<on Collec<ve Intelligence Transmedia Naviga<on Performance Simula<on Data driven Judgement Play Appropria<on Mul<tasking Networking Visualiza<on Nego<a<on Life long Learning
37.
Leading in the new world of work www.isdi.es/formacion/ditex @ISDI_edu + 34 900 814 144 THANK YOU!!
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